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The Dieline Awards 2017: Friends of Friends Wine

TASK: The super premium wine market is dominated with classic ‘old world’ white labels, with little choice for the adventurous consumer looking for a statement buy.

SOLUTION: This insight revealed an opportunity to turn the language on it’s head by hijacking a classic wine label with a host of quirky personalities that surprise...

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Read More Packaging & Articles at TheDieline.com
         

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This post first appeared on The Dieline - Branding & Packaging Home, please read the originial post: here

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The Dieline Awards 2017: Friends of Friends Wine

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