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MarkLives Agency Revenue Rankings 2018

by MarkLives (@marklives) We’ve updated our 2014 agency revenue rankings to help assist marketers gain a comprehensive overview of the relative scale of agencies in the South African communications landscape.

South African currency currency notes courtesy of Pixabay

Image courtesy of Pixabay

Revenue bands and staff count are not reliable indicators of the health of a business but they do offer important context in terms of the scale of new business an agency can take on and their relative positioning in the industry (in the categories small, medium and large). Agencies listed in the ranking are included based upon publicly available revenue bands for 2017/2018. The information was sourced directly from agencies and holding companies, through a survey run via, and from publicly available information, including the business and trade press, such as AdFocus, and our directory service

Note: Billings is the amount of client money that flows through an agency — what you can touch but you can’t keep = billings. Revenue is the money agencies get to keep, and this is the number MarkLives is working on.

2018 ranking (largest to smallest)




Staff count


Incubeta Group (Global) Independent 300 + Management
Ogilvy South Africa WPP 850 Management
Publicis Groupe Africa Publicis Groupe 1500+ Publicis Groupe




Creative Counsel Publicis Groupe 710 Publicis Groupe
Wunderman SA WPP 400 + Management


Joe Public United* Independent 300 Management
JWT WPP 200 Management


99c Independent 314 Management
FCB Africa IPG 284 Management
King James Group Independent 309 Management
VML South Africa WPP 300 Management




Liquorice Publicis Groupe 151 Publicis Groupe
M&C Saatchi Abel M&C Saatchi Group 165 Management
Mortimer Harvey Independent 85 FM AdFocus (2017)
TBWA\Hunt Lascaris Omnicom 135 Management


McCann Johannesburg IPG 76 Management


Grey Africa WPP 85 Management
Hellocomputer IPG 137 IPG


Clockwork Media Independent 70 Management
FoxP2 Dentsu Aegis Network 65 Management
Leo Burnett Publicis Groupe 102 Publicis Groupe
Riverbed Independent 35 Management
Saatchi & Saatchi Publicis Groupe 62 Publicis Groupe


1886 IPG 44 IPG
Arc Publicis Groupe 50 Pubicis Groupe
Avatar Johannesburg Independent 60 Management
Boomtown Independent 45 Management
Carat Dentsu Aegis Network 66 Dentsu Aegis Network
DDB South Africa Omnicom 50 Management
Demographica Independent 50 Management
Grid Worldwide Omnicom 51 Management
John Brown Dentsu Aegis Network 60 Management
Publicis Machine Publicis Groupe 100 Pubicis Groupe
Vizeum Dentsu Aegis Network 43 Dentsu Aegis Network


ColourWorks Independent 25 #AgencyFocus
Havas South Africa Havas 73 Management
HDI Youth Omnicom 40 #AgencyFocus
Edelman Independent 40+ FM AdFocus
Promise Independent 72 Management
Tradeway Independent 50 Management


Collective ID Independent 33 #AgencyFocus
Conversation Lab Independent 70 Management
Creative Spark M&C Saatchi Group 46 Management
FCB Cape Town IPG 38 IPG
Fort Independent 35 #AgencyFocus
MSL Johannesburg Publicis Groupe 50 Publicis Groupe
OFYT Independent 50 Management
Switch Group Independent 40 Management
The Odd Number Independent 20 Management


Hoorah Independent 16 #AgencyFocus
The Jupiter Drawing Room CT Independent 20 Management
Levergy M&C Saatchi Group 40 M&C Saatchi Group
MullenLowe SA IPG 53 Management
Minanawe Publicis Groupe 24 Publicis Groupe
National Positions Independent 17 Management
Rogerwilco Independent 45 Management


Avatar Cape Town M&N Holdings 25 #AgencyFocus
Dalmation M&C Saatchi Group 26 M&C Saatchi Group
M&C Saatchi Africa M&C Saatchi Group 14 M&C Saatchi Group
M&C Saatchi Connect M&C Saatchi Group 6 M&C Saatchi Group
Platinumseed Independent 20 #AgencyFocus
Xfacta Independent 20 #AgencyFocus

The information provided by agencies is impossible to audit and MarkLives accepts such information in good faith.

Left out? Add your information for inclusion.

Updated at 1.03pm on 29 August 2018.

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MarkLives Agency Revenue Rankings 2018


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