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Forgotten, But Beloved Dead Snowmobile Brands

Remember the great blizzards of 1966, 1993, and all those other Nor’easters? They made for the need for Snowmobiles. Lots. But over the years, fuel prices, competition, and warm winters have put many snowmobile brands off the market.

Some brands, like Arctic Cat, returned. The Arctic Cat company was once popular, went bankrupt in 1980, and came back in 1982 to manufacture 1984 models and lived on. It has eight lives left. However, other brands have disappeared. Here are some of them:

Ariens – These were big orange snowmobiles made the by famous lawn and snow equipment company. It did not make the cut in 1973, dealing with a lawsuit and lack of snow.

John Deere –  Another lawn and snow equipment brand let loose; this Deere division sold to competitor Polaris Industries in 1982 with fans still waiting for 1985 John Deere Wildfire IFS snowmobiles. John Deere engines were found on many Polaris models lasting into the mid-decade 2000s.

Rupp – This once popular brand quickly died out thanks to mismanagement and debt and lack of snow. The Chrysler division Dodge in a manner sort of revitalized Rupp product names, using names such as Nitro, Magnum, SS, etc.

Scorpion – One of first brands, and beloved by fans. Bought out by then Arctic Enterprises (the Arctic Cat Inc predecessor) but got Scorpion got stinged because of Arctic Enterprises’ bankruptcy and it ceased operations. Scorpion had a very brief comeback in 2000 and failed again, due to costs.

Raidar/Manta – Indy car style snowmobiles often made a come back in 1970s and 1980s but the company was sold and ceased for good.

Moto-Ski – A division of Bombardier Corporation, maker of Ski-doo (now BRP); the orange version of the Ski-doo brand. Ironically, Ski-doo now sports some orange hue! Shades of Moto-Ski?

Mercury Snowmobiles – A division of Mercury Marine; best in racing and popular in the 1970s.  Mercury is now frozen up and focused on marine products, instead.

Blaze – A customized snowmobile brand that pioneered forward platform and narrow snowmobiles since 1995; it has since closed up shop.

Massey Ferguson – Like Deere and Ariens, the farm equipment company once made snowmobiles, as well.

Sears Snowmobiles – The iconic retailer experimented in selling motorized recreational products in stores and catalogs. As competition increased, and other factors interfered, Sears decided to downsize.

JCPenney Snowmobiles – Another national retailer, like Sears, sold its own brand of private label snowmobile.

Chaparral Snowmobiles – A beautiful brand that flew away and decided to stick with marine products.

Kawasaki Snowmobiles – This Japanese brand also once made snowmobiles, but miscommunication with top brass cut the products without a word.

Sno-Jet – These were beautiful blue sleds, but they jetted when Kawasaki bought out a good brand.

Fox-Trac – This brand was so popular that even Elvis Presley owned one until his death.  It is now a snowmobile supplier, making shocks and parts.

There were so many brands but not popular. Some lasted just about one week! Many other brands were Boa-Ski, Auto-Ski, Norway, Sno-Prince, Evinrude Snowmobiles, division of OMC, Johnson Snowmobiles, division of OMC, Ski-Daddle, Harley-Davidson, AMF, Skiroule, Wheel-Horse, Agro, Alouette, Sno-Pony, Bolens, Viking, and many more.

About the Author: Mark Falso is expert in several fields including snowmobiles, diners-drive-ins-fast food restaurants, shopping malls, and Recreational Vehicles.  Mark first rode on snowmobiles in 1969.   He is also a Freelance Designer, Artist, and CAD Drafter who was responsible for a snowmobile design in 1990s and a recreational vehicle project with a major RV company.  Mark resides in Syracuse, New York.

This post first appeared on Branding News And Strategy For Historic Legacy Bra, please read the originial post: here

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Forgotten, But Beloved Dead Snowmobile Brands


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