California based Fuego Spice Co. asked Robot Food to put flavour over fire and rebrand their Zana and Riza sauces and Hot Hive Honey.
Stemming from a self-proclaimed obsession with hot sauce, the guys behind Fuego Spice Co. share their love of heat through a subscription service, Fuego Box, dedicated to discovering the most tantalising, taste bud tingling, hot pepper sauces of the world. After providing spice lovers with their monthly fix they decided to put their money where their mouth is and create their own range of flavour filled firecrackers.
A massive category in America, hot sauce shelves are packed with producers jostling for the attention of hotheads. Fuego Spice Co. asked the creative team to understand the opportunity within the category and provide an aesthetic that elevates the brand to rise above the ruckus.
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