2019-10-24 21:03
Website usability and experience (UX) is all the rage these days. With more analytics than a NASA lab at our fingertips, we now have more insight into how customers behave online and interac… Read More
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Imageworks Creative Web Design & Marketing Blog
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Our blog covers a wide range of topics pertaining to custom web design, internet marketing, and branding strategies, written by the experts at ImageWorks.
2019-09-09 17:54
Agency Recognized for Superior Web Design Capabilities
The Hermes Creative Awards is a web design competition with online content creation professionals from all around the globe vying for… Read More
2019-08-22 19:17
Studies show that first impressions are 94% design-related.*
46% of visitors base their decisions on the credibility of a website from its visual appeal & aesthetics.
38% of visitors w… Read More
2019-07-29 18:29
The trend for marketing videos is one that keeps growing, and more and more businesses are adopting video creation and sharing as a part of their marketing plan. Whether you are creating you… Read More
2019-07-09 15:20
The very big advertising problem
A fundamental problem with many advertising platforms, like radio and TV, is that the message they deliver often reaches the wrong audience, or reaches the… Read More
2019-06-24 15:41
Say hello to one of our newest clients, Green Front Furniture!
They have been providing unique furniture pieces and rugs curated from around the globe for over 50 years. From India, Turkey… Read More
2019-06-05 18:28
For the third time, ImageWorks Creative has been named as one of the top 24 web design agencies in Washington DC by Expertise.com!
We are proud to once again be recognized for our experienc… Read More
2019-04-11 19:38
SEO has come a long way since the birth of the world wide web. Frequent search engine updates to enhance the user experience by providing more relevant and feature rich results have kept bra… Read More
2019-03-25 14:43
This week, we came across an important search article from CMI expressing the staggering rise in voice search and how the keyboard and mouse may soon become relics of the past. On voice sear… Read More
2019-03-06 20:17
Salesforce has released a new report on the “State of Marketing”. Backed by data pulled from over 4,100 marketing leaders around the world, Salesforce breaks down the problems th… Read More
2019-03-05 16:08
Creating a website is only half of the battle when trying to scale your online presence. Getting users to your website can turn out to be the harder and much longer battle to wage.
There i… Read More
2019-02-23 16:11
For large and small businesses alike, creating engaging content is one challenge, but consistently keeping content engaging can be an even harder battle to wage. This week, CMI shows us what… Read More
2019-02-13 17:24
Companies can find it difficult to create and share content that is relevant to their business without boring their audience, especially when working in an “all-the-same” industr… Read More
2019-02-08 18:38
Like most breakthrough industries, social media was a very crowded space for sometime as companies fiercely battled for user attention and retainment. Today, the storm has somewhat cleared a… Read More
2019-02-07 16:43
As most would expect, SEO will be changing this year. As Google continues to downplay traditional SEO with the increase in no-click searches (searches answered without the need to click for… Read More
2018-12-17 18:14
In today's online world, social media reviews have replaced the traditional word-of-mouth form of marketing. At ImageWorks, we strongly recommend that our clients engage in a reputation, rev… Read More
2018-11-07 20:36
As marketers, we know better than anyone just how noisy our marketplace truly is. We are fighting for the attention of our customers through thought-provoking content, never before seen adve… Read More
2018-10-30 15:43
Looking to gain leads through content? We've found a great article to help you do just that. The 4 Basic Truths of Good Sales Enablement Content offers some bold tips on how to dev… Read More
2018-10-23 15:33
With all the content inundating the world wide web, how do you ensure that yours breaks through the noise? Your content needs a purpose, direction, and a target. You want to understand why y… Read More
2018-08-29 17:16
If you're in the business of creating content for marketing, you know it's sometimes tough to keep coming up with original, interactive content week after week.
One way to find great conten… Read More
2018-08-15 17:27
Our friends over at Contently have again written a great article on the “Dos & Don’ts of Brand Video”. It’s a great article that touches on many misconceptions th… Read More
2018-08-07 21:31
IWC is proud to feature BonAero, a company that manages logistics for aerospace and defense companies. We recently launched their website, complete with a great logo design, unique subpages… Read More
2018-07-31 17:31
The folks over at Leadfeeder have put together a great article about strategies to convert visitors to your site into interested potential clients.
If you're interested, click here to read… Read More
2018-07-25 16:37
You may already be active in your social media marketing with Facebook or LinkedIn, but is it worth branching out to Twitter?
Well, as always, that depends. There are a lot of things you sh… Read More
2018-07-18 17:11
Contently.com is back at it again with another great article on social media marketing. They highlight four common misconceptions that can negatively impact all the effort you put in to your… Read More
2018-07-10 17:04
If you’re DIYing your design work, you know it’s tough to make sure your visuals really do appeal. This great article by Midori Nediger of Venngage gives three great tips that yo… Read More
2018-07-02 18:12
Let's take a multiple choice quiz.
