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Understanding the World of SEO Marketing for Supplements

SEO Marketing for Supplements

It’s no secret that, in the past several years, sports nutrition has branched out from the realm of athletes to the average exerciser. With protein being the focus of sports performance, weight management, and a generally healthier lifestyle, protein Supplements are largely increasing in demand. This should bring no surprise that this demand has been followed by steep competition in the supplement industry. So how do you and your business stay on top? Well, with online sales of supplements are becoming increasingly preferred, a strong SEO campaign can be the act that makes or breaks your sales.

What is Supplement SEO Marketing?

SEO stands for Search Engine Optimization. When you search anything on Google, the first results that show up will be PPC (Pay Per Click), but the search results underneath this paid advertising are known as organic search results. SEO is a process that boosts your ranking within organic search results, which leads to more traffic to your site. SEO works by writing extra content that fixates on key phrases. These key phrase search terms will slowly build a foundation that creates more traffic to your site. The more content that is written, along with the variety key phrases and keywords that are used, the higher you will be ranked. Why choose SEO over PPC? PPC is an effective strategy that will bring you direct results, but these results are not going to last and the moment you stop payment, your ad will disappear. Studies have shown that people actually trust organic search results far more than PPC. Regardless of these facts, SEO will actually lead to longer lasting search results that you can depend on far after your initial payment. Although SEO is a slower process, the final results last much longer and lead to more success over time than PPC. If you’re planning for the future of your advertising and not just a quick boost, SEO is the way to go.  

Why Should You Invest in a Supplement SEO Campaign?

So SEO is a helpful tool for your online advertising: Why should you, coming from the Supplement Industry, get involved? Well, think about what’s happening in your industry. The rise of popularity with nutritional supplements like proteins has been on a steady increase and the consumer base is starting to expand. Protein isn’t solely being marketed to athletes anymore: people are using it for health benefits across the board, and with this popularity, it’s understandable that you’re going to run into some steep competition for new customers. Right now, the number of adults that will exceed the age of 60 is projected to double by 2050. With the threat of a shorter life, due to poor diet and exercise, there is a rise in the concept of prevention over treatment within the younger community. People are really diving into supplements and taking their health seriously, and these same people are in the age group that has the data available to make these beneficial decisions. This is your time to shine, right? Well, there’s only one problem. As if the business of selling supplements wasn’t already competitive, the internet has expanded the ways that people are willing to get their products. More and more people have shifted from purchasing their supplements from stores to purchasing them online. Think about a generation that has all of the knowledge that they could ever want at their fingertips. Where do you think they will go to get their health advice? The internet. Technology and health are becoming more and more connected, and in order to compete with other supplement providers, you’ll need to jump on board. What better way to take action than to increase your visibility through organic search results? Studies show that 81% of people find their products and information through search engines. Clearly, being on the first page of Google’s search results will boost the traffic that comes to your site. With the countless supplement providers that exist throughout the country, you want to stand out and you want to be seen. A solid SEO campaign can be the one thing that drives customers to your page and makes your products stand out from the others.  

Why You Should Go To 1Digital Agency

At 1Digital, we know that every industry has different needs. We understand that a supplement provider’s customer base is different than any other, and we know how to play off of your customer’s desires. Our content writers are professionally trained in research and writing, and will quickly dish out the content that your SEO campaign needs to succeed. We start with less common key phrases, and once we’ve built a foundation on these phrases, we move to the most popular search terms in order to move you up the ladder to high rankings that you’ll absolutely love. With our strategies and personalized campaigns, 1Digital has a history of happy customers in a wide variety of fields. Contact us today, and let’s see how we can improve your business and boost your sales!

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Understanding the World of SEO Marketing for Supplements


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