2016-09-11 00:46
Biltwell sells motorcycling accessories and does a great job of keeping their fans engaged and passionate about their brand using their Facebook fan page. One way they do this is by sh… Read More
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Inspiration| Creativity| Respect| Integrity
2016-09-11 00:45
With this campaign, TD Ameritrade was able to capitalize on the 2014 Winter Olympics hype by comparing the accumulation of small investments over time to the practice and preparation that at… Read More
2016-09-11 00:45
GE launched a campaign hosting a #6SecondScienceFair on Vine and Tumblr where they re-vined posts from people using this tag to encourage interest in science, increase engagement, and b… Read More
2016-09-09 18:16
BRAND:VWCATEGORY:AutomotiveREGION:NorwayDATE:January - March 2016AGENCY:MediaComMEDIA CHANNEL:Branded Content,OnlineInsight The market for large family cars is very competitive, and th… Read More
2016-09-09 17:53
This week saw the roll-out of Unilever's latest film in its wider 'Bright Future' sustainability campaign, which highlights the 'social good' that its brands – including Dove, Persil a… Read More
2016-09-09 17:41
BRAND:VodafoneCATEGORY:Telecoms/MobileREGION:RomaniaDATE:October 2014 - January 2015AGENCIES:McCann EricksonUMMEDIA CHANNEL:Mobile,Online,Out-of-Home,Radio,TVInsight Vodafone is one of… Read More
2016-09-09 17:13
BRAND:Active WheelBRAND OWNER:Hindustan UnileverCATEGORIES:FMCGHousehold GoodsREGION:India DATE:June 2015 - February 2016AGENCY:PHDMEDIA CHANNEL:Mobile,Retail/POSInsightIn rural India… Read More
2016-09-09 17:04
BRAND:KnorrBRAND OWNER:UnileverCATEGORY:FoodREGION:Argentina AustraliaBrazil CanadaFranceGermany Mexico The Netherlands Philippines South Africa United Ki… Read More
2016-09-09 16:43
BRAND: AlwaysBRAND OWNER: Procter & GambleREGION:Europe, North AmericaDATE: March - April 2016AGENCY: StarcomMEDIA CHANNEL: OnlineInsight At puberty, g… Read More
2016-09-08 09:01
iPhone 7 is:More storage, Water-resistant And doesn’t have a headphone jack.And yes, two new colors were introduced black matte finish and an jet black&n&hell…Read More
2016-08-26 14:19
I'm a marketer not in the entertainment business .. i dont sell art .. im not here to impress people and get a "WOW" effect! Grow up Mr. or Ms. Kخreative ( Kخhara + Creativ… Read More
2015-12-10 05:42
A traditional measure of employee brand engagement is a net promoter score taken from a quantitative survey where you ask employees how likely they would be to recommend the brand to others… Read More
2015-05-08 12:09
The islamic religious authorities have found the radical solution to prevent people from urinating in publicplaces ...they write messages in Arab languge which is the language of the Quran t… Read More
2015-04-15 17:17
2015-03-17 09:57
2015-02-21 11:19
Do you know why Sweden is ranked as one of the best countries in the world? Like a Swede is the story of how a collaboration between the employers' and employees' organisations can affe… Read More
2015-02-20 14:47
What is branding? You could spent a thousand years reading a million books on the subject. Or you could watch the two-minute video below, which tries to capture its fundamental essence&mdash&hell…Read More
2015-02-02 19:22
2014-12-18 03:27
InsightThe soft drinks market is fiercely competitive in Thailand. Coke was a stagnant number two at 24%, well behind Pepsi which was at 40%. In addition, a newcomer “Big C… Read More
2014-09-30 17:59
TNT Express is a division of TNT. The TNT Express company was formed when the TNT Group separated in 2011, creating two separate companies Post NL and TNT Express.TNT Express kept the TNT na… Read More
2014-09-13 02:54
InsightIn 2013, Rexona launched its new brand philosophy – Do: More – which was a call to action for people to do more of what they love, to do the activities that make them feel… Read More
2014-09-13 02:50
InsightThere’s no such thing as bad publicity. Or is there?With a following of over 2.1 million Super Fans, KFC Arabia is the region’s largest quick service restaurant brand on s… Read More
2014-09-13 02:08
InsightGILLETTE’S PROBLEM: WHEN WOMEN ARE SHIVERING, THEY’RE NOT SHAVING!Sweden gets very cold in winter. For five months of the year, sub-zero temperatures engulf the region, a… Read More
2014-09-13 01:46
InsightDespite 30 years of major sponsorships, McDonald’s is still not perceived to be an entirely ‘appropriate’ sponsor of the FIFA World Cup. The brand had to find a pos… Read More
2014-09-02 14:36
2014-09-02 13:22
2014-08-29 23:09
InsightAhhh-choo…nose blocked…eyes running….head like cotton wool? A cold can stop us in our tracks and Otrivine had a compelling claim to soothe sufferers - it unblocks… Read More
2014-08-29 23:05
InsightFor Intel, its 18 to 34-year old target audience comprises of major technology consumers. However Intel is an enabling ingredient - it’s the unseen bit inside - and so doesn&rsq&hell…Read More
2014-08-29 22:57
InsightBeer and football- a perfect combination to reach a male audience. Hence why Heineken is the global sponsor of the UEFA Champions League (UCL), the most prestigious club platform for… Read More
2014-08-29 22:53
InsightGetting men to visit a doctor is difficult in the best of circumstances. Trying to encourage a visit to discuss to Erectile Dysfunction (ED) and Benign Prostatic Hyperplasia (BPH enla… Read More
2014-08-29 22:46
InsightSBAB has been a state owned mortgage loan company since 1985, and is now on a journey to becoming a “real” bank, with all the bank services offered by the commercial banks… Read More
2014-08-29 22:27
InsightTurning the negative into a positive. Every day seems to bring us new information about what is good for us, what we should eat, how we should look, new extreme diets and new forms of… Read More
2014-08-29 22:24
InsightWidespread use of centralised web traffic hubs in the Nordic region has traditionally limited the value of advertising geotargeting technologies in the area. Leading ad serving techno… Read More
2014-08-29 22:18
InsightEstablished candy and confectionary brands have a stranglehold on the Swedish market and new brands, even from traditional candy makers, have a tough time entering the market. Ahlgren… Read More
2014-08-29 21:56
IdeaToday, there are millions of children around the world that don’t having their basic needs met, thousands of them in South Africa. Through no fault of their own, children are hungr… Read More
2006-06-07 11:16
Personal branding describes the process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value pro… Read More
2006-06-07 11:16
Content today is very much a social experience for users of mobile devices. Everyone is looking for new and more interesting ways to discover, create, engage with and share content. It&rsquo&hell…Read More
2006-06-07 11:16
OVER 160 MILLION VIEWS.Director : John X. Careyjohnxcarey.comTIME Magazine named Dove: “Real Beauty” the best commercial of 2013 | business.time.com/2013/12/04/business/"Dov… Read More
2006-06-07 11:16
Mainstream media is widely censored and controlled by the governments in the Gulf region. As a result, TV programming tends to be regressive and safe. So, for the 28 million Gulf national yo… Read More
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