A lot of the merchants that I talk to about an Ecommerce Seo campaign want to target the biggest and highest trafficked Keywords in their industry. I don’t blame them. It makes sense. SEO is supposed to increase your organic traffic, so it’s natural to assume that only high traffic keywords are worth going after. But in reality, the most general keywords are often not the place to spend your SEO budget. They are harder to rank for and deliver less qualified traffic. When I choose keywords for eCommerce SEO, I always prefer the specific to the general, and here’s why.
Harder to Rank ForI tell any new SEO client I take on that SEO takes time. It takes time to gain Google’s trust. It takes time to show them that you’re an authority on the subject you want to rank for, and worth recommending to their users as a resource. Doubly so for high traffic terms. The more of their users that search a term, the more trust you’ll have to build with Google in order to convince them to rank you for it. One of the main ways Google determines if they trust you or not is if they’ve already put faith in you to rank for other keywords related to the one you’re going for. If you start off by ranking more quickly for some lower traffic keywords, by the time you make a play for the big traffic terms, you’ll be able to spend much less time and budget to capture the ranking you want.
Less Qualified TrafficThe keywords that are harder to get aren’t necessarily even the ones you want. I mentioned earlier that the goal of SEO is to increase organic traffic, but that’s not quite true is it? The ultimate goal of SEO is to increase your number of completed transactions. While ranking for a general keyword can bring a lot of new visitors to the site, if they don’t convert they’re not fulfilling that goal. This is often the case because a user searching something general is more likely to be doing research, or just beginning their journey down the sales funnel. Whereas someone searching for something very specific knows exactly what they want, and is ready to buy as soon as they find it for the right price. And if you can rank for those specific keywords more quickly, then all the better. Selecting keywords for eCommerce SEO can be a tricky process. You’ll want to start with relevant, specific keywords for which you can rank quickly. Once you pluck the low hanging fruit, you can start going after the stuff that’s higher on the vine. If you need help deciding which terms are worth the investment, talk to the digital marketing experts at 1Digital Agency. We put together well-balanced SEO campaigns meant to start smart and ramp up over time. The world of Google rankings can be a confusing one. We take pride in helping eCommerce businesses of all shapes and sizes navigate it.
The post Choosing Specific Keywords For eCommerce SEO appeared first on 1Digital®.