What is web designing?
Web Designing is the process of planning and designing a website according to client's requirements. It involves brining life to the picture the client has in his mind with the help of images, Colors, typography, navigation, layout, structure of the website and creating a user interface. Web design creates electronic WebPages that are viewed through a browser.
Elements of Web Design
The choice of color combination is an important element in any web design. Care should be taken that the colors chosen are pleasing to the eye and complements other design elements in the page. Use web safe colors that convey the personality of your brand. Usually pleasing complementary colors are used consistently throughout the webpage and contrasting colors are used for Calls to action CTA's.
Layout in a web design is the arrangement of graphics, text and other elements in a webpage. A webs design layout should be consistent throughout the pages of the website since it gives the overall outlook of a website. A layout consists of basic framework and structure of the website which determines where the other elements of the website need to be placed.
By typography we mean that the font should be styled in an attractive yet legible way. The style of font is an important element in a web design as it conveys the website's purpose to the audience effectively.
Graphics can be any type of pictorial representation like animation, images, and icons that enrich the web design. Care should be taken not to overdo graphics as it will distract the user from the purpose of the website. Graphics when done right adds value to the website.
Usability is important to any website and it is an integral part of any website. Usability ensures that the site is navigable and loads faster. Usability is another important element that should be taken care of while designing.
Creating User-Friendly Web Design
A user-friendly design is an important factor in web design. Just like an attractive web design is necessary to lure visitors; a user-friendly design is the element that retains the visitors and helps them convert. A user-friendly design can be created by taking the below factors into account:
Navigation is an important aspect in web design and a user-friendly design will not leave a user wondering what to do next. It takes the user through a series of organized steps. The end user perspective should be taken into account and navigation should be easily understood by the user.
While creating your site map, ensure to keep it as intuitive and simple as possible so that the user can figure out where to go next.
Adding audio and video to your website will help those users who need to skip through the text in the website to grasp the crux of your website easily and quickly. IT promotes customer engagement too. However, care should be taken that the multimedia inclusion does not take a toll on your website performance.
- Cross browser Compatibility
The web design should run seamlessly regardless of neither the browser nor platform. Designing a website that works on a particular platform will make you end up losing a larger part of customer pool. A website with cross platform and cross browser compatibility has increased viewers.
- Engaging content
Customer engagement is important for a website to keep the customer glued to the page and convert to buying your product. Add ways and means to Increase user participation by including comment boxes and opinion polls in the design. You can also facilitate customer engagement by encouraging customers to fill email forms and newsletter sign-ups.
Related: 16 Best Website Home Page Design Examples
How to choose web design templates
You can choose your web design templates according to the following criteria:
- Decide on the type of website you want to build
Not all web designs are of the same type. Each website design varies on the purpose it is being built for. A template that is meant for a blog is completely different from that required for an ecommerce website. Hence as the first step it is necessary to decide upon the purpose of the site to be built and zero down on the template of its kind.
- Choose the right layout and design
Once you have fixed on the purpose of the website. Decide on how the layout should appear. Choose the layout with usability points in mind like the width of the images and its placement in the website. Most of the Website templates let you customize certain features like color, font, placement of images etc. Choose from the templates that are close to your requirements with minimum customization and avoid templates with features that you don't use.
- Choose the one with Customer Support
Irrespective of the simplicity and ease of use advantages of website templates, it is always preferable that it must be supported by a template developer who offers support to you in case of any issues. Choose a template that offers customer support extensively through phone, email, or online chat so that you will get help when stuck up.
Related: 30 Clean & Creative Website Design Ideas
Tips for website design
Here are some easy and useful web design tips that will make your website design process easier and successful.
- Make use of Style Guides
Style guides are set of standards or guidelines for the writing and designing documents. You can create your own style guide and adopt existing ones that are already available. Style guides let you follow certain standards to maintain uniform styles throughout your website content. A style guide can guide your team members about what they have to follow and keep in mind while designing.
