With the holidays just around the corner, it’s important for Ecommerce sites to reach out to their customers. Email is one of the easiest ways to do that. I’m sure most of you eCommerce sites out there are familiar with email marketing– you send them out when you have new items in stock, or have a great deal happening. However, there are emails you can be sending as an eCommerce store that will build a strong relationship with your customers, and hopefully gain their consistent business.
The Greeting EmailMake a great first impression by sending an email to a new customer when they first sign up with their site. It not only makes sure that their email address is valid, but it also gives you a chance to introduce yourself. A simple “hello” could suffice, but we suggest digging a little deeper. Give your potential new customer something to look forward to, such as a reward. For instance you could do something along the lines of, “we appreciate your subscription, use this code to get free shipping on your next order”. You’re not just reaching out personally to the customer, but giving them incentive to utilize your eCommerce store.
The Recently Purchased EmailAfter every purchase a customer makes on your eCommerce store, it is obvious to send a follow up confirmation email that includes the details of the order and possible tracking information. This is a missed opportunity to showcase more of what you have! In this email you can link to products that they might be interested in buying based off of what they purchased. I know I personally enjoy when an eCommerce clothing store sends me things in an email of things I might like – it’s like they did the shopping for me. Or, for example, say you recently bought a television online and send the confirmation email. It would be helpful to include a deal for a TV stand or TV mount as well so they go back to your site and possibly purchase one. You’re thinking ahead for them.
The Birthday EmailBirthday emails are a fantastic way to garner a better relationship with your customers. It feels incredibly personal because, well, it is! A customer’s birthday is their special day. When an eCommerce store reaches out and offers a birthday deal like automatic 15% off the entire order or a special gift included, it’s enticing. Customers will appreciate that you thought of them, and will feel more inclined to treat themselves.
The Inactive & Active EmailTypically, wait at least three months to reach out to your inactive customers. Send them an email stating how you miss them and offer a reward, like$10 off their next purchase over $50. It’s not that you’re rewarding them for being inactive, you’re just enticing them to become active again. On the other hand, those who are extremely active on your eCommerce store, shouldn’t go unnoticed! Offer them something as well, like a free trial for an expensive service, or a “BOGO” deal. They’ll recognize you appreciate their consistent business and will work with them to retain them as a customer. As mentioned earlier, with the holidays around the corner it’s important to reach out to your eCommerce customers. If you need assistance with your eCommerce email marketing, don’t hesitate to reach out to us at 1Digital Agency. We’re genius eCommerce and we’re here to help you. Feel free to contact us at our toll free number 888-982-8269 or send us an email at [email protected]
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