By: Trish Galvez-Tuel
Have you ever walked down the aisle of a grocery store, looked at all of the packages sitting on the shelf, and think (in the words of Talking Heads), “How did [they] get here?” Well, what you are seeing is the end product of a company’s 1-2 year (or sometimes longer) multi-departmental effort to make its package stand out to get you to buy....
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This post first appeared on The Dieline - Branding & Packaging Home, please read the originial post: here
