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3 Rules to Integrate APIs Effectively

3 Rules to Integrate APIs Effectively

As the gravity of Apis increases in software development, the need for better practices in their creation, development, and management is felt. All the major API management services have built strategies that they use as guiding principles when working with customers.

Matrix Marketers, a web development company implements best practices of APIs in its web and mobile applications. Over a period of time, we have developed a Strategy for API integration. It’s both an essential building block for supporting overall Business strategy and a critical enabler of digital transformation.

Why an API strategy? The digital world is becoming more interconnected which makes APIs increasingly important. They’re the connecting link between applications, systems, databases, and devices.
And it goes without saying that opening up your services via APIs allow you to reach a far larger audience, open up new channels, and reuse existing assets to rapidly create innovations. The result is the ability to monetize existing resources.

It is no wonder then that having a strategy to deliver new business services through APIs is an essential part of the modern enterprise IT services. And the strategy must be clear, agile, flexible, and cost-effective.

In this post, the following three golden rules are my recommendations for delivering success in this new API economy.

Rule No 1: Ensure you maintain a good infrastructure for existing applications especially, data.

This is really difficult in a complex enterprise where systems may have been around for a long time, but are not well understood, or their purpose may have changed or been partly replaced by something else. Yet however difficult, investment in this is critical for engendering a coherent and successful API strategy.

Rule No 2: Implement API-first approach in developing new applications.

API-first is particularly suited to cloud development. Here we see all the hallmarks of rapid prototyping, services ecosystem, and continuous delivery pipelines. In particular, an API-first approach allows early conversations with customers. It makes it possible to generate user stories and to mock-up APIs and even web or mobile app interfaces, further enhancing and validating your API strategy. This can also be done in parallel with defining the corporate data model.

Rule No 3: Make a sound business case for enterprise-wide adoption.

To investment required to use API in common applications, organizations need buy-in from the wider business. This can be achieved through industrial partnership and by exploring new opportunities for API development and management. When the rest of the business sees the value, the business case is clear. We achieved this buy-in with one client with a practical demonstration of how an API-led approach to delivering business services could deliver pre-defined business outcomes. This helped to take a highly CIO-driven initiative and make it real for other parts of the business. In turn, this led to further transformative projects that significantly improved business performance.

Here’s how we promoted an API economy in the automotive industry.

Our client recognized that to gain market advantage, the company needed to be able to integrate the latest innovations with its existing IT landscape rapidly and consistently. It saw mobile as the first step in the journey but also understood that it needed to expose the information in its back-end services to enable this. The CIO understood that a new-age platform was needed for this, but building one could have been costly and time-consuming.

We resolved this and quickly delivered real business value by adapting our readily available API and hybrid integration platform, Capgemini Enterprise iPaaS. The manufacturer didn’t need the necessary IT skills or to invest the time to deliver the platform, but rather could focus on business value. The company was able to quickly build something tangible (a prototype) that could be promoted internally to highlight how the platform could be used to support continued innovation, deliver a richer customer experience, and transform the business to achieve a sustainable future.

This is the very real outcome of sticking to the golden rules outlined above and ensuring APIs are a key part of your innovation and business strategy in today’s digital landscape. Learn more about Capgemini Enterprise iPaaS.


Ideally, when Matrix Marketers implements API in its applications, we take overall Customer Experience strategy and business goals into the first priority. A key exercise around this is to understand how to segment customers and define the support offering for each tier.

But in many scenarios, this will not be the case. You will have to develop effective APIs for a support perspective and influence decision makers. One way of doing this is to hire a completely new team, or investing in new tools. To build API based applications and to atomize your work, hire Matrix marketers for developing radical web and mobile applications!

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3 Rules to Integrate APIs Effectively


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