2018-06-07 14:47
If you are looking to provide a boost to your website’s traffic figures, your two main options are either search engine optimisation (SEO) or pay-per-click (PPC) advertising.
SEO aims… Read More
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Bsoftware | Web Design & Development, Seo, Ppc Man Blog
bsoftwaresolutions.co.uk
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bSoftware is a Digital Agency based in Middlesbrough, specialising in Web & Software Development, SEO (Search Engine Optimisation) and PPC Management.
2018-06-01 10:01
Welcome once again to our PPC-themed series of blog posts. This week, we will be explaining what keyword match types are in AdWords and how they can contribute to the success of your PPC cam… Read More
2018-04-24 11:59
If you have conducted a Google search on your mobile phone over the last week or so, you may have noticed that the way the results are displayed has changed slightly.
This is because Google… Read More
2018-04-05 15:13
If you are a business owner, you will no doubt have heard of the upcoming General Data Protection Regulation (GDPR) legislation that will come into effect on May 25th, 2018. The law wi… Read More
2018-03-15 09:29
Fake reviews are an ever-growing problem for small companies on Google’s business review platform, and this issue largely stems from the fact that creating an anonymous account and lea… Read More
2018-02-08 09:33
Welcome once again to our pay-per-click (PPC) series of blog posts, and this week, we will be taking a closer look at some of the terms associated with video advertising on YouTube and Googl… Read More
2018-01-15 15:08
Welcome back to our SEO Jargon Buster series of blog posts! This week, we will be taking a closer look at sitelinks, and how they can improve your website’s search engine performance… Read More
2018-01-05 17:10
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The post The Power of Online Reviews appeared first on bSoftware Read More
2017-12-19 13:10
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The post 5 Facts You Didn’t Know About Christmas appeared first on bSoftware Read More
2017-12-12 09:36
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The post 5 Interesting Facts About Mobile Apps appeared first on bSoftware Read More
2017-11-10 09:35
Here at the bSoftware blog, have been publishing a series of posts that explain what the basic terms of pay-per-click (PPC) advertising mean.
In this week’s blog, we will be highlighti… Read More
2017-11-06 10:07
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The post 5 Interesting Facts About LinkedIn appeared first on bSoftware Read More
2017-10-17 09:07
Here at bSoftware, we have been publishing a series of blog posts that explain what the basic terms of search engine optimisation (SEO) mean.
In this week’s post, we will be highlighti… Read More
2017-10-10 09:23
Get in touch
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The post 5 Client Successes at bSoftware appeared first on bSoftware Read More
2017-09-27 16:08
Social media network Twitter has announced that the 140-character limit on tweets may soon be a thing of the past.
In a bid to encourage more people to post on their social network, Twitter… Read More
2017-09-18 11:38
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The post How a CRM System Can Improve Your Business appeared first on bSoftware Read More
2017-09-11 13:58
Welcome once again to our SEO Jargon Buster series of blog posts, and this time we will be taking a closer look at the importance of mobile SEO and performance.
Google has placed a stronger… Read More
2017-09-07 14:26
The post 5 Interesting Facts about Twitter appeared first on bSoftware Read More
2017-08-31 15:17
Welcome back to our pay-per-click (PPC) series of blog posts, where we have previously discussed bid types, conversions, and landing page tips.
This time, we’ll be taking a closer look… Read More
2017-08-21 12:41
The post 5 Interesting Facts about Facebook appeared first on bSoftware Read More
2017-08-07 14:55
Welcome back to our SEO Jargon Buster series of blog posts, and this time we will be taking a closer look at sitemaps.
What is a sitemap?
A sitemap is a file that lists all the pages on your… Read More
2017-08-02 12:07
The post 5 Issues Resolved with Bespoke Software appeared first on bSoftware Read More
2017-07-12 11:53
Welcome back to the bSoftware pay-per-click (PPC) series of blog posts. This week, we will be looking at the different bid types within Google AdWords, specifically cost-per-click (CPC) and… Read More
2017-07-06 12:16
The post 5 Ecommerce Trends in 2017 appeared first on bSoftware Read More
2017-06-26 13:54
Now that we have explained how to ensure that your pay-per-click (PPC) campaigns are set up for success and provided essential landing page tips, this week, the bSoftware blog will be taking… Read More
2017-06-15 12:16
The post 5 Interesting Facts about Google appeared first on bSoftware Read More
2017-06-05 12:12
There are many acronyms that are used on a daily basis in the online industry, with some examples being SEO, PPC and CMS. In this week’s blog post, we will be focussing on the latter a… Read More
2017-05-22 12:19
The post Social Media Can Help Your Business Thrive appeared first on bSoftware Read More
2017-05-15 13:10
Welcome once again to our SEO Jargon Buster series of blog posts, where we have previously covered the importance of header tags, content writing and website structure in your website’… Read More
2017-05-08 13:05
The vast majority of software development projects can be categorised to either be a desktop or a web application. The difference being that the desktop application is something that is down… Read More
2017-05-02 15:55
The post Infographic: 5 Reasons You Need Bespoke Software appeared first on bSoftware Read More
2017-04-24 16:23
While securing clicks through your pay-per-click (PPC) campaign is great, it is only the start of the user’s conversion journey. One common mistake that marketers often make is to thin… Read More
2017-03-21 15:46
Know Your Goals
Before you even log in to Google AdWords for the first time, it is vital to ensure that you know what you are hoping to achieve with pay-per-click (PPC) advertising.
