Feeling drained of creativity? Then Mccann Montevideo has the fragrance for you. Sure, that sounds pretty strange, but the agency has released I Cann Eu de Créativité, a unisex fragrance intended to boost Creativity with its citric fruit notes.
Leándro Gómez, McCann Montevideo's CEO and general creative director explains, "In our research, we determined that creativity is completely...
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