It’s almost the 4th of July, and that means you probably:
a) Have a ton of work to finish before Wednesday
b) Are super excited for the fireworks… Read More
2018-06-26 16:45
Customer journeys (also known as customer journey maps) are an incredible tool for online marketers. They give the prospect the exact information they need to lead them down the sales pipeli… Read More
2018-06-19 17:41
If you're continually improving your brand's presence online, you know about the impact of social media. And like us, you are probably constantly evaluating your strategy to make sure it's u… Read More
![[Customer Journeys 101] Conversion Funnels: What You Need To Know](https://cdn.blogarama.com/images/posts_thumbs_site_id/2851/285090-1635739648.w320.jpg "[Customer Journeys 101] Conversion Funnels: What You Need To Know")
2018-06-13 00:26
Here at ImageWorks, we are big fans of customer journeys, a relatively new idea that has taken a hold of the marketing world. We are getting ready to release some content to help you underst… Read More
2018-06-13 00:26
Here at ImageWorks, we are big fans of customer journeys, a relatively new idea that has taken a hold of the marketing world. We are getting ready to release some content to help you underst… Read More
2018-05-30 20:04
How do small to medium sized businesses set an effective marketing budget plan for their company? That’s a question we get asked quite a lot. Unfortunately, there is no magic answer… Read More
2018-05-30 20:04
How do small to medium sized businesses set an effective marketing budget plan for their company? That’s a question we get asked quite a lot. Unfortunately, there is no magic answer… Read More
2018-05-23 16:08
According to Google Research, 50% of B2B search queries are made on smartphones. By 2020, this percentage is expected to grow to 70%.
Are you a B2B business? If you’re interested, her… Read More
2018-05-16 13:51
You’ve probably already heard of the Facebook Data Scandal, where user information was misused by Cambridge Analytica for political ad targeting during the 2016 election.
Because of t… Read More
2018-05-09 19:00
Here at ImageWorks, we understand that it’s hard to come up with creative and engaging post ideas for social media channels day after day. Sometimes the ideas just run out! That’… Read More
2018-05-02 19:19
So you have a website. Great! If you’re reading this article, you know that that’s not enough to bring you more views, higher Google rankings, or what you’re really after:… Read More
2018-04-23 14:54
SEO is always changing. Search algorithms change, methods change, and the market changes. But there are a few principles of SEO that will always stand the test of time. The Content Marketing… Read More
![How Long Does It Take To Rank On Google? [Infographic]](https://cdn.blogarama.com/images/posts_thumbs_site_id/2851/285090-1115516278.w320.jpg "How Long Does It Take To Rank On Google? [Infographic]")
2018-04-18 15:12
So you’ve published a great piece of content to your website or blog. You’ve shared the content to all your social media channels, told all your friends and your page is garnerin… Read More
2018-04-13 16:17
Many businesspeople know the struggle. You want to spread awareness about your business, and what better way to share than on social media? So you get to work crafting the most eye-catching… Read More
2018-04-09 15:26
There are so many web apps out there, all with the intent of making you a more productive (or more distracted!) businessperson. Note-taking apps, link sharing and saving apps, habit trackers… Read More
![Overwhelmed By SEO? Here's Where To Start [Infographic]](https://cdn.blogarama.com/images/posts_thumbs_site_id/2851/285090-2610572267.w320.jpg "Overwhelmed By SEO? Here's Where To Start [Infographic]")
2018-04-04 16:15
According to a study done by Weebly, 98% of online entrepreneurs think that getting found on Google is important. However, 45% don’t even know what SEO means. (If you’re one of t… Read More
2018-03-28 18:22
Imagine you’re in a battle. Swords, chainmail armor, catapults. But this battle isn’t your average old-school medieval era fight. It’s a battle for your customers. You and… Read More
2018-03-22 15:39
Most people think that a low bounce rate equates to success in the marketing world, but is that really true?
Our friends over at Contently have put together another fantastic article provid… Read More
2018-03-22 15:39
Most people think that a low bounce rate equates to success in the marketing world, but is that really true?
Our friends over at Contently have put together another fantastic article provid… Read More
2018-03-16 16:23
Here at ImageWorks, we love seeing our hard work pay off! We were tasked with creating the logo, brand identity, and website for SuiteBriar. After weeks of planning, preparation, meetings, n… Read More
2018-03-12 16:29
We’ve all heard the claims that artificial intelligence (AI) and machine learning will slowly take over jobs until there are very few left. Is this a real danger? We don’t know… Read More
2018-03-01 05:00
What does SEO do? Search engine optimization (SEO) ensures that when a consumer searches for a product you offer, they find you first—and not a competitor. SEO is all about ranking h… Read More
2018-02-15 05:00
At ImageWorks Creative, we preach that content marketing MUST BE the number one marketing tactic for all businesses. We love that Contently agrees and want to share their list of trends… Read More
2018-01-23 16:37
Question: How do you know when you can trust an agency with your business?
