In this article, we will show you step by step how to develop your own online strategy. The first thing you need for your online strategy is of course your own website. In this ebook, we will give you the key steps to brief a Web Designer or developer. Many business owners set out with not much idea of where they are headed with their online strategy. As a result they look for guidance from a web developer or designer who can then easily guide them into whatever they specialise in. However, the solution these developers suggest may not be the best fit for your goals and objectives. It’s important to do the ground work first, so you know what you are looking for and can then seek guidance on how to make it happen most efficiently.
You should have a vision and plan for your website and brief your web designer accordingly. You don’t need to know all the technical aspects of web development. All you need to be clear on is your objectives and the outcomes you hope to produce through your website.
Getting the brief right often makes the difference between having your website launched within your expected time frame and Budget or having the project cost you time and money. If you have a good brief to start with, a good web designer will be able to make suggestions and recommendations to enhance the final outcome. A good web designer will be able to take your vision for the website, plan it out, structure your content and create a unique design to meet your specific needs. They will develop a finished product that represents your business well and fits within your budget.
The budget for your website will determine what features you can include. A budget will help you know which web developers you should consider. There are large digital agencies that don’t do anything for less than $10,000 and there are others who can produce basic sites for a few hundred dollars. Regardless of what your budget is, you must have a clear plan to make sure you select a web developer who can produce the results you are looking for.