Many entrepreneurs use Email Marketing techniques that prove to
be effective only for a short time, after which the conversion rates
slump. This happens in fact with quite a lot of ‘recommended’ email
marketing strategies on the web. By contrast, the following strategies
aim to achieve more consistent, profit generating results, over the long
Strategy #1: Entice Them to Visit Your Website
Don’t give them everything with the email itself. Make them visit your
website to read the full story or get more information about your offer.
That way you can better track what your subscribers are interested in
since your click-through rates will increase. How many clicked through
on a particular link? How many took the next step and responded to the
call to action? This is vital information if you want to improve your
By using good quality web design services to create an attractive email
landing page, and by offering something exciting, you are bound to boost
your email marketing success. Consider using an email landing page
instead of a classical homepage to make it easier for your visitors to
get the exact information they are interested in.
Strategy #2: Keep Growing Your List
You need fresh blood in your list always. For some of your subscribers
it’s just not the right time to buy from you for a variety of reasons.
True, however a large number of your subscribers may never buy. For this
reason you need to continually build your list.
Use soft-offers to entice them to opt-in. What’s a soft offer? I’m glad
you asked. A soft offer is where you offer a free giveaway in exchange
for someone to join your list. These are often ebooks, mp3 or some other
item of perceived value to your target market. When your soft offer
closely matches your product or service your list will grow with highly
targeted subscribers on a regular basis (presuming you are getting
enough visitors to your website).
The two techniques described above work best when implemented by web
design and web development experts. If you want to make the most of
them, it’s recommended that you hire professional services. Set the
systems up right the first time and you will only need to do them once.