Answer: By finding out what others say about them!
For the second time, ImageWorks Creative has been named as one… Read More
2018-01-05 15:47
One of our New Year's Resolutions at ImageWorks is to help our clients share more via video. Videos get noticed more, viewed more, rank higher in search engines, and engage your cl… Read More
2017-11-09 19:26
Assessing your website traffic is analytical process driven by numbers and visitor behavior. How many people are clicking a certain page? How much time are people spending on my page? These… Read More
2017-11-09 17:10
Technological advancement has taken marketing to a whole new level. Let’s face it, technology has simplified our lives to the point where typing has become a nuisance. Who needs to ty… Read More
2017-10-14 16:28
Whether you are creating a business or personal website, you might be wondering what content management system is the best option for your needs. Today, you can choose from a variety of CMS… Read More
2017-10-13 16:40
I know what it takes to successfully launch and market a business.
We began in 1996, referring to Image Works as a “studio.” But, instead of prospects reaching out for our onlin… Read More
2017-10-12 15:47
Looks like Google has started rolling out their Mobile First Index!
What is Mobile First Index?
To sum it up, Google will be crawling and indexing your mobile site as the main… Read More
2017-10-06 16:18
Automation is an essential approach to maximizing your business' productivity and efficiency! With automation, your business stays clocked in even when you're clocked out. However, most of t… Read More
2017-08-15 19:02
Fahad Muhammad hit all the vital points of creating functional and effective mobile landing pages in his article 10 Tips for an Awesome Mobile Landing Page. Here at ImageWorks Crea… Read More
2017-08-07 17:59
Andy Smith recently wrote an exceptional article on The 7 Deadly Sins of Startup Storytelling. ImageWorks has long practiced the art of storytelling for our clients, and this article re… Read More
2017-07-17 19:34
We wanted to share this inspirational article from Firstround.com
The title is engaging: How to Become Insanely Well-Connected. But we see headlines like this all the time. The true wealth o… Read More
2017-07-17 16:57
We wanted to share this inspirational article from Firstround.com
The title is engaging: How to Become Insanely Well-Connected. But we see headlines like this all the time. The true wealth… Read More
2017-05-15 17:30
Check out this cool infographic describing how Facebook Native Video helps businessess to engage customers via social media. Read more Read More
2017-04-27 16:36
How this online start up went from burning tons of dough to cooking with a sizzle! Read now Read More
2017-04-27 16:36
How this online start up went from burning tons of dough to cooking with a sizzle! Read now Read More
2017-03-21 19:22
When it comes to email marketing, you have A LOT you need to get right. Why? Well, for starters:
You only have a few seconds to capture the attention of your target audience
About 50% o… Read More
2017-01-24 19:54
It takes a user approximately 5 to 7 exposures to your brand before they really take notice, and when they do your chances of a conversion become much more likely. But how do you do this?
M… Read More
2017-01-18 16:01
...and we want your business!
For 20 years I have owned and operated ImageWorks Creative to build brands, websites and marketing strategies that help companies grow. Nobody else does it bet… Read More
2017-01-05 16:08
Dodge Color and Chrome Imaging joined forces in 2010 to become Dodge-Chrome. As a result, the market leaders combined over 30 years of photographic and print imaging experience, s… Read More
2016-12-29 19:21
We get it. Templates save money and time. Right? But do they really? Let’s look a bit harder.
Isn’t the best way to build a website in 2017 driven by determining FIRST what conte… Read More
2016-12-09 01:01
Let’s get to the point. The bullet point, that is. With all of the distractions and media bombarding people today, the master of the concise statement is the most effective communic… Read More
2016-11-21 14:41
Are you giving your customers the content they want? A recent report from Hubspot suggests that many marketers are focusing too much on content that readers gloss over, while neglecting t… Read More
2016-11-02 19:11
When you began cultivating your brand’s online presence, you were probably like most businesses starting out – on a marketing budget with no wiggle room. But, as your business gr… Read More
2016-09-28 15:12
If you’ve heard that email marketing is dead – think again! It’s alive and thriving, and still one of the most effective ways to reach customers and gain conversions. But… Read More
2016-09-20 18:28
Question: How are Rubik's Cubes similar to social media marketing?