- Start designing in paper
Start designing in paper
Before starting any design it is necessary to plan. Planning saves your time considerably rather than delaying your project release. It cuts down on cost of designing right off the bat and then making changes to the design later. Designing in paper is inexpensive and an effective tool in bringing clarity to your website requirements by gathering ideas in your head. Plan an overall site layout and move ahead to wire framing.
- Use Bigger Typography
Use Bigger Typography
Big Typography is bolder and eye catchy. It conveys your message at a glance and works best in smaller screens too. Larger typefaces are trending for some time now and have been welcomed by most of the successful websites that we see. Keep your text minimal but effective and bigger as it not only improves Readability on smaller screens but also promotes user engagement.
- Make Effective use of whitespace
Make Effective use of whitespace
Effective use of whitespace is also another web design trends that has been in use in websites. It keeps the website free from graphics and distractions and helps the user focus on the necessary product information in the webpage. Using "White spaces" or "negative spaces" in your website avoids cluttering of information in your WebPages and helps in keeping your website layout clean and crisp. Inclusion of more space between elements in your website will help you effectively use whitespace throughout your website.
- Responsive Design is necessary
Responsive Design is necessary
In this time period where there is a huge number of mobile audience who access websites through their smart phones, it is necessary to focus on them too. Hence while designing your website, keep the mobile audience in mind and design a responsive website. Mobile first design is another trend that has been accepted by the design guru's. Use hamburger menus, large typography, larger buttons etc in your website keeping your mobile users in mind.
Color In Web Design
Color In Web Design
Colors play an important role in web design. Colors capture user attention and make your website attractive if used sparingly. A website that does not employ pleasing colors or overuses colors will have a negative impact in succeeding. Make use of web design friendly colors and use them sparingly to express your brand's personality to the user.
A recent stat by IronPaper states that "Colors increased web recognition by 80%. Sites with dark color schemes increased growth by 2% whereas sites with lighter color schemes experienced 1.3% growth"
Use of Contrast colors
Use contrast color schemes when you require highlighting something in your website. CTA's can be defined in contrast colors. Contrasting colors in a website grabs user attention quickly and easily. This way the information you want to convey to the user can be conveyed easily. Using light colors in background when your text is white will make it difficult for the user to read and make him leave the page. Hence choose the color carefully and pleasingly such that it does not strain the user's eye.
What Makes for an Excellent Website Design?
An excellent web design creates a good user experience and encourages the visitor to stay in the website. It will not only attract user through its UI but also conveys the brand and product information to the user effectively. An excellent website design will have a clean layout and seamless navigation enabling the user to understand the information in it. It also abides to web design standards required for designing. An excellent website design should have a path that leads the customers through conversion and should be designed with end user perspective in mind.
Basic steps to complete the web design process
- Plan your design
Before you begin creating your website design, plan out on how you are going to portray your client's requirements in the design. Ask questions to yourself and come up with ideas. Identify your goals and possibilities in this planning stage. Planning your design will include the following steps
- Strategize what you are going to do and how you will do it.
- Research on current trends so that you can give the new features to your website.
- Do a little bit of research about the product, organization, market and the strengths of competitor websites.
- Research the current market trends in the client's field.
- Know the Target users
- Creating Sitemap and wireframes
Draw a sitemap according to your plan. A sitemap will give a better clarity to the structure of your website from your initial free hand sketches. You will have a better idea on how users will enter and how they will navigate in the website and how they will find their way around your website.
- Design the website according to the plan
Once you have planned the website and created and confirmed wireframes and prototypes, the next step will be to implement the plan. Basic deductions you need to make for website design are the colors, layout, typefaces etc.
- Content is the Key
Content is the important aspect that invites visitors to your website. Hence the content should be relevant and effective enough to promote customer engagement in your website. It is the same content that encourages visitors to the next step of lead conversion by subscribing to your website. Validate the content you are offering your customers and see to it that it appears properly in the website. A broken content will make visitors to leave the website immediately to your competitor's website. Create your content with Search Engine Optimization in mind with the right keywords.
Once you have your website design along with content in place, test it iteratively to find any broken design and that the content and design is displayed well across all popular platforms and browsers.
Related: How to Choose the Right Web Design and Development Company
How eDesk HUB helps
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