by MarkLives (@marklives) Loeries Creative Week Durban 2017 drew to a close on Sunday night, 20 August 2017, at the Durban International Convention Centre. Over two nights, more than 241 Loeries were awarded across 22 categories, including five Grands Prix, 34 Golds, 24 Craft Golds, 76 Silvers and 102 Bronzes, and Nathan Reddy of Grid Worldwide became the first designer inducted into the Loeries Hall of Fame.
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Grands Prix
The five Grands Prix were awarded to:
- Radio: KFC’s “Sad Man Meals” by Ogilvy Johannesburg
- Websites or Microsites: La Libanaise Des Jeux’s “Skip Friday 13” by Impact BBDO Dubai
- Communication Design, Marble’s “Meat Made Luxury” by Grid Worldwide Branding, Johannesburg
- Integrated Campaign: Nissan’s “Camelpower” by TBWA\RAAD Dubai
- Print: The Cartel’s “Be Seen” by Y&R Dubai
More than 3 000 entries were received, with 20% of entries from outside South Africa. A total of 800 brands were represented by 400 agencies from 18 countries across Africa and the Middle East. The awards were judged by over 150 local and international experts in their fields and included international jury presidents Götz Ulmer, Keith Cartwright, Markus Maczey and Pum Lefebure.
Agency and Regional Agency Group of the Year
The top three Agencies of the Year are:
- Impact BBDO Dubai
- Ogilvy Johannesburg
- TBWA\Hunt\Lascaris Johannesburg
The top three Regional Agency Groups of the Year are:
- BBDO MEA
- TBWA\
- Ogilvy EMEA
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Hall of Fame
Nathan Reddy of Grid Worldwide was inducted into the Loeries Hall of Fame. “Nathan is a legend in our industry and has delivered an incredible body of work during his career. It’s very fitting that he’s the first designer to be squeezed into our small but illustrious Hall of Fame,” said Loeries CEO, Andrew Human.
Marketing Leadership & Innovation Award
The Marketing Leadership & Innovation Award was presented to Mike Middleton, chief marketing officer of KFC. “This award is designed to honour the high level of personal commitment that Mike brings to his brand,” added Human.
SANBS Public Service Award
Young Creatives
Loeries Young Creative awards went to Karmen Wessels, copywriter at NATIVE VML Cape Town, and Thabang Tipi Manyelo, copywriter at FCB Africa. The award recognises the creative performance of individuals aged 27 or younger and includes a prize of R60 000 for each winner.
Student
In the Student category, four Gold Loeries were awarded, with students from Vega School winning two Golds, AAA School of Advertising one Gold, and the Greenside Design Center one Gold. Four Craft Golds were awarded to The Open Window.
The Loeries Creative Future Scholarship, now in its 10th year, was awarded to two young KwaZulu-Natal students to further their creative studies at Vega School of Brand Leadership: Mali Khuzwayo and Zanele Biyela.
The full official Loeries rankings will be released at a later date.
All the winners
COMMUNICATION DESIGN: IDENTITY PROGRAMMES |
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Agency / Entrant |
Title |
Brand |
Product |
Award |
Year |
| Grid Worldwide Branding (Pty) Ltd | Meat made luxury | Marble | Open-flame dining | Campaign Gold | 2017 |
| Grid Worldwide Branding (Pty) Ltd | The Disruption® Company | TBWA\The Disruption® Company | TBWA\ The Disruption® Company | Campaign Silver | 2017 |
| Publicis Machine | Red Bull Studios AlgoRhythm | Red Bull | Red Bull Studios Cape Town | Campaign Bronze | 2017 |
| Hunt Lascaris Johannesburg | Beautiful Pathogens | Goodbye Malaria | Goodbye Malaria | Campaign Bronze | 2017 |
COMMUNICATION DESIGN: POSTERS & BILLBOARDS |
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| Impact BBDO Dubai | Kol Nokta Btefrek | Law Andak Dam | Blood Donation Platform | Campaign Gold | 2017 |
| Impact BBDO Dubai | Making Sense of Dyslexia – Fox, Dog, Dinosaur, Rabbit | Sydlexia | Dyslexia Correcting Facility | Campaign Silver | 2017 |
| Grid Worldwide Branding (Pty) Ltd | Meat made luxury | Marble | Open-flame dining | Campaign Bronze | 2017 |
| Bittersuite | Sea Change – Rolling Retro, One with Nature, Ancient Hawaiian Heritage | Sea Change | Sustainable cork poster | Campaign Bronze | 2017 |
COMMUNICATION DESIGN: DIRECT & PROMOTIONAL MAIL |
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| Shift Joe Public | Know Your Strength | Zazi | Zazi | Bronze | 2017 |
COMMUNICATION DESIGN: GENERAL COLLATERAL |
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| Hunt Lascaris Johannesburg | Beautiful Pathogens | Goodbye Malaria | Goodbye Malaria | Gold | 2017 |
| Ogilvy Johannesburg | KFC Suppertime Stories | KFC | KFC Family Bucket | Campaign Silver | 2017 |
| TBWA\RAAD | Skins of Peace | Amnesty International | Anti- Islamophobia initiative | Bronze | 2017 |
