Negative SEO Tactics in 2018:
When it comes to digital marketing, your website can be affected by competitors so that their website gets more visibility than yours. This is the online war that goes for but how will you handle a situation like this? You have definitely heard of Negative Seo, it has been in the industry since the beginning. These days there are improved procedures and the digital marketing experts have more knowledge in this.
Now did you hear of Black Hat SEO? Unethical techniques are used to damage search engine ranking mainly of the competitors. You must always be ready for the risky negative SEO whenever you are launching a company website. If your website has been attacked, there is no need to panic because you can look for an SEO Service Provider in Bangalore who is experienced in fixing these issues.
Take a look at the Negative SEO Tactics:
Removing good-quality links.
This is a very popularly used tactic but it’s a bit less effective now due to Google algorithm’s leniency. The best way to stay safe is to audit backlinks using tools like Goole Search Console, SEMRush and Ahrefs. Inform Google if your website is attacked, it’s a must.
Duplication of content.
Your content should be useful and unique souse the Copyscape tool to ensure whether the content is copied on your website or not. If you discover that websites are recreating a single page or more, get in touch with the webmaster. If this is not effective, report scraping website using the copyright infringement report of Google.
Removing your website from Google.
If you feel your website is harmed and it needs to be done right, remove it from Google. While doing this you need to be a bit cautious so that your employees do not quit. It is very important to do an audit of your rankings and traffic using Google Analytics Tools. You can also check the ranking manually in a browser. Do not ever give the ownership of your website to a third-party.
Do you know that hacking is done without keeping in mind Negative SEO? If Google finds out that your website has been hacked, searchers will get a message in the search results. To prevent such things keep the software up-to-date. Are you using HTTPS? If not then do this investment immediately. Adding to it, lock directory and file permissions and use strong passwords.
Distributed Denial-of-service Attacks.
The aim is to crawl your website time and again with automatic crawlers so that it’s difficult for your customers to use and tough for Google to crawl. Finally, it goes offline for excessive server load. To prevent this from happening, keep a track of the speed of your site. If you find the speed slowing continuously without any technical faults, get in touch with your hosting company for server log review. If your website is crashing, block those harmful crawlers with .htaccess and robot.txt.
Negative SEO is a big threat and many websites go through the same but you can actually prevent it easily. For all your digital marketing needs, hire a trustworthy and experienced SEO Service Company in Bangalore.