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SETTING UP AN SMS MARKETING PLAN TO IMPROVE CUSTOMER RELATIONS

Sending a Message to a person is very easy, and in this new age of e-commerce and digital platforms reaching out to people with this method is very important. Running a business online involves giving your clients a personalised service, by sending them information through messages.  Sending these messages one at a time would be tedious, so the best way to reach out to your audience would be to set up an SMS messaging plan. Creating this campaign would depend on a number of things, one of which is your target audience. Other factors like manpower and finances; start-up businesses might find themselves at a deficit with these two, but not to worry there are ways to go around this. Creating an SMS plan guaranteed to improve customer relations and trust can be done in three ways:

Bulk messaging

Creating and sending messages to group recipients whose names and numbers and emails have been stored in your messaging app is an easy plus cheap way of sending information. Not only does it cost less, you don’t need a lot of people working in this area and on the plus side, you could reach a large number of people with this method, but you have to keep in mind that there are laws guiding privacy and protection principles on phones. There’s really no need to worry about these laws, as you can create a system where your audience gets to opt in or opt out anytime they choose.

Keyword response

This is an automated response to incoming messages from your clients. This Sms Marketing plan helps your business by giving customers a sense of reassurance that there messages will be attended to. For instance, sending an automated message saying “thanks, we are on the case and will resolve as soon as possible”, to an enquiry or conflict statement from a client can go the extra mile in calming what would usually be a jittery or angry client. Job recruiters could also use this method to reach a large number of applicants. This could be done by sending a message saying “we’ve received your application and we will get back to you”

Smart texting

An advanced form of keyword response, this SMS marketing plan creates a complex system whereby keywords are processed and a textual conversation is started. Smart texting is purely automated, so it works based on a set of programs. An example of this is a phone survey.

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This post first appeared on WHY EMAIL MARKETING IS ESSENTIAL FOR EVERY BUSINESS, please read the originial post: here

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SETTING UP AN SMS MARKETING PLAN TO IMPROVE CUSTOMER RELATIONS

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