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Volusion Review 2018: Plans + Pros & Cons after Using it!

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Volusion Review

Volusion is a complete e-commerce website builder that offers web design, marketing and a whole range of other business tools.

I found Volusion to be at par with other leading e-commerce builders such as Shopify, Bigcommerce or Magento.

Before I get into more details about Volusion, let me provide a brief introduction about the company.

Volusion was started in 1999 and currently serves more than 1,80,000 online stores.


The company has features to incorporate almost any business domain starting from apparel or health to books or electronics.

Its offerings include a variety of templates suitable for almost every business type, payment processing, newsletters, web hosting, order management, customer management, customer loyalty plans, social media management and many more.

Through this review, I will give an overview of the pros and cons regarding the use of Volusion for your e-commerce store.

Volusion Plans at glance:

Transaction Fees 0% 0% 0% 0%
Storage Unlimited Unlimited Unlimited Unlimited
Bandwidth 1GB 3GB 10GB 35GB
Products 100 1000 10,000 Unlimited
Price $15/mo $35/mo $75/mo $135/mo
More Details More Details More Details More Details
Volusion offers a 14-Day Free Trial so you can use this platform without risk.

Get Volusion’s free trial here.

Volusion Pros:

First, let me start with the pros of using Volusion.

1. Multiple built-in support:

I find the biggest challenge while using any e-commerce builder is to figure out where to start from. Many times, we end up spending hours searching for the simplest solutions.

This pain of too many searches can be simply avoided by using the Volusion’s in-built education guides.

The website provides a separate tab for all Resources. What I really like is the way these contents are well segregated.


So you really don’t have to spend your time trying to figure out where to search for a topic. This contains information-rich content having –

  • Help Center – This has support articles and tutorial. A good place to begin from, since it also has starter’s guide showing how to set up a trial account and start using Volusion.
  • Blogs – This has a wide range of contents not only related to Volusion but also to e-commerce stores
  • Guides – This has a comprehensive list of different e-commerce topics such as Email Marketing, PPC and many more. A good guide to clear some of the key concepts.

I would like to highlight that apart from the guides and technical help, you can also hire a design expert using Volusion.

You get custom designs, theme services, and expert advice to get your online store design right.

In most of the cases, once you start your online store, you will have to hire a separate marketing service expert.

With Volusion, you get this all under one roof. You can hire a professional marketing services expert, to help you with SEO, PPC and everything related to it.

Well, their all-in-one Support caters to almost all the essential needs of an e-commerce business owner. Unlike most of the platforms, here you don’t have to run between different vendors to get support for design or marketing services.

2. Fraud Resistant:

Volusion puts forth different innovative ways to improve your website security. They have a fraud score which provides a comprehensive risk analysis. A smooth way to protect your store from credit card fraud.

This is based on transaction details, IP address, geolocation analysis, bank information checks, email risk assessments and has data checks to verify street address and IP along with physical address comparison.

This feature does an in-depth analysis with its device tracking feature, which can track the device used in previous fraudulent transactions.

Though this feature has an attached cost to it, I think it’s a great deal to secure your online store.

The pricing is-

3. Enhanced Security:

SSL certificates protect your business and boost customer confidence, by securely encrypting customer’s sensitive data. A common scenario for any e-commerce store is to hunt and figure out how to add SSL certificates.

To solve this, Volusion provides Volusion SSL certificates.

These are industry standard SHA- 256 encrypted and are accepted by all major internet browsers.

Volusion SSL Certificates

Volusion Pro SSL (1 year) $89
Volusion Pro SSL (2 year) $149
SSL, Fraud Protection, and one-time $50 Credit $99

This also has a step by step guide and is extremely simple to install.

Unlike many other e-commerce builders, this is a dedicated SSL service unique to your website.

Again yes, this has a separate pricing, but I would recommend it’s worth giving a try. Security is the most important aspect of any e-commerce store and you get all this at an affordable price.

Volusion also gives an option to choose for Symantec SSL certificate, GeoTrust SSL certificate and Thawte SSL certificates.

