Have you been asked to add a user to Google Analytics and not sure how to do it?
People who may request access to your Google Analytics could be SEO experts, Website Developers, Marketing Team, Internal employees, IT team.
It’s important to note that at the current time, it’s best to provide access to both your Universal Analytics and Google Analytics 4 (if that has been set up). That way they have access to historical data and the new GA4 account.
Here is a step by step guide on how to add a user to Google Analytics: