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All the Pendoring 2017 finalists revealed!

by MarkLives (@marklives) 27 South African advertising agencies produced 98 finalists for the 2017 Pendoring Awards. Leading the pack is Joe Public with 13 finalists, followed by Red September and The Odd Number, each boasting 8 finalists, and Mortimer Harvey with 7 finalists.

Tertiary institutions racked up 25 finalists, with Northwest University leading with 8 finalists, followed by Stellenbosch Academy of Design and Photography, Vega School of Brand Leadership (Johannesburg and Pretoria) and AAA School of Advertising (Johannesburg and Cape Town), each producing 4 finalists.

As in the past, the category Radio Communication produced a bumper crop of 102 entries. Television, Cinema and Video Communication saw significant growth, posting 86 entries, followed by Print Media with 33 entries. This year, tertiary institutions contributed 79 entries in the various student categories.

Tickets for the gala event at Vodacom World, Midrand on Friday, 27 October 2017, are now available from Corrie le Roux at [email protected] or +27 (0)11 880 5202.

Pendoring finalists

Television/Cinema Commercials with a production budget exceeding R1m

Title:
Agency:
Advertiser:
Language:

Afkophoender
Joe Public
iWyze
Afrikaans

Die Reis
Mortimer Harvey
RCL Foods
Afrikaans

Hilux Taaier-er
FCB Johannesburg
Toyota
Afrikaans

Silly Spender
Ogilvy & Mather Johannesburg
MultiChoiceDStv
Zulu

Vat die Stof my Bra
Black Khaki
BUCO Hardware Buildware
Afrikaans

Television/Cinema Commercials with a production budget under R1m

Title:
Agency:
Advertiser:
Language:

Everybody Knows
7Films & Y&R South Africa
Western Cape Government
Afrikaans

Campaign: Netnuus – RolSaam
Lucan
NetNuus
Afrikaans

Pocket
7Films & The Make Beautiful Agency
Channel O
Zulu

Krieket
Lucan
NetNuus
Afrikaans

Television, Film & Video Communication: Internet Video

Ag Shem
Ogilvy & Mather Johannesburg
MultiChoiceDStv
Zulu

Television, Film & Video Communication: TV Trailers and Content Promos

Curriebeker – Maak die dierwakker
Studio Zoo
SuperSport
Afrikaans

Television, Film & Video Communication: Branded Content Video

Ekwou nog sê…
BRAND et al
AVBOB
Afrikaans

Getroud met beleggings
Red September
Ecsponent
Afrikaans

Television, Film & Video Communication: Music Videos

Francois Van Coke – Mensdom
Passing Trains
Francois Van Coke
Afrikaans

Television, Film & Video Crafts – Animations

Curriebeker – Maak die dierwakker
Studio Zoo
SuperSport
Afrikaans

Television, Film & Video Crafts – Best use of Licenced Music

Die Reis
Mortimer Harvey
RCL Foods
Afrikaans
Television, Film & Video Crafts – Cinematography

