2022-05-18 14:08
We coordinated with Beyond Yourself’s design team on their newest flavor line, Grape White North. This included finishes and embellishments that elevated their already unique… Read More
Blog Directory > Design Blogs > Visual Design Blogs > Label tips, label news, label design & marketing advice visual-design Blog >
Label Tips, Label News, Label Design & Marketing Advice Blog
advancedlabelsnw.com
Custom label products, common branding & packaging challenges and solutions
2022-04-19 14:00
Cannabis and CBD brand owners have their work cut out for them when it comes to packaging and labeling products Read More
2022-03-16 12:15
Shampoo and conditioner labels must reflect customers’ desire for health and elegance.
But performance matters as much as the message. Labels must be durable enough to st… Read More
2021-12-06 16:20
It’s not earth-shattering news, it’s not rocket science, it’s hardly a tough sell: Fighting SKU proliferation helps your business run better. Inconsistently organi… Read More
2021-11-01 13:37
Branding will always influence the experience of sipping a glass of wine. The label, and the way it looks, simply can’t be separated from the wine, and the way it tastes Read More
2021-10-04 13:00
2021-09-13 13:00
Consumers are starting to invest in fewer, nicer things. They’re no longer accumulating just to accumulate, but seeking out products that feel authentic, unique and desig… Read More
2021-08-02 13:00
There isn’t a clear-cut answer to this question. In fact, “versus” is the wrong word to use when comparing digital and flexographic label printing; neither technol… Read More
2021-07-12 13:00
Digital printing presses have disrupted the traditional label production paradigm. With conventional flexographic presses, you hand your artwork variations off to your printer &mdas… Read More
2021-06-07 13:00
Labels aren’t purely a cost. They’re also an investment in your brand, and deeply affect how consumers perceive your products.
To many consumers, your label is an exten… Read More
2021-05-05 12:00
When your brand has labels that aren’t sticking correctly, securely or long enough…
Wait, we’ll stop you right there. Label adhesives not performing? That’… Read More
2021-04-07 12:00
Brand managers rely on labels to perform dependably and consistently: Household cleaner labels with adhesives to withstand the harshest handling, luxury wine labels to hold up in fl… Read More
2021-03-03 13:00
Every label converter will boast of their commitment to quality control — such innocuous phrasing is simple to toss into procurement conversations, slip into a company sl… Read More
2021-02-03 13:00
When you strip away all the glitz and glam of product labeling — Consumer trends! Branding! Embellishments! — you uncover one unifying requirement every brand… Read More
2021-01-06 13:00
Walk down any aisle in any store, and hundreds of labels will stare back, vying for your attention. Across product categories, the competition for consumer attention is stiff.
This… Read More
2020-12-08 14:59
No brand wants their product packaging to blend in on the shelf, allowing their competition to steal the spotlight of consumer attention.
But to stand out, you have to do something… Read More
2020-10-02 18:56
The fast-growing CBD market — projected to reach an astonishing $20 billion in the U.S. by 2024 — poses an exciting growth outlook for business owners.
However, sp… Read More
2020-09-21 16:31
Having a great product is important, but it’s only half of the equation. You only have 2-7 seconds to make a first impression, so it’s vitally important that your pack… Read More
2020-07-15 13:30
Digital label printing is a huge opportunity for your brand and, to take it a step further, your entire company. And now is the time to seriously consider how you could leverage i… Read More
2020-06-24 13:26
The cannabis industry has exploded in recent years and, like any new industry, is experiencing growing pains along the way. The initial excitement of legalization led to… Read More
2020-02-18 18:17
When designing their product packaging, brands need to weigh two competing imperatives:
Keep packaging costs down to maximize profit
Differentiate their product to increase sales… Read More
2019-11-01 14:00
Each year, the Alcohol and Tobacco Tax and Trade Bureau (TTB) purchases hundreds of bottles of distilled spirits. The bottles, which are chosen at random, are then evaluated for… Read More
2019-10-17 14:00
Winter weather impacts both our personal and professional lives — frozen water pipes, school closures, icy streets. And if you live in an area where freezing temperatures a… Read More
2019-09-16 14:00
You’ve poured your heart and soul into crafting the perfect wine or spirit, and now it’s time to choose the perfect bottle and label to match. You’ve probabl… Read More
2019-06-20 12:30
This previously published article was updated on June 20, 2019.
Tube labels come with a variety of application and performance challenges, beyond those of “regul… Read More
2019-06-19 19:03
Pressure-sensitive adhesives are far from one-size-fits-all. Some adhesives are engineered to have good holding power at arctic temperatures. Some stick permanently, and some can be… Read More
2019-06-19 12:30
This previously published article was updated on June 19, 2019.
