With Social Media being a prominent marketing tool for eCommerce businesses, it’s easy to want to make direct sales through your social media channels. Facebook and Twitter are just two platforms you can make sales through. But, this can completely backfire. It’s ok to market on social media and try to get your products out there, but in the world of eCommerce, it’s always better to build relationships. As an eCommerce retailer, it is important to build quality relationships with your customers. Having a positive Relationship with your customers has many benefits. Some benefits include sales (obviously), decreased shopping cart abandonment, even brand loyalty. A positive relationship signifies that you care about your customers. You also care about they think and their opinions.
There are a few things to keep in mind when building relationships with your customers.As you start to interact with customers on various social media platforms, you want to look beyond Brand Mentions. Brand mentions are exactly that; when a brand or company is mentioned online. Brand mentions are extremely important as they help to build links, but they aren’t always effective. Looking beyond brand mentions, brands need to start being aggressive with their approach. You want to monitor your social media and brand mentions, but you also want to engage with your community. Actually speaking with your customers and interacting with them helps facilitate a relationship. These relationships build trust and show your customers that you don’t just want to sell them something, but care for their opinions as well. Utilizing social media to build these relationships is the first step. Remember you want to be aggressive, but not too aggressive. Start with natural conversations, where you avoid being pushy. You don’t want to go for the immediate sale, rather start with engaging with them in a natural way. You can do this by “liking”, or “ follow back” Little notions like this can help establish a foundation for your relationship. If a customer is seriously considering a product or service, then it’s completely ok for you to go in for the sale. Always remember you want to ease them into the sale first. The most important thing to remember is you want to facilitate a relationship with your customer. Your relationship should be almost like friends, rather than buyer and seller. Social media is a great way for you to build lasting relationships. These relationships can then turn into sales made on your eCommerce website. As an eCommerce business, you want to focus on establishing trust and validation of your brand. The more your customers trust you, the more sales you can make. You can establish brand loyalty and even have customers refer to your website because of the way you interact with your consumers. If you’re an eCommerce retailer, you’ll want to start forming lasting relationships immediately. 1Digital is the perfect resource for you. We can implement many social media strategies that’ll build long lasting relationships, from conception to execution. Contact us today to get started!
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