Get Volusion’s SSL certificate here.

4. Customer Support:

I started to review their different contact points and they pretty much have the common once like chat, support via phone, email, ticketing system.

I found them fairly responsive. In the chat option, you get almost an immediate response.


The customer support is efficient to answer all your queries and also help you quickly get on-boarded.

Contacting them by email or phone is also equally effective. Once you get started, you get a prompt onboarding email.



I would say it has a good customer support with a focus to get started with business as quickly as possible. The moment you get started, there is a dedicated customer support which helps by providing some creative ideas around your store concept.

They also provide additional help guides and videos to make a smoother on boarding. You also have the flexibility to schedule a call at a specific time.

5. Free-Trial:

Well if paying and trying something is your worry, then Volusion makes your work simpler. It provides a 14-day trial period, fully free.


You get access to almost everything and can immediately check on the enormous feature list they provide.

In my opinion, this is more than sufficient time to decide if Volusion works for your business. You get to explore all of these options in your trial period, what more can someone expect.

Get Volusion’s free trial here.

6. Feature Rich Dashboard:

The dashboard Volusion has is very intuitive and feature rich. Though Volusion can confuse you with too many features, however; it has a simplistic setup and well-placed navigations.

It is a breather for beginners since this is something that can be easily used by all.

It has some good design and themes, reporting features, inbuilt CRM, Order tracking and many more features.

It has an amazing integration of features which help your store look impressive as well as help to improve your online conversions.

Practically everything that is needed to get your store up and running from design and security to logistics.

Volusion Feature Dashboard

7. Sophisticated Marketing Techniques:

Though I briefly mentioned about their marketing features, I think the review would be incomplete without a dedicated section.

They provide an array of choices to improve your marketing strategy. This list consists of marketing across different social channels as well as well tested marketing techniques such as SEO.

Sophisticated Marketing Techniques

In case your company does not have the required expertise to explore these marketing techniques, then there is absolutely nothing to worry. Since Volusion provides these marketing experts as well.

8. Well planned feature List:

Not to miss this one, check their feature list guide. Volusion provides a good mix of features to first create eye-catching product pages.

Next, they have a very intuitive order management system, followed by secure and well- channelized payment system.

To complete your e-commerce store, they also quickly support your store to start selling. And finally, their exhaustive marketing expertise helps to improve your e-commerce sales.

They have a well-positioned and streamlined process to help customers. And amazingly, you get all this under one roof which saves you from running around different places.

Volusion Cons:

1. Multiple Pricing:

Volusion has a basic pricing ranging from $15/month to $135/month. The monthly pricing is competitive and affordable.

Again the good thing is you do not have a transaction fee. But most of the times, e-commerce stores require more than these basic functionalities.

It has a bandwidth limitation in the basic pricing. So if you are looking out for unlimited bandwidth, then you will have to increase your budget substantially.


Every other addon feature has a different pricing, to name a few- features such as SSL, Fraud score. Again CRM is not part of the basic plan.

2. Themes and designs:

Volusion has some free and some paid themes. However, I found the options here are lesser than its competitors. But the good news is, you can hire a professional design expert to customize your theme.

Again the good side is, all of these themes are mobile responsive.

3. Third Party Plugins support:

Volusion does not have a dedicated app store. They have an exhaustive feature list, but there is no support for adding third-party plugins. Something which most of its competitors support.

The developers can edit and build on the framework. However, this could be a tedious option for small stores looking to add distinct features. I would like to see Volusion exploring this option.


Finally, to summarize my takeaways from the review is- Volusion is good to try option to build your e-commerce store.

They have some distinct features which give them more leverage over their competitors.

I would recommend Volusion, in case you have minimalistic design requirement along with having amazing marketing techniques to be integrated.

It definitely works good for novice users, since there are multiple support channels throughout you store setup journey. Their security features again are worth trying.

Try it FREE

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Volusion Review 2018: Plans + Pros & Cons after Using it!


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