The Content Strategist says it's "because effectively using social media requires Rubik’s Cube-like logic. Ther… Read More
2016-07-19 19:31
Everyone these days is talking about Pokémon Go. Read more and find out why it is only temporary.
Emma Hyland
Digital Marketing Manager Read More
2016-06-30 19:47
Wait, what is hamburger menu? Is it lunch time?
Jakob Nielsen, the leading authority and father of usability just released this VERY interesting article on how “discoverability is cut… Read More
2016-06-23 14:03
Some companies cringe at the mention of outsourcing, but when it comes to graphic design, web design, and branding, outsourcing can be the best option for small and mid-sized businesses. Of… Read More
2016-06-10 17:46
Today’s customers are connected customers. They’re active on social media, they engage with the brands they love on Facebook, Instagram, Snapchat, and other social platforms, and… Read More
2016-06-03 15:06
LinkedIn is the #1 social networking site for business professionals, but this week, we’re taking a hard look at what people love – and hate – about the platform. Could Lin… Read More
2016-05-19 14:47
At ImageWorks, every month is Small Business Month. Helping small businesses grow bigger is our favorite job! Since May is National Small Business Month, we’ve put together a list of t… Read More
2016-05-05 20:53
We’re only through the first quarter of 2016 but it has already been an exciting year in the world of communications, technology, and media. The rapid evolution of everything from soci… Read More
2016-05-05 20:53
We’re only through the first quarter of 2016 but it has already been an exciting year in the world of communications, technology, and media. The rapid evolution of everything from soci… Read More
2016-05-05 19:19
Moms make the world go around- they rule the household, work full-time jobs and keep the family together all while checking out the latest news and trends on their mobile devices. Being supe… Read More
2016-05-05 19:19
Moms make the world go around- they rule the household, work full-time jobs and keep the family together all while checking out the latest news and trends on their mobile devices. Being supe… Read More
2016-04-29 19:06
Today we have a guest post and infographic by Matt Banner.
Creating a killer Facebook or LinkedIn page is a huge part of spreading your presence online, but where do you go from there?… Read More
2016-04-21 18:47
With 20+ years of award-winning web design, marketing and branding, we think we can brag just a little bit!
Out of 551 web designers, ImageWorks Creative was selected as one of the best in W… Read More
2016-04-21 18:47
With 20+ years of award-winning web design, marketing and branding, we think we can brag just a little bit!
Out of 551 web designers, ImageWorks Creative was selected as one of the best in W… Read More
2016-04-19 15:55
Creating a compelling video is a step in the right direction - especially in today's marketplace. People love watching videos online. But if you upload your video to YouTube and forget about… Read More
2016-04-19 15:55
Creating a compelling video is a step in the right direction - especially in today's marketplace. People love watching videos online. But if you upload your video to YouTube and forget about… Read More
2016-03-30 18:07
In our most professional tone…user experience SUCKS on the mobile web. Yup, we said it.
Lacking in simplicity, page content, functionality and speed, mobile websites tend to overlook… Read More
2016-03-30 18:07
In our most professional tone…user experience SUCKS on the mobile web. Yup, we said it.
Lacking in simplicity, page content, functionality and speed, mobile websites tend to overlook… Read More
2016-03-29 17:09
Content marketing is how you position your company as a thought leader and innovator. It's how you share relevant news, updates, sales, offers, and events with your target audience. It works… Read More
2016-03-23 16:58
We have something to let you know. The attention span of today’s internet consumer is short.
Really…
Short.
In a world of bombarding choices that… Read More
2016-03-08 19:45
1.59 billion. 414 million.
These are the number of users on Facebook and LinkedIn that you could be missing out on without a solid company page. Are you truly sho… Read More
2016-03-08 19:45
1.59 billion. 414 million.
These are the number of users on Facebook and LinkedIn that you could be missing out on without a solid company page. Are you truly sho… Read More
2016-03-01 16:35
We’ve been in business since 1996, and “content is king” has been a guiding principle in our industry since we started. Good marketing has always been all about creating hi… Read More
2016-02-09 20:52
Are you giving your customers too many choices?
More is better, right? More oatmeal flavors, more types of Gatorade, more programs to watch on television. We often hear from companies with… Read More
2016-02-01 20:26
We get this question every day: “How much does a new website cost?” But it’s impossible to have just one answer. Websites aren’t like pencils or hammers. Each si… Read More
2016-01-26 15:49
This is a guest post written by Wes Towers.
As someone involved in online marketing, I’m often asked this time of year what the next ‘big thing’ will be in marketing. At th… Read More
2015-12-18 17:15
Star Wars Episode VII: The Force Awakens premiered last night, but it’s been a hot topic for months already. If you saw it opening night and just can’t get enough (or you’r… Read More
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