Many peo… Read More
2017-03-09 15:44
Most of us will no doubt use a web application every week. If you work in an office environment, you probably use them every day.
Web applications are now quickly becoming more popular than… Read More
2017-02-27 15:20
The post 5 Things You Need to Know About Mobile Advertising appeared first on bSoftware Read More
2017-01-31 16:39
Following on from our SEO Jargon Buster series of blog posts, we will now be turning our attention to Pay-Per-Click (PPC) marketing. In a similar vein to our SEO posts, we will be explaining… Read More
2017-01-25 14:22
The post 5 Common Mistakes made in PPC Management appeared first on bSoftware Read More
2017-01-16 13:46
The post Visual Content Marketing Statistics appeared first on bSoftware Read More
2016-12-21 15:22
The post Interesting E-Commerce Statistics from 2016 appeared first on bSoftware Read More
2016-12-13 11:20
We would like to welcome you once again to our SEO Jargon Buster series of blog posts, where we have recently explained why both content writing and website structure play a vital role in im… Read More
2016-12-05 14:41
The post Infographic: The Importance of having a Responsive Website appeared first on bSoftware Read More
2016-11-23 09:29
Welcome once again to our SEO Jargon Buster series of blog posts, where we have recently explained why call-to-actions and your website structure play an important role in your site’s… Read More
2016-11-11 10:13
The post Infographic: The Importance of Social Media appeared first on bSoftware Read More
2016-11-01 16:50
Welcome once again to bSoftware’s SEO Jargon Buster series of blog posts, where we have previously explained the importance of meta descriptions, title tags, image alt tags, keyword re… Read More
2016-10-25 16:19
One of the main benefits we see clients gaining through our bespoke software development, or consultancy, is decreasing the amount of time that the company spends carrying out day to day, re… Read More
2016-10-24 08:00
The post The Importance of Keeping Your Website Secure appeared first on bSoftware Read More
2016-10-18 13:26
Following on from our previous entries in our SEO Jargon Buster series, where have looked in-depth at meta descriptions, title tags, image alt tags, and keyword research, we will be explaini… Read More
2016-10-04 09:45
Welcome to the fourth entry of our SEO Jargon Buster series of blog posts, this time, we will be taking a closer look at keyword research and why it plays an important part in your website&r&hell…Read More
2016-09-19 15:20
Following on from our previous blog posts in our SEO Jargon Buster series, where we have explained what title tags and meta descriptions are, we will be examining image alt tags in further d… Read More
2016-09-05 16:18
Following on from our previous SEO Jargon Buster, where we explained what a meta description is, this time, we will be exploring what is meant by a title tag.
Title tags are often considered… Read More
2016-08-09 15:13
The term “meta description” is not one that initially provokes interest from many people. Before I started working in the digital marketing industry, I would have assumed that it… Read More
2016-08-05 08:44
The post Infographic: The Importance of Brand Identity appeared first on bSoftware Read More
2016-07-29 09:16
For anyone who has considered using pay-per-click (PPC) advertising, logging into Google AdWords for the first time can be a daunting prospect.
Although Google tries to make the initial set… Read More
2016-07-20 08:34
The post Infographic: The Benefits of Pay-Per-Click Advertising appeared first on bSoftware Read More
2016-07-04 10:07
Google has officially confirmed that the yellow “Ad” label that appears beside the paid results on their search engine result pages (SERPs) will now be green.
Users from around t… Read More
2016-06-17 13:23
Conversion Rate Optimisation: The Basics
Conversion Rate Optimisation, or CRO, is the act of increasing the number of visitors that convert into paying customers, leads, or completing the go… Read More
2016-06-09 10:23
One of the most common project type that we carry out, and get enquiries about, is migrating old systems to new. What that usually means, is a company has been running its invoicing, stock m… Read More
2016-04-26 09:20
If you are curious or sceptical as to why you should be using Pay-Per-Click ads then this article would be beneficial to you. I’m going to explain the main benefits of using… Read More
2016-04-25 16:01
bSoftware will be exhibiting at the North East Expo on Wednesday 27th April 2016, and you will be able to find us on the first floor on Stand GS29.