Pressure-sensitive adhesives are the unsung hero of your product label. The right adhesive makes sure your label… Read More
2018-10-18 15:35
With many other topics occupying the daily news feed, the ongoing controversy and division surrounding genetically modified organisms (GMOs) in U.S. food has faded into the backgrou… Read More
2018-10-02 18:11
Variable data printing (VDP) and variable image printing (VIP) have been around for years, since the dawn of digital label printing. And yet many brand owners are still unaware of t… Read More
2018-05-16 16:31
BOPP is an acronym for Biaxially-Oriented (BO) Polypropylene (PP), a favorite for personal care products, as well as bath & body and food & beverage brands. And it… Read More
2018-02-15 16:20
Label packaging seems deceptively simple when you think about the end goal. It's just a sticker, right? But considering all aspects of the label's form and function within the broad… Read More
2017-11-28 20:21
When ordering your labels, particularly for new label orders, there can be some apprehension about how the final printed labels will come out. Complex label designs with multi… Read More
2017-10-09 14:59
Have you received your free Simply Textured™ samples yet? We are excited about this exclusive label solution and encourage everyone to see and feel all 8 textures available on… Read More
2017-09-01 16:00
As the dog days of summer come to an end it may be hard to believe that a certain well-know coffee chain will soon be handing out warm, custom-crafted beverages in an iconic red cup. If yo… Read More
2017-08-15 18:48
Hand applying labels is the way most companies start out, selling small quantities at a farmer's market, or fulfilling individual online orders for example.
Hand applying labels is tediou… Read More
2017-07-17 15:47
Regulations make for dry reading, so you might want to have a cup of coffee before tackling this topic. 9 primary requirements for wine labels are covered here, with a reading time of abou… Read More
2017-06-19 16:00
Art and design are subjective, apart from commonly accepted best practices, there are infinite possibilities for label designs. To double down on clichés, beauty is always in the ey… Read More
2017-05-26 19:10
One of the most important aspects of label packaging and brand integrity is color consistency. The way your colors appear across all your labels, advertising, and marketing materials is cr… Read More
2017-05-10 17:33
More Labels for Less
With the deep discounts available when ordering a large quantity of labels, some brand owners may be tempted to buy more labels then they need. When the cost per thou… Read More
2017-04-21 18:16
We're here to help
One of the recurring themes of our blog posts is helping educate our clients and potential clients on label ordering and printing. From figuring out which size label yo… Read More
2017-03-23 18:40
SeaFire Gourmet founder Dave Ridderbusch's passion is hand-crafted specialty foods made with only the freshest ingredients. The earliest memory of his life-long passion for hot s… Read More
2017-02-23 20:30
Embossing adds an eye-catching dimension to your labels, and often includes a nice tactile aspect as well. Having an interesting and eye-catching label is great. Getting a consumer to pick… Read More
2017-01-31 16:00
With nearly 9,000 wineries in the U.S., the market saturation of affordable entry level wines is higher than ever. Established wineries have found more fertile ground in the mid-to… Read More
2017-01-23 20:08
As we announced in early December, Advanced Labels NW has joined the Resource Label Group family of companies.
