2024-03-19 10:34
In today’s fast-paced digital world, the evolution of search engines has played a pivotal role in shaping how we access and consume information online. Being a dynamic Digital Marketin… Read More
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7 Reasons Why Your Company Should Stop Social Media Today | Wsi Blog
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Social media marketing is without a doubt one of the strongest tools you have in your arsenal to reach innumerable new or existing customers and maximize conversions. According to research group Statista, there are over three billion people active across social media platforms world-wide, with greater than 22 million of those users right here in Canada.
2024-03-13 08:12
Voice technology has evolved significantly in recent years, and voice-enabled searches are becoming increasingly prevalent. Digital assistants and voice commands are used not only on mobile… Read More
2024-03-05 06:48
Achieving Local SEO success for your business is crucial in today’s digital landscape. Here are some key do’s and don’ts to help you get started:
Do’s for Local… Read More
2024-02-26 07:26
Welcome to a deep dive into the evolving landscape of SEO (Search Engine Optimization) with the advent of Generative AI Search. In this Q&A-style exploration, we’ll unravel the nua… Read More
2024-02-14 12:36
You might be wondering why we’re diving into meta tags and conversions when Google seems to have sidelined them in its ranking algorithms. Well, here’s the scoop: while Google do… Read More
2024-02-06 05:54
Website redesign is essential because it aligns your online presence with the ever-evolving digital landscape. Just like fashion retailers change their collections every season, businesses… Read More
2024-01-31 07:15
No matter where your business is located, social media has become a crucial aspect of marketing and growth. Social media channels have evolved rapidly, offering numerous opportunities for en… Read More
2024-01-30 08:21
Redesigning your website is not just about its visual appearance; it’s also crucial to consider the hidden aspects that make it functional and accessible. Let’s delve into the le… Read More
2023-12-29 09:52
In today’s competitive business landscape, staying ahead of the competition is crucial for success. Keeping a close eye on your competitors and their strategies can provide valuable in… Read More
2023-12-15 06:40
In the ever-evolving landscape of digital marketing, the question of whether your company should embrace SEO services remains crucial. SEO (search engine optimization) has seen its fair shar… Read More
2023-12-05 01:25
The holiday season is upon us, and with it comes a surge in shopping activity. For businesses, this is a prime opportunity to capture the attention and spending of eager shoppers. To truly s… Read More
2023-11-27 05:00
Why should I focus on optimizing my landing pages?
Landing pages have a remarkable ability to convert site visitors into paying customers. By directing customers to specific… Read More
2023-11-17 06:49
In today’s digital landscape, video marketing has become an indispensable tool for businesses aiming to captivate their audience and convey information effectively. With the ease of em… Read More
2023-11-08 07:38
In today’s competitive market, a robust online presence is crucial for home improvement contractors in Ottawa. The days of relying solely on traditional advertising methods are long go… Read More
2023-10-31 06:14
In today’s digital age, a website is a crucial component of any business’s digital marketing strategy. It serves as the virtual storefront and plays a pivotal role in attracting… Read More
2023-09-20 07:01
In today’s digital landscape, a well-developed website is more than just looking great and flashy, it must also drive your marketing efforts forward. Understanding the performance of y… Read More
2023-09-07 09:26
In today’s digital landscape, the importance of an effective online presence cannot be overstated. One of the digital marketing essentials for companies of all sizes is a blog. Mark Ja… Read More
2023-08-28 13:18
In today’s digital landscape, where online visibility can make or break a business, mastering Search Engine Optimization (SEO) has become a vital strategy for business owners, executiv… Read More
2023-06-21 14:41
The dynamic nature of today’s marketing landscape can be overwhelming for businesses of all sizes. With technology such as AI evolving at lightning speed and consumer behaviors changin… Read More
2023-04-05 10:16
In today’s business landscape, a strong online presence is crucial for success. To achieve this, you need a clear roadmap – a digital marketing blueprint – that takes into… Read More
2022-12-08 08:33
When you hire a marketing agency, you should expect to receive professional advice and guidance and that they will work with you to develop a comprehensive strategy that will help you achiev… Read More
2022-11-29 14:58
Lucky number eight! 2023 is the eighth year in a row we’ve written this post, which peers into the future. We love doing it, and the data suggests you like reading it—as long as… Read More
2022-09-22 17:55
September 20, 2022
