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D&AD: Two Yellow & 11 Wood Pencils for South Africa

by MarkLives (@marklives)

South Africa’s Pencils for 2016

Pencil level

Title

Agency

Client

Jury

Category

Yellow KFC Man Meals Ogilvy & Mather Johannesburg KFC Radio Advertising Radio Advertising Campaigns
Yellow Sexy Times TBWA/Hunt/Lascaris Johannesburg Tiger Brands Radio Advertising Radio Advertising Campaigns
Wood Cookies Publicis Machine Cape Town Play-Doh Outdoor Advertising Poster Advertising/Free Format
Wood Lucozade Energy Drink Ogilvy & Mather Johannesburg Lucozade Radio Advertising Radio Advertising Campaigns
Wood Lucozade Energy Drink – Lacing Up Your High Tops Ogilvy & Mather Johannesburg Lucozade Radio Advertising Radio Advertising over 30 seconds
Wood Lucozade Energy Drink – Night Before The Project Ogilvy & Mather Johannesburg Lucozade Radio Advertising Radio Advertising over 30 seconds
Wood Lucozade Energy Drink – Team Building Weekend Ogilvy & Mather Johannesburg Lucozade Radio Advertising Radio Advertising over 30 seconds
Wood Nando’s Global Packaging Famous Copy Nando’s Group Writing for Design Writng for Packaging Design
Wood Nando’s Peri Book MullenLowe South Africa Nando’s Direct Direct Mail
Wood Night Tour Shadows Y&R Cape Town Johannesburg Zoo Graphic Design Posters (Graphic Design)
Wood Travel before it’s not fun anymore TBWA\Hunt\Lascaris Flight Centre Radio Advertising Radio Advertising Campaigns
Wood Travel before it’s not fun anymore TBWA\Hunt\Lascaris Flight Centre Writing for Advertising Writing for Radio Advertising
Wood Tuluver Utopia BirdLife South Africa Creativity for Good (White Pencil) Advertising & Marketing Communications – Not for Profit

  • Black Pencil: 2
  • White Pencil: 3
  • Yellow Pencil: 61
  • Graphite Pencil: 149
  • Wood Pencil: 532

Black Pencil-awarded work

  • ‘The World Addressed’ by what3words (Creativity for Good) — UK
  • ‘mt expo 2015’ by iyamadesign  for Kamoi Kakoshi (Spatial Design) — Japan

White Pencil-awarded work

  • ‘Security Moms’ by Ogilvy Brasil for Sport Clube do Recife — Brazil
  • ‘Fairphone 2’ by seymourpowell for Fairphone — UK
  • ‘Clever Buoy’ by M&C Saatchi for Optus — Australia

Most-awarded advertising agency

  1. Y&R New Zealand
  2. = Droga5 and AMVBBDO
  3. Grey London

Most-awarded design agency

  1. what3words
  2. seymourpowell
  3. = johnson banks and The Partners

Most-awarded production company

  1. DIVISION
  2. The Mill
  3. 4Creative

Most-awarded client

  1. Burger King
  2. Sky
  3. Volvo

This year, the President’s Award went to Steve Henry, co-founder of Decoded and one of the founders and creative partner of the world-renowned Advertising agency HHCL.

Results by country

The UK topped the rankings again with a total of 217 Pencils, including 14 Yellow Pencils, one White Pencil and one Black Pencil. The US followed in second place, with 143 Pencils overall, of which 12 were Yellow; France came in third place, winning six Yellow Pencils and 48 Pencils in total. Japan led the way in Asia, with one Black Pencil and four Yellow Pencils amongst its haul of 42 Pencils overall, whilst Brazil topped the table for Latin America, with a total of 30 Pencils, including one White Pencil. New Zealand, which came in joint-fifth position with Brazil (with 30 Pencils), claimed the third highest number of Yellow Pencils by country, with 11.

See also:

  • D&AD: South Africa ranked joint 12th with 13 Pencils
  • D&AD judging day 2, another Pencil for South Africa
  • First set of D&AD results out, SA dominates Radio

  • Wood Pencil (formerly In Book): Equivalent to a bronze award. The best in advertising and design from the year, worthy of a place in the D&AD Annual.
  • Graphite Pencil (formerly Nomination): Equivalent to a silver award. Standout work, beautifully executed with an original and inspiring idea at its core.
  • Yellow Pencil: The iconic D&AD Yellow Pencil, awarded only to the most0outstanding work that achieves true creative excellence.
  • White Pencil: Awarded to Yellow Pencil-worthy work that demonstrates the power to affect real and positive change in the world through creative thinking.
  • Black Pencil: The ultimate creative accolade, reserved for work that is ground- breaking in its field. Only a handful of Black Pencils are awarded each year, if any.

— MarkLives’ round-up of top ad and media industry news and opinion in your mailbox every Monday and Thursday. Sign up here!



This post first appeared on Marklives.com, please read the originial post: here

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