Whether you’ve given it a thought or not, you’d have definitely noticed that the world has become very sensitive to social media marketing. Since Branding lies at the heart of all marketing strategies, restaurants have innovatively found a new way to promote the brand through unassuming guests. I am talking about branding the food that reaches the guests’ tables. In the last year, there has been a notable rise in the number of restaurants which are beginning to use the brand logo on everything from ice to fish.
Restaurants Have Always Been Creative with Branding
To think of it, restaurants and their marketing partners are usually very innovative with logos. From printing out the best banner design which quickly catches the eye to branding matchboxes and sauce bottles, hotels know exactly how to tap into the power of good branding.
Taking It to The Next Level
With selfies and food photography gaining traction among most users, hotels now have a new branding solution that is gaining the interests of its guests – food branding. You may be served a cocktail with ice branded with the restaurant’s logo. Or you may see a delicious tuna steak arriving with the restaurant’s name seared on the fish. Bowls of pasta, and signature drinks are being trialed for branding too.
What’s in it for Me?
Creativity can hardly be bottled and served as a single drink. It flows abundantly and branches out in every direction and dimension. Hotels have proven time and again that they can stay ahead in the branding front when compared with most other industries. While a logo or a banner design company can help you produce the best logos, you need a very strong marketing team to be able to put that logo to such creative uses which can actually spread the word about your product or services. Restaurants have realized how much attention they can get when a guest clicks a photo of a branded drink and shares it on different social media platforms. To a certain extent, this kind of branding requires a lot less investment too. Everything from a web design company logo to a restaurant logo when used innovatively can help businesses reach out to more people and increase their customer base.
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