We may differ in our opinions as to what makes good art – some focus on the internal logic, on the agreement, on the relevance, or simply on one’s taste. Every artwork safe to say is good art to someone, somewhere – now, all you need to do is find these people who are interested in art for sale.
People are naturally drawn into art, in some ways or another. One may not be the type who passes time in art galleries, art festivals, art museums and other art functions but is all the same an avid art fan. Perhaps they find these avenues too fancy, or maybe they don’t have the time – nonetheless, these people are interested in art for sale just the same.
These are the very people you want to spend a little extra time reaching out to. For an art for sale to actually sell, you have to provide the means for them to find you easily and conveniently without taking too much of their time. They may not know it yet, but they want an art piece perhaps in their home or in their office or for gifts, and it’s up to you to target and grab that tiny window of interest by presenting the options right before their very eyes.
Art for Sale, How to Actually Sell
I’ve said it before and I’ll say it again – almost everyone is almost online all the time! We always turn to the internet if we need something – looking for trip ideas, Google it, looking for recipes, Google it, don’t know how to, Google it! I’m not saying it’s a good idea to Google just about anything, but it does prove the fact that you’ll find a good number of people online – searching or simply browsing. So, that’s where you need to be – art for sale…online!
Online art marketing is quite easy – basically because most are free. For one, there are the Social Media sites – Facebook, Google+, Twitter, Pinterest, Instagram, etc. Keeping an account on one or two (or as many as you want) will help you stay current – and staying current in these fast changing internet world is important. If people don’t see you, they don’t know – if they don’t see you often, they forget. So to keep your presence always seen and felt you have to keep up with these social media sites.
There are also websites whose main function is to help artists sell their Artworks online, like for instance fineartamerica.com. Some of these websites does not even charge you for any cost or membership fees, only a percentage of your sold artworks. This is also a good idea and a good place to start. Just make sure that you study which websites you want to become a member of before actually signing up. Keep in mind as well that since the website is actually intended for artists – you’re basically in a pool full of competitors alike.
Starting a blog is one of the best ways to actually sell an art for sale. Why? With blogging, you keep a constant presence on the web – you can easily update your readers/fans/clients/potential clients as to what you are up to. This keeps the connection. The deal does not end when you make the sale; you develop relationships that open the door for opportunities of future sales.
Art for Sale Through Blogging
Blogging may sound daunting at first, but speaking from experience, with the right blogging platform it can be the best move you can ever make to market your artworks online. More on that on my future posts, for now, trust that through blogging you can effectively target your market and sell any art for sale.
Connect with me at about.me/lisabnetwork
Lisa Burnham is an artist-ecoactivist-entrepreneur mom to two wonderful kids and wife to a surfer! She teaches art for 25 years to children of all ages, has an art education and speaks Spanish, pretty well, too! This mom loves traveling, gardening and anything green! She lives in San Francisco, California just a block away from the ocean. And she has a pitbull named Irie.