You Tube New Rules for Kids Content

YouTube announced new rules across the globe starting from 7 January 2020 disabling personalized ads, comments for kids videos, notification, live chat and other features which are harmful for kids on “made for kids” videos.

The new rules are made for Children’s Online Privacy Protection Act (COPPA) of US, which the Federal Trade Commission (FTC) had found YouTube in violation of. Last year, YouTube had to go for a $170 million settlement with FTC over the issue.

However, the change in rules will have immediate effect ..

Now they will get only contextual ads and not personalized ads, which majority of advertisers look for.

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