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Set Up a Personalized Brand Guide With Baseline Through CSS

Thanks to the incredible flexibility of Cascading Style Sheets, website designers and developers can incorporate various branding elements across different online properties for the purpose of consistency. Even though most branding projects these days are created on digital platforms, they do not necessarily translate into CSS, but there is a new project that lets you create a Brand Guide that can be easily shared with clients and collaborators.

Baseline is currently in beta status, but you will find it very functional when you decide to take it for a spin. The project can be found by searching for "Baseline brand guide creator," and it offers a step-by-step process similar to what DesignGapp has been providing, but with a very easy learning curve.

When you begin working on your Baseline brand guide project, you start with the basic such as name, logo, and logo mark. Based on the graphics you upload, you will be presented with certain options related to colors; if you prefer to add your logo later, you will be able to choose primary, secondary, and additional colors from a palette.

Once you have established a color scheme for online properties, the next step is to select the preferred fonts for all headings, sub-headings, and body text. The type scale for base and ratios can be previewed with Lorem Ipsum snippets. Since Baseline is still in beta status, a few font services are missing, but the developer is working on adding support from popular assets such as Adobe and Typekit.

For the time being, Baseline mostly provides handy brand guides that are CSS friendly and can be easily shared. In the future, the development team will look into adding features that amplify the brand management and adjustment experience. The problem that this project immediately addresses is the disjointed CSS templates that emerge during the creative process. The advantage here is being able to refer to all properties and values from a single location; this is done in order to avoid confusion and duplication. Moreover, having a brand guide that clients can easily reference is something that all developers can certainly use. For more information click here

This post first appeared on Best Web Design Firms, please read the originial post: here

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Set Up a Personalized Brand Guide With Baseline Through CSS


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