Ecommerce websites are facing a tough competition from big eCommerce players like Amazon.com. Amazon has launched advanced cloud-based custom eCommerce services. Now if you launch new eCommerce website which has got great products in inventory then bringing visitors to your website is a challenging task. Suddenly after 2-3 months also, you are unable to grab the attention of the visitors to your website. There can be many factors behind this. When you further explore the web market, you will find that website development, display of products, pricing, features and customization of the products play a vital role in bringing customers to your website. Here are some of the more common reasons why your website isn’t attracting customers.
1. Users Can’t Find Your Site
SEO is an integral part of the design of any website. If users can’t find your eCommerce site, they’ll certainly never make a purchase. Make sure you follow all SEO best practices, with informative, engaging content as well as all mechanical considerations such as relevant URLs, meta descriptions, alt tags, and headlines.
2. Slow Loading Times
As compared with the Amazon services, Slow Loading Times can be the death stroke for online businesses. Sites built with clunky lines of unnecessary or poorly written code can take forever to render on a user’s screen, causing them to navigate away from your site. Ensuring that everything runs as efficiently as possible is critical to the success of your business. Professional web design services from a quality web development company can help optimize the performance of your site and your business.
3. Subpar User Interface
Is your eCommerce site filled with dense blocks of text? Are you making use of images and other visual calls to action? Can users find what they’re looking for when navigating through your site? All of these contribute to the user experience and influence whether or not a user will make a purchase.
4. No Mobile Optimization
Nowadays most of your customers will traffic your website on their phones. Designing your site for all screen sizes is crucial to retaining the majority of your customers. Make sure your site’s design is responsive and easy to use both on all devices. Otherwise, you’ll miss out on monetizing mobile users. Working with a responsive website designing company ensures your mobile users enjoy a great user experience on any device.
5. Too Many Distractions
Is your site too crowded? Is the page filled with popups and banner offers and advertisements? These can all deter your user from using your eCommerce site. Design your funnel to be smooth and easy to navigate so that customers can find the products or services they’re looking for and make their purchases without hassle.
6. Improper use of technology
Sometimes, in order to compete with big eCommerce websites, we land up using such a high ended technology which is costly and difficult to maintain. Fro example if the entire website is made in WordPress and you develop the mobile app using JS platform then there won’t be any big benefit of that.
7. Databases are not Strong
For a mid-sized eStore SQL is the best option but the trend is to implement cloud technologies for the databases which will unnecessarily complicate the things for the Web Developers and ultimately it will start affecting the performance of the website. Hence, we must use suitable database packages which can carry our data accurately and gracefully.
When we market your products online, it may hit the customer at once or it may be ignored by the customers. T web development companies are confused in this situation that how should they proceed? In such cases, a custom web site design and development of eCommerce store will be highly visible and perform as expected. To create an exclusive experience on your online store, a lot of product and another type of research is required to build your brand. Our web developers are skilled in performing this task. So, to develop your eStore in highly competitive form is our expertise. You or your company can approach us for such an experience.
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