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Rethinking Image, Identity & Design | Blog


sebastianguerrini.com
rethinking is sebastian guerrini�s space for the exploration of image, identity and design issues
2014-10-25 23:42
This is the brand I created for Cross Boundary Solutions Ltd., a management consulting firm based in Dorset, UK. This is a company specializing in organizational transformations, in structur… Read More
2014-10-24 13:59
Images have no power, we give power to images because we need them as a means of communication. A medium that informs about physical realities, as well as representing the social and politic… Read More
2014-01-28 15:19
The attorney’s firm Silva e Sousa is one of the largest in the Iberian Peninsula. Based in Porto, Lisbon, Madrid and Barcelona, operates over the legal systems of Portugal and Spain. T… Read More
2014-01-19 15:28
The image of a brand (Branding), is based on a set of features that seek to awaken a certain mental image within the audience of a company, organization or institution in particular. Visuall… Read More
2006-06-07 11:16
An international brands designer is a character who makes an intervention on the image of companies or organizations by constructing public symbols, according to an announced communication s… Read More
2006-06-07 11:16
  This is the Visual Identity System created to identify the business incubator of the Catholic University of Chile, composed by three brands. The present work is part of a systematic g… Read More
2006-06-07 11:16
The Anthropologic Designer By Sebastian Guerrini (This article was published in Branding Magazine, July 2013. New York)   “I have worked in 26 countries and have come to the concl… Read More
2006-06-07 11:16
An international designer of brands, is a character who makes an intervention on the image of companies or organizations by constructing public symbols, according to an announced communicati… Read More
2006-06-07 11:16
The main issue for designing a brand, is to find where the focal point of the whole image strategy is. For doing so, you then need a map. The purpose of having this map is not due to a carto… Read More

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