People can be very impulsive, particularly when shopping. If your customers can achieve immediate gratification they will be more likely to buy now. When designing Marketing Material, it’s important to understand what may motivate your target market. Marketing to customers in-store may be very different to how you market to them in their homes through printed material or online. The right message must be used in the right situation.

Inside retail stores, the shopper’s decision to buy may be influenced by their sense of how a product looks, smells, tastes or feels. But in Printed Marketing Material or online, this is not the case. People can’t touch, smell or feel the products, but you can create these kinds of memories through imagery and design. From there you can focus on your call to action.

By using immediacy as one of the benefits of buying a product from your website or printed marketing material, you may be able to improve positive reactions from prospects. Using powerful words in your call to action such as ‘Instantly’, ‘Immediately’, ‘At Once’ or ‘Right Away’, may greatly influence a buying decision, particularly online where ‘instant’ is often the expectation.