Die Reis
Mortimer Harvey
RCL Foods
Afrikaans

Vat die Stof my Bra
Black Khaki
BUCO Hardware Buildware
Afrikaans

Television, Film & Video Crafts – Direction

Die Reis
Mortimer Harvey
RCL Foods
Afrikaans

Everybody Knows
7Films & Y&R South Africa
Western Cape Government
Afrikaans

Campaign: kykNET Dis Tyd
Clearwater
kykNET
Afrikaans

Pocket
7Films & The Make Beautiful Agency
Channel O
Zulu

Television, Film & Video Crafts – Editing

Die Reis
Mortimer Harvey
RCL Foods
Afrikaans

Television, Film & Video Crafts – Original Music and Sound Design

Nuus wat jykanvertrou
Lucan
Netwerk24
Afrikaans

Television, Film & Video Crafts – Performance

Die Reis
Mortimer Harvey
RCL Foods
Afrikaans

Campaign: kykNET Dis Tyd
Clearwater
kykNET
Afrikaans

Silly Spender
Ogilvy & Mather Johannesburg
MultiChoiceDStv
Zulu

Television, Film & Video Crafts – Special Visual Effects

Campaign: iWyze takes control when you can’t
Joe Public
iWyze
Afrikaans & Zulu

Television, Film & Video Crafts – Writing

Die Reis
Mortimer Harvey
RCL Foods
Afrikaans

Campaign: kykNET Dis Tyd
Clearwater
kykNET
Afrikaans

Vat die Stof my Bra
Black Khaki
BUCO Hardware Buildware
Afrikaans

Original Afrikaans

Campaign: Digicape Apple products and services
Ninety9Cents Communications
Digicape
Afrikaans

GeCell C
FCB 1886 & FCB Cape Town
Cell C
Afrikaans

Genuine Parts – Moenie die noodlot tart nie
FCB Johannesburg
Toyota
Afrikaans

Campaign: kykNET Dis Tyd
Clearwater
kykNET
Afrikaans

Vat die Stof my Bra
Black Khaki
BUCO Hardware Buildware
Afrikaans

Communication Design: Brand Identity & Collateral Design – Creative use of Paper

Title:
Agency:
Advertiser:

UNICEF Babas
Red September
UNICEF

Communication Design: Brand Identity & Collateral Design – Direct and Promotional Mail

Title:
Agency:
Advertiser:

AFGRI Hologram
Red September
AFGRI

Communication Design: Brand Identity & Collateral Design – Identity Programmes

Zander Opperman – Instagram Famous
Jana + Koos
Zander Opperman

Communication Design: Brand Identity & Collateral Design – Logos

MESH Logo
Jana + Koos
MESH Club

Communication Design: Brand Identity & Collateral Design – Posters and Billboards

Campaign: Die toepvirtuinmaak
Abnormal Group
Gardening with Babylonstoren

Communication Design: 3D & Environmental Design – Package & Industrial Design

Keldermeester-versameling
Just Design
Lanzerac

Communication Design: Motion & Digital Graphic Design

AFGRI Hologram
Red September
AFGRI

Communication Design: Motion & Digital Graphic Design – Broadcast Design and Graphics

MTV Base Africa Channel Rebrand
Fort
Viacom/MTV Base Africa

Communication Design: Design Mixed-Media Campaign

UNICEF Babas
Red September
UNICEF

Communication Design: Design Crafts – Illustration

MESH Craft – Gin and Juice
Jana + Koos
MESH Club

Zam-Buk Pocket-sized Heritage
J. Walter Thompson Johannesburg
Zam-Buk

Digital & Interactive Communication: Websites or Microsites – Website

Title:
Agency:
Advertiser:
Language:

Kreatiwiteit Wil Uit
Etiket
Pendoring 2016
Afrikaans

Digital & Interactive Communication: Mobile Media

Title:
Agency:
Advertiser:
Language:

AFGRI Hologram
Red September
AFGRI
Afrikaans

Digital & Interactive Communication: Digital Crafts – Use of Technology

AFGRI Hologram
Red September
AFGRI
Afrikaans

Digital & Interactive Communication: Digital Crafts – User Experience Design

Kreatiwiteit Wil Uit
Etiket
Pendoring 2016
Afrikaans

Integrated campaign

kykNET Kersfees
Clearwater
kykNET
Afrikaans

The Ridge
Abnormal Group
Craft Homes
Afrikaans

Outdoor & Out-of-Home: Ambient and Alternative Media

Campaign: Bossies oorBaarde
Newton’s Third
Headcase Barbers International
Afrikaans

Campaign: Spasievir die hele gesin
Abnormal Group
Craft Homes
Afrikaans

Raga Bolo Wall Murals
J. Walter Thompson Cape Town
Smirnoff SA
Zulu

Outdoor & Out-of-Home: Direct Mail

AFGRI Hologram
Red September
AFGRI
Afrikaans

Print Communication: Newspaper Advertising

Campaign: Komnader
Joe Public
Mahindra
Afrikaans

Campaign: Spasievir die hele gesin
Abnormal Group
Craft Homes
Afrikaans

Campaign: Same Day Delivery, Same Day Forgiveness
FCB Johannesburg
Netflorist
Afrikaans and Zulu

