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When High Design Doesn’t Align

Tags: packaging

As trend leaders and enthusiasts, designers have a natural inclination to move with the times, and their ‘of-the-moment’ design aesthetic wants to reflect that. To them, the inverse can feel like “bad design.” This approach in packaged goods is often visually aspirational, and can be an effective way for a brand to spark new consumer love. Yet, it often hinges on the...

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This post first appeared on The Dieline - Branding & Packaging Home, please read the originial post: here

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When High Design Doesn’t Align


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