Ottawa, ON – For the fourth year in a row, the Web Marketing Association (WMA) recognized WSI Ottawa for excellence in web design and development, this time with awa… Read More
2022-09-22 06:17
Everyone who worked in an office in the 90s will probably remember faxes coming in advertising everything from office supplies to vacations. So, just like fax marketing faded away you may be… Read More
2022-09-13 13:00
When you’re creating a new website for your Ottawa business, there will be dozens of decisions to be made and many things you will need to know – or learn – about website d… Read More
2022-09-06 07:08
Inbound digital marketing is a term that encompasses all of the marketing activities that get potential customers to visit your Ottawa business’ website. This can be done through a var… Read More
2022-08-16 10:24
The digital marketing world is full of fancy buzzwords and acronyms like SEO, UX, and PPC. At WSI Ottawa, We Simplify the Internet and help you understand more about Search Engine Optimizati… Read More
2022-08-08 11:44
There are many factors that you need to keep in mind when you’re creating a website for your Ottawa business. It needs to be mobile responsive (or mobile-first is even better), aesthet… Read More
2022-07-28 10:51
Search Engine Optimization, or “SEO” for short, is a technique that can be used on a website to improve site visibility amongst search engines. It is a means of increasing the qu… Read More
2022-06-27 06:21
In the 1960s, two MIT grad students developed a thesis whereby computers could talk to each other. This idea was birthed in 1966 by the US Defense Department. It was called ARPANET, and most… Read More
2022-06-10 06:48
SEO is an organic process that ranks your site on different search engines. One of the most-asked questions Ottawa business owners ask about SEO is “how long will it take?” Unfor… Read More
2022-05-09 07:26
Your website is your introduction to potential customers. Professional web design in Ottawa is a way to set yourself apart from your competitors. When your website is beautifully designed to… Read More
2022-04-08 10:33
Search engine optimization in Ottawa is the process of optimizing your website to get traffic from search engines. Although the algorithm to rank your site higher on the search engine result… Read More
2022-03-22 06:18
SEO is the process of optimizing your website to improve the traffic that finds your site through search engines. PPC is a way to drive traffic to your site through online advertising. You o… Read More
2022-03-14 09:22
Over 50% of Canadians spend at least 3 to 4 hours online each day*. Digital marketing in Ottawa is how you get your brand highly visible on the Internet and make a positive impression on the… Read More
2022-02-21 08:18
Your customer might access your website from their tablets, game devices, Kindles, or smartphones. How can your business be assured that the customer is seeing your website at its best, rega… Read More
2022-02-09 08:06
Every business owner knows that a website is vital to their business, but it’s no longer enough just to have an online presence. Your website represents your brand, so the web design m… Read More
2022-01-25 07:36
SEO is about optimizing your website to drive traffic through search. SEO is the foundation for a strong online presence and digital marketing strategy for Ottawa businesses. You can pay for… Read More
2021-11-24 09:15
You never get a second chance to make a first impression. Your website is the introduction to your Ottawa business to many customers. You have just a few seconds to make a positive… Read More
2021-09-22 17:01
When the owners of Miracle Dream Homes approached the team at WSI Ottawa to design their new website, they truly had a wonderful vision. After all, their website was their online h… Read More
2021-09-20 18:46
We won – again! Winning 14 of the Web Marketing Association’s prestigious WebAwards is an opportunity for WSI to proudly acknowledge our WSI Digital Marketing Consultan… Read More
2021-08-27 06:10
Running a successful business requires more than excellent products and customer service. By providing valuable information to customers, your website can become the central feature of your… Read More
2021-08-11 06:09
Key Social Content Marketing Trends So Far in 2020
Looking back about 18 months ago, much was being said about the year 2020, and how it was expected to usher in a new decade of innovation a… Read More
2021-06-30 12:28
First, Check What’s Working, What’s Not
We hear it all the time from business owners and marketing department heads of companies – “We’re spending way too much… Read More
2021-06-23 06:59
Make Your Brand Visible, Audible and ‘Follow’-Worthy
1-Maintain a Consistent Identity:
Do justice to your brand identity, logo, and core values in each type of social media pos… Read More
2021-06-16 06:57
No matter how hard you work to perfect your website design, it does little good if you haven’t optimized it for clients who find you through digital marketing. Once a visitor is on you… Read More
2021-05-14 10:59
Starting in 2021, businesses in Canada will have to audit their websites to ensure they are accessible to people with disabilities. Learn what web accessibility means and how your organizati… Read More
2021-04-30 10:54
What Is Web Accessibility?