R.I.P.
Joe Public
Chicken Licken
Sotho

Print Communication: Magazine Advertising

Campaign: Daar wag ‘n beterwerk
Joe Public
PNET
Afrikaans

Campaign: Kopseer
Joe Public
Adcock Ingram
Afrikaans

Print Communication: Indoor Posters

XXXL Chips
FCB 1886
Steers
Afrikaans

Zam-Buk Pocket-sized Heritage
J. Walter Thompson Johannesburg
Zam-Buk
Zulu

Print Communication: Branded Content

Pocket
7Films & The Make Beautiful Agency
Channel O
Zulu

Print Communication: Outdoor & Out of Home Crafts – Art Direction

XXXL Chips
FCB 1886
Steers
Afrikaans

Zam-Buk Pocket-sized Heritage
J. Walter Thompson Johannesburg
Zam-Buk
Zulu

Print Communication: Outdoor & Out of Home Crafts – Photography

Pocket
7Films & The Make Beautiful Agency
Channel O
Zulu

Radio Station Commercials

After Tears
The Odd Number
Brand South Africa
Zulu

Campaign: Valentines
Ogilvy & Mather Johannesburg
MultiChoiceDStv
Zulu & Sepedi

Campaign: Slegte Dag
FCB Cape Town
Blooms Apteek
Afrikaans

GeCell C
FCB 1886& FCB Cape Town
Cell C
Afrikaans

Campaign: Hilux Ahh. Yay
FCB Johannesburg
Toyota
Tswana & Zulu

Campaign: Spaarjouself die drama
Joe Public
Adcock Ingram
Afrikaans

Campaign: Hy het daarvoorgevra
Joe Public
People Opposing Women Abuse
Afrikaans

Campaign: Valentine’s Day Inner Peace
Joe Public
Chicken Licken
Zulu

AmagxabaAngay’zolo
Joe Public
Jet
Zulu

Campaign: Hell’s Kitchen
The Odd Number
BBC Lifestyle
Zulu

POWA Rape News
Joe Public
People Opposing Women Abuse
Zulu

Campaign: Speeltyd
Joe Public
Lovers Plus
Afrikaans

Branded Content – Radio

Zazi Mother’s Day Dedication
Joe Public
Centre for Communication Impact
Zulu

Radio Communication Crafts – Original Music and Sound Design

Genuine Parts Jysal NIE!
FCB Johannesburg
Toyota
Afrikaans

Klink sooshardewerk
BBDO Cape Town
Coronation
Afrikaans

Radio Communication Crafts – Performance

After Tears
The Odd Number
Brand South Africa
Zulu

Campaign: Hilux Hill Assist
FCB Johannesburg
Toyota
Tswana & Zulu

Campaign: Hell’s Kitchen
The Odd Number
BBC Lifestyle
Zulu

The Honeymoon
The Odd Number
Brand South Africa
Sotho

Vat die Stof my Bra
Black Khaki
BUCO Hardware Buildware
Afrikaans

Radio Communication Crafts – Writing

After Tears
The Odd Number
Brand South Africa
Zulu

Campaign: Slegte Dag
FCB Cape Town
Blooms Apteek
Afrikaans

Campaign: Hell’s Kitchen
The Odd Number
BBC Lifestyle
Zulu

The Honeymoon
The Odd Number
Brand South Africa
Sotho

Vat die Stof my Bra
Black Khaki
BUCO Hardware Buildware
Afrikaans

Retail Communication

Campaign: Digicape Apple products and services
Ninety9Cents Communications
Digicape
Afrikaans

GeCell C
FCB 1886 & FCB Cape Town
Cell C
Afrikaans

Campaign: Hoe meersuiker, hoe minder soet
Ninety9Cents Communications
Checkers
Afrikaans

