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Fizz: Branding, Web Design & Advertising

Fizz is a new Canadian online telecommunications provider who wants to redefine the mobile and internet services by giving the Consumer what they want, when they need it, in a simple, fun, and fair way.

The team faced three main challenges while developing the global brand: creating something sufficiently different to catch consumers’ attention, while remaining user-friendly in order to truly facilitate the consumer experience, all while being universal enough to reach digital lovers regardless of their age or socio-demographic profile.

The result: they created a lively and vibrant brand by using bold colours and playful imagery to inject a little bit of fun and humanity in the digital world.

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Credits:

Client: Fizz
Agency: Ogilvy Montreal

Branding
Design—Mathilde Filippi, Véronique Lemieux, Celine Arnaudeau​​​​​​​
Creative Direction—Isabelle D’Astous
Illustration—Thaïla Khampo, Mathilde Filippi
Typography—Coppers and Brasses, Étienne Aubert Bonn​​​​​​​
Motion Design—Benoît St-Laurent



This post first appeared on Typography Inspiration, please read the originial post: here

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Fizz: Branding, Web Design & Advertising

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