What’s the wildest thing you can think of doing that will attract people to know and love your brand? That’s Guerrilla Marketing. When you’re looking for ways to give your business and brand exposure, you’re going to start doing some pretty unconventional things.
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Guerrilla marketing can definitely be beneficial for your business, as it gives you the flexibility to disrupt the landscape. Companies that do things differently can almost guarantee their Audience will start listening. So, what are some ways it can help your business?
Media Resources (Canada) 3D coffee cup on pot hole
Top of mind attention
Creativity is the name of the game. Guerrilla marketing has the potential to get people talking and wondering what you’re going to come up with next. Your brand will consistently stay on their mind. While they may not immediately remember your name, they will always say, “Remember that company that did …?”
Expands creativity
With guerrilla marketing, the more creative, the better. What are you willing to do to captivate your audience and steal their attention? Now is the time to do those quirky things that help your brand stand out. The challenge lies within how inventive you can get and in thinking up what type of unexpected contexts will serve your stunt, campaign and messaging.
Helps spread the word
The simplest campaigns can go viral in a short time. When creating the ultimate guerrilla marketing campaign, think viral – millions and millions of views can happen overnight. You want to be on the receiving side of all that attention.
Shifts mindsets
Most audiences don’t know what they want until they “see” it. When you create your own lane, you get people talking and spark curiosity. This is the goal – to generate new customers. When done right, you’ll not only attract your target audiences, but other audiences as well. This can quickly increase your customer real estate in areas you hadn’t considered. While creating those new customers, the old customers will become more familiar with the brand, encouraging them to buy new things.
Karl Lagerfeld & ModelCO flash mob campaign – Beauty Butlers
Best practices to keep you focused
When working to stand out, there are a few things that you must keep in mind:
Your message and format must be geared toward your target audience
It must be clear and quickly understood. Even if you attract additional audiences, everything you do should be crafted with your initial goal and target sector or personas in mind.
Focus on a core message
When focused on a core message, your promotion will be more effective and get the right information across to persuade your prospective customers and encourage them to find out more or make a purchase.
Use different methods when advertising
You want to not only think different, but be different. Large format 3D applications work well here, introducing a fresh, new way to captivate audiences with a great “wow” effect. Super-sized mascots and illuminated props of all shapes and sizes are now at your fingertips.
As a business owner, guerrilla marketing allows you to move away from traditional advertising tactics, turning creative concepts into long-term results.
The best way to tackle your guerilla marketing strategy is to have a concrete plan – what you are going to do, why you are doing it, and the type of results you are looking for. In every business, having the right promotion strategy is key. By utilizing new tactics, your business can grow beyond your expectations.
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Author: Daria Levinshtein. Massivit 3D Printing Technologies Ltd. is a leading provider of large format 3D printing hardware for visual communication applications. The company’s solutions enable the creation of super-size advertising, promotional and other marketing-oriented 3D printed sign and display projects for a growing range of sectors – including retail, events and exhibitions, entertainment and architecture.
