There are lots of benefits having a content Management system, not least being that it allows you to add and update content and images yourself without having to rely on a web designer after your website has been developed and configured. Another major benefit is it keeps your content fresh which helps not only with your websites search engine optimisation rankings but it also shows regular visitors that you are keeping the website updated with the latest products and services information.
WHAT IS A CMS?
A CMS also known as a Content Management system is a piece of software that enables you to edit the content on your website without needing to rely on a website designer and you don’t need any web design and development skills to use a content management system.
In the first instance, a web designer creates a series of CMS templates which form the basis of your web pages. You then use a simple interface to add edit or delete the content on your web pages. Add new pages with ease simple by creating new entries and your website reflects the changes instantly.
WHATS THE BENEFITS OF INSTALLING A CMS
There are many reasons to install a content management system. The most important is that it offers an easy way to refresh the content on your website, which search engines like. Regular updates can have a dramatic effect on your search engine rankings.
A CMS can be added to an existing website with a templates made to match your websites current style and layout. or your existing pages can simply be recreated by adding the information to the CMS. You an then update the site yourself as often as you would like, without the need to call a web designer and pay for changes each time you need to update your website.
DO I NEED A CMS.
For anyone planning to update their websites content more than a few times a month, creating your website using a CMS is highly recommended. If you already update your website on a regular basis, and do not currently use a CMS you could save a lot of time and money by implementing one.
To stay competitive, websites need to much much more than a static brochure. A website that has interesting content like artcles for your visitors will generate return on visits, as well as offer greater search engine indexing opportimities. Search engines like Google, Bing love content regular you are increasing the opportunity for your site to be found by visitors searching to buy, or find information about the products or services you sell.
For example perhaps you offer life coaching services or a solution to garden pests and diseases. By including a content management system in your website design service you could add client reviews and case studies. A CMS also offers a facilitie for visitors to add and comment or ask questions adding a degree of inteactivity to your website, Beware through of adding indiscriminately. Quality is still more important then quantity.
If you do not currenly update your website at all, you should be asking yourself whether you would benefit starting to update your websites content, customers see somethin new and interesting on your website each time they pay you a visit your website, they are much more likely to keep comming back. A CMS will allow you to quickly and easily transform your website into a interesting and engaging and dymanic marketing powerful marketing tool.
WHAT FEATURES DOES A CMS OFFER?
A huge variety, apart from the ability to update content some other features that a CMS can offer are:
- Social Media networks
- Add your social media feeds, Twitter feeds, 3
- Google Maps with directions,
- Automatically archieving your content into categories, weekly and monthly posts,
- Dynamic site maps, ecommerce,
- Email alerts
- Forums, servays, newsletter management
- Uploading images
- Community forums
- Accessibility compliance and much much more.
HOW MUCH DOES A CMS COST?3
This will largely depend on the size of the website you require, whether you integrating an existing website, the degree of complexity and the amount of functionality you require.
As a price guide a content management system suitable for a small business site range from as little as £350.00
If you think that your website would benefit form a content management system the contact us today
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