As we’ve all seen, Google is all about Mobile. Last October, they (along with Twitter) introduced a new open source initiative called Accelerated Mobile Pages (AMP) to dramatically improve the performance of the mobile pages it is serving. At first glance, this appears to be an answer to Facebook’s Instant Articles, but it goes much further, allowing anyone to create these pages without having to have a dedicated relationship with the company to publish. So let’s get right into it, and learn what this is and how it can benefit users.
How This Works in Your Mobile DeviceOn your mobile pages, there are two varieties of AMP that can be served. One is the /AMP version, which comes from your server. It is designed to be leaner and faster, but is uncached. The “gstatic” version is what you see on a page that has been cached on Google’s servers. These are going to be considerably faster. Once your pages are indexed and code-ready, you will likely see a cached version showing up in search results.
How to Prepare for AMPThe order of the day now is to begin building AMP pages, and then go through the process of validating these pages. This is very important, for if your AMP pages aren’t constructed correctly, (strict protocols here) they will very likely not be validated and thus not used by Google in their search results. The way to get your AMP pages validated is through a tool available in Chrome. If you are using a CMS, particularly WordPress, know that there are several plugins available to make the process easier going forward. That said, AMP is strict and you need to get this right. It is often better to have your web developer or web designer have a crack at this, at least initially.
AMP’s Impact on Search Engine Results Pages (SERPs)The primary benefit to employing AMP pages is that if properly constructed, validated and served from the Google cache, they will be faster than anything else out there. This is obviously a tactical advantage if your site is AMP-optimized and your competitors are not, and as with anything SERP-wise, early adopters often gain an advantage. When your pages are loading lightning-fast, bounce rates shrink, time on site increases, which, in turn, leads to more pageviews and ad exposure. (More money!) All this will give a much greater user experience, which in turn leads to being ranked far better than pages that do not.
ConclusionUsing AMP is a relatively easy way to dramatically enhance the speed of your mobile pages, leading to more visitors and revenue. If you are involved at all with mobile in your business, this is something that requires your attention! If you would like to talk about optimizing your mobile pages with AMPs please call us today at 623.521.1418 or visit this page https://www.hireawiz.com/contact-us. You can learn more about this general topic by visiting our mobile marketing page.
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