Festival season is just around the corner, and we cannot wait! We have been working together with Coachella for many years, and can't wait to see what's in store for us this year. Coachella is a large music and arts festival that is extremely popular in Southern California. They not only have musical performances from huge, top of the line artists, but they also feature a whole bunch of artwork on the campgrounds of Coachella. One of the artists that will feature his artwork at Coachella is Phillip K. Smith III. Most of Philip's work portrays the ideas of modernist design by channeling different geometric shapes that interact with the natural state of life. His work is super dope, and it definitely fits in perfectly with the Coachella vibes!
Coachella is a huge event, and it takes months of preparation to put it together. We get the awesome opportunity to help them out with this process. Coachella consist of 3 different weekends, and they give the people attending an opportunity to embody the full Coachella experience by camping out on Coachella's very own campgrounds. Our warehouse was busy this weekend creating coroplast Street Signs for the the campgrounds. These came out super cool because they look identical to real street signs, but definitely a cheaper alternative. Signage for large festivals like Coachella are crucial because it keeps the people organized. You wouldn't want thousands of lost people, on a crazy weekend.