We all have problems.
You have problems. I have problems. My dog has problems.
Your Tribe is no exception.
Are you solving your tribe's problems? Of course you are, right? Your product or service was designed to make your customer's lives easier and better.
Problem-solving is the core of product development, but in a way this mindset can be limiting. If you rely solely on the problem-solving abilities of what your company provides, you miss out on fantastic opportunities to support your tribe and earn their loyalty in other areas.
In other words: why can't your marketing solve problems too?
Tribal Marketing and Problem Solving
The tribal marketing mindset is filled with possibilities when it comes to solving your customer's problems. From creative apps to webinars to the humble blog, you can creatively connect your tribe with the support they need.
But let's back up a step. What are your tribe's problems in the first place? Talk to colleagues working in Support and Sales to find out. Then, keep an eye on your tribe's favorite places to gather to learn more about the problems they don't bring up to your business. Both sources provide plenty of fuel for your problem solving fire.
So you've got the problems: now it's time to provide the solutions. Your blog can be a tremendous asset here. How-to style articles are a great place to start. Leverage your enterprise's expertise to create content with authority. Your tribe will recognize writing that truly solves their problems (as opposed to web content that uses lots of words but doesn't really say a whole lot) and provides actionable advice. If a blog post solves their problems and makes their lives better, they'll even share it with their friends. Win-win.
Branch out into other platforms to proactively solve your tribe's problems as they arise. Keep an eye on Twitter, check out Quora, browse through relevant forums, and mine any other useful channels for problems that you can solve. Then... solve them! In the same channel, give your tribe reliable advice for the problems they bring up, and let them know about other resources you can provide for additional information.
You can provide expert solutions to your tribe's problems, but don't let that keep you from leveraging the wealth of knowledge your tribe has within itself. Your tribe has problems, sure, but they also have answers. Give them a way to help themselves. Create a platform where questions can be asked and answered and advice freely given. Maybe you create a new forum. Maybe you post a question on Twitter and crowd source answers. Maybe you accept guest blog posts from experts among your tribe. Become a facilitator of constructive and useful conversation and your tribe will flock to the space you create.
Your tribe may be unique, but no tribe is free of problems. Leverage your team's expertise to provide answers to your customer's biggest questions to start building an authentic and lasting relationship
What are your tribe's problems, and how are you solving them? Drop us a line or leave us a comment to let us know about it.