Silly Spender
Ogilvy & Mather Johannesburg
MultiChoiceDStv
Zulu

STUDENTS

Student Television, Film & Video Crafts – Cinematography

Title:
Tertiary Institution:
Students:
Language:

Die Monoloog(short film)
North West University
MonéSchalekamp, Armand Aucamp, Lize-Mari Jooste
Afrikaans

Student Television, Film & Video Crafts – Direction

Title:
Tertiary Institution:
Students:
Language:

Die Monoloog(short film)
North West University
Ricardo Liut
Afrikaans

Student Television, Film & Video Crafts – Writing

Die Monoloog(short film)
North West University
Ricardo Liut, MonéSchalekamp
Afrikaans

Student Outdoor & Out of Home – Outdoor Media

Campaign: IneneAmakrwalaNgamanene
University of Johannesburg
Samantha Achilles, Kwanele Mngomezulu, David Ndodana
Xhosa

Uit die oudedoos
Vega School of Brand Leadership Johannesburg
Melissa Jordaan, Kendra Verbeek
Afrikaans

Student Integrated Campaign

Eksieperfeksie: JislaaikSussie, Tannie Emsie GaanJou Donner
North West University
Annemie Van Vuuren, Linda Kok
Afrikaans

Nie net wit of swart nie
Stellenbosch Academy of Design and Photography
Keagan Clack
Afrikaans

Protesjou Bes: Los die Vuur, Drink ‘n Bier
North West University
Zondré Visagie, Anja Swart
Afrikaans

SuiwerbekSlingersous: RêkJouBêk in JouEieDialêk
North West University
Suné Potgieter, Grace Serfontein
Afrikaans

Student Radio Communication

Net ‘n Tattoe?!
Vega School of Brand Leadership Johannesburg
Christian Botha
Afrikaans

Wife beater
AAA School of Advertising Johannesburg
NokoSetate
Zulu

Student Print Communication

Campaign: Kalklig – Geslag&Gevangenis
Stellenbosch Academy of Design and Photography
Katherine Joubert
Afrikaans

OnsvirJou
AAA School of Advertising Cape Town
Serena-Marié van der Nest
Afrikaans

Campaign: Sarie Marais &Suikerbossie
Stellenbosch Academy of Design and Photography
Sophia Louw
Afrikaans

SWAG
Vega School of Brand Leadership Pretoria
Azraa Kazi
Afrikaans

Student Digital Interactive Communication – Digital Applications; Games and Interactive Tools

Jaco
Vega School of Brand Leadership Johannesburg
Michaela Massey, Saarah Saint
Afrikaans

Student Communication Design – Collateral Design

Herbefore
AAA School of Advertising Cape Town
Serena-Marié van der Nest
Afrikaans

Wild op jouvoorstoep
Stellenbosch Academy of Design and Photography
Susan Duvenage
Afrikaans

Student Communication Design – Logos and Identity Programmes

“Shibit! Soet en SuurGrafiesOntwerper”
North West University
Annemie van Vuuren
Afrikaans

Hustle Baby by Lorna Maseko
Red & Yellow School of Logic & Magic
Rachel Hurry, OlihleLosaba
Zulu

Umoya by DJ Zinhle
Red & Yellow School of Logic and Magic
Nick Pollet, OlihleLosaba
Zulu

Student Communication Design – Package and Industrial Design

Hallo Vreemdeling
University of Johannesburg
Gina Rodrigues
Afrikaans

Student Communication Design – Publication Design

Busy Bee
AAA School of Advertising Cape Town
Danika Treurnicht
Afrikaans

Reviving the “Bantu Symbol Writing” into contemporary visualculture
Greenside Design Center College of Design
Taurai Valerie Mtake
Ndebele

Student Print & Design Crafts – Writing

Campaign: SuiwerbekSlingersous: RêkJouBêk in JouEieDialêk
North West University
Suné Potgieter, Grace Serfontein
Afrikaans

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