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Schema Tags: How to implement Schema Tags on your site (Part 2)

Disclaimer: This blog is a continuation of the blog titled “Schema Tags: WHAT they are and WHY you need them (Part 1)” – if you haven’t already read that blog, we encourage you to check it out so you have a full understanding of Schema Tags. Check it out here!

Different Schema Types

As we mentioned previously, there are number of different types of schema tags that a website can have. Below we’ve listed out the basic types of schema tags that you can add to your website to start identifying the relevant information for each page and element. In each tag you will see various ‘itemprop’ elements. These itemprop elements are what you need to fill out with the important information related to your website or business. For example, itemprop “url” will be the relevant website URL that you would use for your website. It might seem all very complicated at the start, but once you dive into it and get the hang of it, it is really easy to spot itemprops and make the adjustments as necessary. We’ve added in our own modified item prop so you can compare it to the original schema tag.
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Now copy the schema tag and try to make your own!


{Business Name} {Description} {Phone Number}
{Street Address} {Locality} {State Abbr} {Postal Code}
The above helps the search engine in identifying the the business type. Please see below the explanation of the various “itemprop” elements:
  • name:
    • The name of your business.
  • description:
    • A short description of your business.
  • url:
    • Your website URL.
  • logo:
    • The logo of your company.
  • sameAs:
    • You can multiple sameAs properties like your Google+ profile link, your FB page link, your Yelp page link.
  • hasMap:
    • The URL of the map for your business. In order to get your business map URL, please follow these steps.
      • Visit
      • Search and locate your business on the map. (You will see your business with all your reviews).
      • Click on the Share button.
      • Click on the Share Link and check the Short URL checkbox (see below)
      • Copy the selected text
  • telephone:
    • Add your phone number
  • streetAddress:
    • Add your business address
  • addressLocality:
    • City/Town
  • addressRegion:
    • State abbreviation
  • postalCode:
    • Postal code
  • latitude/longitude:
    • These two values can be easily collected from the Google maps website. Please follow the the steps below:
      • Visit this link
      • Enter your address in the search box and click Geocode.
      • You will see a box below the search field which contains different values. See the below image for the Latitude/Longitude value.
      • The location value before the comma (,) is the latitude and the location value after the comma (,) is the longitude.


One thing that is really valuable for your business is social proof. Social proof demonstrates to your audience and prospective customer that you are an expert and that you have the experience that they would be looking for. Reviews are a great way to showcase this when someone searches for your business and schema tags can bring the reviews right to the top of your Google searches! Just like in the previous section, the text within the itemprop will provide you with the title of the section and is followed by the ‘body’ of the section. In this case, for example, itemprop “reviewBody” is where the actual review that a customer gave your business would go. This means that when someone searches for your business, your reviews would be indexed by Google and show up right away for people to see and review. It’s a powerful way to get your information in front of the audience before anyone else.
{Review text}
5 / 5
{Person/Reviewer Name}
{Company Name}
The above text helps the search engine associate a review to a particular page on the website. Please see below the explanation of the various “itemprop” elements:
  • reviewBody:
    • Review text provided by a person/company.
  • ratingValue:
    • This should be the value provided for the particular review.
  • bestRating:
    • The maximum value of the rating.
  • author -> name:
    • Name of the person/company who reviewed.
  • itemReviewed -> name:
    • Name of your company/business


The above text helps the search engine display a breadcrumb in the search listing for your website. Adding a breadcrumb requires a little extra effort but helps the search engine find your website in a great way. You will notice that there are 3 “LI” elements in the above example. There can be more or less depending on the page hierarchy for which you want to enable the breadcrumbs schema. Here is how you should use them;
  • The first “LI” element will always point to the home and contains home URL.
  • The last “LI” element should never contain a link.
See below the explanation of the various “itemprop” elements:
  • numberOfItems:
    • The total number of items in the breadcrumb for current page.
  • itemListOrder
    • This should be always be Ascending.
  • itemListElement:
    • We need to this itemprop multiple times (total element in the hierarchy).
      • position:
        • The position of the element in the hierarchy, starting from 1 in the incremental order.
      • name:
        • Title of the page (If it’s not the last element, then this property should be wrap in the anchor tag with the link of the page in the href).
Schema tags are an important part of creating a great website, so don’t leave it to the amateurs. While some might know about setting up a website, the professionals help you take your schema tags to the next level with top notch integration and SEO strategy. That’s where the team at Hire A Wiz comes in. Our web development team has been using technology to help small businesses since 2001. Find out more about what makes us the best choice for developing your site by contacting us today!

The post Schema Tags: How to implement Schema Tags on your site (Part 2) appeared first on Hireawiz.

This post first appeared on Digital Marketing Advice, please read the originial post: here

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Schema Tags: How to implement Schema Tags on your site (Part 2)


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