Today’s customer expects nothing but the best when considering the experience of a website’s design. Ideally a website should transition so smoothly the user never has to question how to find each page. When building a website for both desktop and mobile devices, how can you best prepare for seamless use on any platform? Instead of coding an individual website for each device, the solution may be found within Responsive Design. This involves building a single website around a universally applicable code for any device. This can be applied to anything from eCommerce storefronts to interactive resumes. Below are a few benefits of building a responsive online store.

The Modern-Mobile Shopper

• The average American currently own 4 digital devices, expanding how and when content is accessed in and out of the home or workplace. By 2017 the number of U.S. mobile phone users accessing the Internet is projected to reach 80.7%
• A Comscore report found that the share of a device’s page traffic peaked at specific times throughout the standard workday.
  • Smartphones are the most prominent devices used during the morning commute from 7AM to 10AM.
  • Laptops and Desktops are the more commonly used devices during the workday of 10AM to 5PM.
  • Tablets are most the popular device at night, receiving the most page views from 8PM to 12AM (Midnight).

SEO Benefits

• Since responsive websites all share the same URL; it is now easier than ever for your customers to find the same content on any device.
• Google recommends applying responsive design to your websites, which make it easier for SEO algorithms to search a page’s keywords.

Brand Consistency

• By hosting the same website on all devices, responsive design allows for instant recognizability of your brand. This also allows for a familiar sense of navigation if your consumers have previously visited your site on a different device.
• Consistency is key to building a brand, however responsive design doesn’t mean identical appearances and cookie-cutter functionality. Look over Cavana’s Design School for a comprehensive list of do’s and don’ts when designing a responsive website.

A well built, responsive website takes a lot of work to design and code. If you’re looking for an updated online presence and don’t know where to start, we’re here to help! If you want to make sure your website performs it’s best on all devices, from monitors to mobile, the 1Digital team has you covered.

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