Web accessibility for your website refers to how easy it is to navigate by users with disabilities on the motor, auditory, visual, or cognitive level. Making your… Read More
2020-06-04 06:55
Adapt Your SEO Approach and Content Marketing Strategy
Consumer trust in governments and large brands has been on the decline for some time now, not just after the outbreak… Read More
2020-04-24 06:50
The last six weeks have seen unprecedented happenings across the world. From temporary closures of schools and universities, to a pause in non-essential businesses and travel, every Canadian… Read More
2020-01-04 17:28
Social Media is constantly evolving and 2019 was no different. Here’s the top 5 social media marketing practices of 2019 and what you should know for 2020!
Rewinding 2019’s Key… Read More
2019-12-12 20:52
In the dynamic digital marketing world, staying current with the ever-changing SEO landscape is a full-time job for some of us.
What Worked So Far, What Lies Ahead
With each passin… Read More
2019-11-25 16:57
In our rapidly evolving digital landscape, the use of social media has become a staple requirement for businesses of all kinds. No matter how small or large your business, and which industry… Read More
2019-11-11 13:40
Useful Tips to Make Your Social Campaign a Runaway Success
No matter which industry you belong to, there is hardly a chance that you can ignore social selling, or the use of social… Read More
2019-10-26 01:28
Don’t Just Wing It; Play SMART and Get Ahead of the Pack!
About a decade ago, a noted author, speaker and influencer in the social and digital media space posted an entry on Twitter… Read More
2019-10-11 13:48
Learn When, Why and How to Go about a Website Revamp
Fashion retailers change their display collections every season, coffee chains bring in seasonal beverages and snacks, makeup b… Read More
2019-09-27 15:04
Know the Difference to Plan Web Development for Your Ottawa Business
It wasn’t very long ago that we browsed desktop-version websites on our mobile phones and struggled with… Read More
2019-09-13 14:10
How many times have you given in to your curiosity about a brand that popped up on your Facebook page, Instagram feed or LinkedIn updates? Would you have the same level of interest in that p… Read More
2018-03-07 19:51
Echo Audiology is a locally owned and operated bilingual hearing clinic in the Ottawa region dedicated to providing patient-focused healthcare for all ear and hearing needs.Established in 20… Read More
2018-02-17 19:18
Add amazing jewelry and fashionable luxury watches to your collection! ABQ Gold & Silver Exchange has the largest inventory of engagement rings, custom jewelry & luxury watches in th… Read More
2017-10-04 13:08
Systematic Automation, Inc., the world’s largest manufacturer of screen printing equipment has expanded its SEO efforts with WSI to cover its vacuum table and UV curing system product… Read More
2017-10-04 13:03
Schedule My Rent hired WSI Web Enhancers for a search engine optimization campaign. Both companies are based in Albuquerque New Mexico.Schedule My Rent is a FinTech company making… Read More
2017-10-04 12:57
MistAir, in Phoenix, AZ is a top-quality manufacturer of custom misting systems for Arizona, California, New Mexico and Nevada. The company branched out from its pressure washing company bec… Read More
2017-10-04 12:53
The Lumber Baron offers a variety of reclaimed lumber types – redwood, cedar, Douglas fir, and hardwood – available for purchase as is or freshly milled. The Lumber Baron has bee… Read More
2017-09-13 17:47
Smart4U.ca in Toronto hired WSI eStrategies to improve their search engine results for the Toronto and surrounding GTA and to prepare for their upcoming expansion in the Ottawa region. When… Read More
2017-09-06 17:35
Unlike other Ottawa wedding photographers, Mitch Lenet and his team create photographic opportunities based on their clients’ personalities and vision. They are fond of saying, “… Read More
2017-08-21 16:48
Alliance Physical Therapy Partners, LLC, a Florida-based acquisition company has engaged WSI to implement an SEO program designed to attract growth-minded physical therapy practice owners to… Read More
2017-05-29 12:08
With headquarters in Ottawa, Ontario, Agnovi Corporation is a world-class provider of investigative case management software solutions for law enforcement and related sectors. Built on more… Read More
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