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Brandon Gerena On Digital Advertising Blog
Brandon has worn the hat of an Art Director, Account Manager, Web Director, Improv Performer and College Instructor. He currently optimizes websites and designs digital marketing programs with Razorfish (Publicis) in NYC.
2016-03-19 18:53
I've procrastinated long enough! What example am I setting for my clients and colleagues, when my own site lies neglected? So this summer, I will embark upon my own site redesign.I will star… Read More
2016-03-19 18:53
Some sound advice on "listening" from Jeffrey Gitomer which I find worth repeating for my readers, as well as my own reference:1. Listen with the intent to understand. A sermon. A movie. In… Read More
2016-03-19 18:53
Had an out-of-town colleague visiting today, so I sent her a short list of destinations, activities and restaurants. Thought this would be worth sharing:UCB Theatre – some of the best… Read More
2009-09-28 18:48
I've been asked by clients and colleagues alike to share my POV on Adobe's acquisition of Omniture. So why not share it with my readers?First of all, Adobe knows how to do acquisitions bette… Read More
2009-07-08 23:56
Here's the scenario: I read an interesting story online and decide to share it with others. What distribution method should I choose?Well, if it's an article on the NYTimes, I can "recommend… Read More
2009-03-08 02:34
My conversations with clients are usually focused on "plugging the leaks" within their websites. By "leaks," I mean the alarming rate of high visitor abandonment at various points within a w… Read More

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