As a Resource Label Group company, our national leadership and sc… Read More
2017-01-09 14:35
It is highly unlikely 2017 be a rollercoaster year of radical changes up and down the retail shelf. Brand owners will continue to tell their unique story while seeking real connect… Read More
2016-12-09 23:00
To all of our friends and partners in business,Advanced Labels NW would like to thank you for your continued support this past year. 2016 has been an incredible and exciting year for… Read More
2016-12-08 13:30
To our Valued Clients and Friends,
It’s official! We are very excited and proud to announce the recent sale of our company to Resource Label Group, LLC. We now have access to manufa… Read More
2016-11-23 22:00
We are all looking forward to Thanksgiving Day tomorrow. Each of us at Advanced Labels NW have our own blessings to be thankful for, and our own plans to spend the day relaxing and enjoying… Read More
2016-11-22 13:06
We recently announced the installation of our HP8000, the world's best digital label press. Digital labels are certainly nothing new, but with the release of the HP Indigo 8000 D… Read More
2016-10-18 14:27
2016 is a landmark year of technological investment in the 26-year award winning history of Advanced Labels NW. With all the major pieces now in place, we would like to share… Read More
2016-09-19 14:51
(L to R: Steve Powers, HP, Haim Levit, HP, Kevin Davis, president, Advanced Labels NW, Zak Callahan, HP)
Lynnwood, Washington-based Advanced Labels NW, a converter producing high-quality… Read More
2016-09-13 18:54
The Creative Chiropractor
Before becoming a full-time winemaker in June of this year, David Morris spent three decades as a chiropractor, straddling winemaking and run… Read More
2016-08-18 16:00
It's been a few years since we featured Mark McNeilly's renowned Mark Ryan Winery, and Seattle Magazine's 2011 Winemaker of the Year hasn't slowed down at all Read More
2016-08-03 19:40
Most of us understand the difference between affordable and cheap. Diligent bargain hunting is a learned skill, and there are certainly benefits to finding products and services with compa… Read More
2016-07-21 16:00
Ruined labels and jammed applicators are frustrating, especially when the problem is difficult to identify. Is it a problem with the label construction? The container being labeled… Read More
2016-06-29 19:57
We've covered the issues of cold weather labeling, as well as common label application problems faced year round. With summer officially here it's time to talk about hot days and… Read More
2016-06-09 19:00
Atwood Ales is a family owned and operated brewery located in Blaine, Washington not too far from the U.S./Canada border. Josh Smith and his wife, son, father and mother all play… Read More
2016-05-04 17:06
A Tale of Two Companies: Temple Distilling Co & Fresh Bread Design
AJ and Jamie Temple of Temple Distilling make incredible, award winning gin. They are passionate about raising… Read More
2016-04-12 19:49
One of the most overlooked testing procedures for wine, spirits and beverage bottle labels is the rub and scuff test. It's a simple test, but when utilized properly it ca… Read More
2016-04-06 16:43
With over 460 different and largely unregulated eco-friendly label marks in use worldwide, it's fairly impossible to understand them all. Earth911 has a comprehensive breakdown of the majo… Read More
2016-03-23 15:42
We rolled out our rotary screen printing capabilities back in January, adding even more value to our comprehensive list of label printing solutions. With rotary screen printing you can… Read More
2016-03-22 19:00
One of the most overlooked testing procedures for wine, spirits and beverage bottle labels is the rub and scuff test. It's a simple test, but when utilized properly it ca… Read More
2016-02-23 20:00
You don't need a clear container, such as a glass bottle, to take advantage of clear labels. You can achieve the "no-label look" even if your containers are colored. Dark and clear glass… Read More
2016-02-11 20:00
The idea for Hardball Cider hit founder and CEO Geoffrey Deen out of the blue while on a business trip a few years ago. He had always wanted to work for himself and find a way to incorporate… Read More
2016-02-02 14:00
Adding foil is an effective way to enhance the quality of your labeled products. Depending on your needs, we may use cold foil, or hot foil, and at times no foil at all… Read More
2016-01-25 16:25
Most labels are produced with some type of protection in the form of varnish or lamination. But varnish treatments can also be used as another element of your label design, adding spe… Read More
2016-01-16 00:00
From private brain EEG facilities hidden in a Canadian forest to remote monasteries in Tibet, from Silicon Valley to the Andes, Dave Asprey used hacking techniques and tried everything on… Read More
2015-12-16 20:00
Next year will mark the 44th anniversary of Wisconsin's second largest winery, Three Lakes Winery, founded on the original cranberry wine by the late John McCain and his wife Maureen in 19… Read More
2015-12-08 23:30
From small business to large corporations, updating your company brand is a big project. Whether you've actively controlled your brand message or it has developed organically – virta… Read More
2015-10-13 19:00
This featured label is a show stopper. We see thousands of attractive and professional label designs each year, so labels that create a buzz around our production facility tend to be… Read More
2015-09-16 18:18
We frequently discuss marketing and graphic design for labels, both key components of branding. Every business has a brand, whether they actively cultivate it or not, and taking control of… Read More
2015-08-10 19:55
Navigating the extensive guidelines for wine labels enforced by the Alcohol and Tobacco Tax and Trade Bureau (TTB) is no small feat. When you are finally ready to submit your wine l… Read More
2015-07-29 22:00
Your labels are the only advertisement for your products that 100% of your customers will see. When they make a purchase, it is your labeled product they hold in their hand. It's the… Read More
2015-06-19 19:00
Like any packaging project, label orders have a lot of moving parts. It can be easy to get overwhelmed, and you might be tempted to let the experts make the tough decisions for you.
While… Read More
2015-06-04 21:32
Hard cider has become increasingly popular over the last few years, and we're proud to include Liberty Ciderworks as our first-ever cider label feature.
The duo behind Liberty's award-win… Read More
Subscribe to Label Tips, Label News, Label Design & Marketing Advice
Get updates delivered right to your inbox!