As the biggest business event in the regio… Read More
2016-03-23 10:23
As of the last reported period, Apple announced that 100 billion apps had been downloaded from its App Store from July 2008 to June 2015! The mobile industry is crazy right now and to… Read More
2016-03-02 13:56
Of course, if you have a website, the main aim is to generate traffic to it! More traffic, means more business, which in turn means the best return on investment!
I’ve found so many pe… Read More
2016-02-02 13:05
If you are a little stuck with your #SocialMediaMarketing… Then here are our ten top tips!!
1- Firstly, you MUST understand that not all social media platforms work for every b… Read More
2016-01-26 11:32
Naturally, as a software development company, we believe that creating a bespoke software program is always better than an ‘off-the-shelf’ model. Hopefully, after reading this po… Read More
2016-01-25 15:24
‘Ajax’, ‘Client-side’, ‘DNS’, and ‘XHTML’…….web developers and software engineers are often dropping terms into communication on… Read More
2016-01-02 13:40
The post Why You Need SEO 2016 Infographic appeared first on bSoftware Read More
2015-08-18 10:39
Agencies may have a great tech team in place, a first class designer, a skilled marketing team, yet they fall down in the client servicing aspect of the business. If you’re appointing… Read More
2015-08-11 10:27
If you’re working to a non-negotiable deadline then assessing your project risks before you start can help to ensure that things stay on track. We take risk management very seriously a… Read More
2015-08-06 16:22
We celebrated our second birthday last month with a brand new website, and a team day out to Teesside Karting in Middlesbrough.
Since the business started 2 years ago, we’ve grown… Read More
2015-07-28 13:19
If you’re working to a non-negotiable deadline then assessing your project risks before you start can help to ensure that things stay on track. We take risk management very seriously a… Read More
2015-07-21 09:56
Google’s newly launched Ready to Rock campaign is aimed at encouraging agencies to get more lavish with their media spend. As an accredited Google Partner, we’ve managed to get o… Read More
2015-07-14 09:05
Social Media is a tricky one. It’s often seen as a buzz term thrown around by agencies and marketers alike, with pressing importance placed on its effectiveness and necessity in any bu… Read More
2015-07-07 09:31
Ensuring your content team can hit the ground running with a new website is vitally important. New technology is often an intimidating aspect to any job role, and early lack of comprehension… Read More
2015-06-30 09:22
If you’re able to stretch your budget to include user testing then we would always recommend it.
User testing can take many forms, including (but not limited to) Focus groups, Tree tes… Read More
2015-06-23 11:28
As we’re rapidly expanding we’re excited to be able to add new members to the bSoftware Solutions line up. We recently welcomed Liam with open arms to join our growing team. As o… Read More
2015-05-27 13:23
Off the shelf packages may not meet your exact requirements, or there may be no package that comes close to achieving what you need it to.
A custom software development project enables softw… Read More
2015-04-17 09:11
Blog posts are a great way to help achieve results in an SEO campaign. However, without a dedicated SEO Campaign Manager few are aware of the best ways to optimise posts to get the best orga… Read More
2015-03-27 14:03
Google have announced that on April 21st they’re making another algorithm update that will influence the way your website is ranked within search engines.
So, what does this one… Read More
2015-03-12 11:50
1. Applicable Content
Your content is often seen as one of the most important areas of your site. And content doesn’t just mean copy, and imagery – over 100 million users watch o… Read More
2015-03-03 11:33
1. It looks outdated
An outdated website, often means that your business will be assumed to be outdated. Your online representation of your brand should reflect your business values. First i… Read More
2015-02-25 13:43
Online shops are often based on an out of the box solution, where it is assumed that one size fits all. A small amount of consideration is taken over user optimisation based on the target au… Read More
2015-02-17 15:19
So, we have done another infographic. This time it is on SEO, and why you need it. We have put in some compelling facts and figures that you may or may not know, either way, have a read and… Read More
2015-02-03 14:37
Getting software designed and developed specifically for your company is risky for a number of reasons, a lot of these should be alleviated during the first internal stages of planning and c… Read More
2015-01-30 15:17
If you are a business, you will have no doubt heard of SEO (Search Engine Optimisation) in some form or another. SEO is a type of digital marketing that is carried out in order to get you hi… Read More
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