COMMUNICATION DESIGN: CREATIVE USE OF PAPER |
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| Ogilvy Johannesburg | KFC Suppertime Stories | KFC | KFC Family Bucket | Silver | 2017 |
| TBWA Hunt Lascaris Durban | Box Smart | TOPS at SPAR | Box Smart | Bronze | 2017 |
COMMUNICATION DESIGN: ARCHITECTURE |
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| studioMAS Architects | City of Johannesburg Council Chamber | City of Johannesburg | City of Johannesburg Council Chamber | Silver | 2017 |
COMMUNICATION DESIGN: INTERIOR DESIGN & TEMPORARY STRUCTURES |
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| Nando’s | Firing up the growth of South African design and creativity through the Nando’s values | Nando’s | Nando’s restaurants | Silver | 2017 |
| Grid Worldwide Branding (Pty) Ltd & Vertical Limit Productions | Thirst & Know | Liberty | Liberty Thirst & Know Bar | Bronze | 2017 |
COMMUNICATION DESIGN: PACKAGE & INDUSTRIAL DESIGN |
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| Whitespace Creative | De Vry Distillery | De Vry Distillery | Spirit Range | Silver | 2017 |
| Sunshinegun | Nando’s Grocery – Global Packaging VI | Nando’s | Nando’s PERi-PERi Sauces | Bronze | 2017 |
COMMUNICATION DESIGN: WHOLE PUBLICATION |
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| Y&R Dubai | One Book for Peace | Interreligious Council of Bosnia and Herzegovina | One Book for Peace | Gold | 2017 |
| Hitchcock Michalski | Pioneering Spirit | ProvidusBank | Corporate Profile | Silver | 2017 |
| The Spanish Coalition | African Bazaar | African Bazaar | Spaza Goods | Bronze | 2017 |
COMMUNICATION DESIGN: BROADCAST DESIGN & MOTION GRAPHICS |
|||||
| Fortcom Pty Ltd T/A Fort | MTV Base Africa Channel Rebrand | Viacom/MTV Base Africa | Viacom/MTV Base Africa | Bronze | 2017 |
| Wicked Pixels | Idents 2016 | Channel O | Channel O | Bronze | 2017 |
COMMUNICATION DESIGN: DESIGN FOR DIGITAL |
|||||
| Grid Worldwide Branding (Pty) Ltd | The Disruption® Company | TBWA\The Disruption® Company | TBWA\ The Disruption® Company | Silver | 2017 |
| TBWA\RAAD | The Promoticon | Mc Donald’s | Mc Donald’s | Silver | 2017 |
| Wunderman South Africa | #DoYourPart | Qhubeka | Qhubeka | Bronze | 2017 |
COMMUNICATION DESIGN: MIXED-MEDIA CAMPAIGN |
|||||
| Grid Worldwide Branding (Pty) Ltd | Meat made luxury | Marble | Open-flame dining | Grand Prix | 2017 |
| Grid Worldwide Branding (Pty) Ltd | The Disruption® Company | TBWA\ The Disruption® Company | TBWA\ The Disruption® Company | Campaign Silver | 2017 |
| Hunt Lascaris Johannesburg | Beautiful Pathogens | Goodbye Malaria | Goodbye Malaria | Campaign Bronze | 2017 |
COMMUNICATION DESIGN: PHOTOGRAPHY |
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| Superbalist.com | The Dakar Express | Superbalist.com | The Dakar Express | Craft Certificate | 2017 |
| The Spanish Coalition | African Bazaar | African Bazaar | Spaza Goods | Craft Certificate | 2017 |
COMMUNICATION DESIGN: WRITING |
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| Shift Joe Public | Know Your Strength | Zazi | Zazi | Craft Certificate | 2017 |
| Shift Joe Public | Here We Grow Great | Joe Public United | Manifesto | Craft Certificate | 2017 |
| Y&R Dubai | One Book for Peace | Interreligious Council of Bosnia and Herzegovina | One Book for Peace | Craft Certificate | 2017 |
COMMUNICATION DESIGN: ILLUSTRATION |
|||||
| Grid Worldwide Branding (Pty) Ltd | Meat made luxury | Marble | Open-flame dining | Craft Gold | 2017 |
| Grid Worldwide Branding (Pty) Ltd | Meat made luxury | Marble | Open-flame dining | Craft Certificate | 2017 |
| Hunt Lascaris Johannesburg | Beautiful Pathogens | Goodbye Malaria | Goodbye Malaria | Craft Certificate | 2017 |
COMMUNICATION DESIGN: TYPOGRAPHY |
|||||
| King James Group | Make the Most of Every Month | Sanlam | Financial Services | Craft Certificate | 2017 |
| Grid Worldwide Branding (Pty) Ltd & CyberGraphics | Branding Enduring Value | Krugerrand | Krugerrand Bullion Coins | Craft Certificate | 2017 |
| Impact BBDO Dubai | Kol Nokta Btefrek | Law Andak Dam | Blood Donation Platform | Campaign Craft Certificate | 2017 |
DIGITAL & INTERACTIVE COMMUNICATION: DISPLAY ADVERTISING |
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| Ogilvy Johannesburg | KFC Soundbite Chart – WeTransfer, Instagram | KFC | KFC Sounbite | Campaign Bronze | 2017 |
DIGITAL & INTERACTIVE COMMUNICATION: WEBSITE OR MICROSITE |
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| Impact BBDO Dubai | Skip Friday 13 | La Libanaise Des Jeux | Loto Libanaise | Grand Prix | 2017 |
| J.Walter Thompson Cape Town | Blood Bag | SANBS | Banner | Bronze | 2017 |
| King James Group | Smart Invest | Sanlam Investments | Smart Invest | Bronze | 2017 |
DIGITAL & INTERACTIVE COMMUNICATION: SOCIAL MEDIA |
|||||
| Ogilvy Johannesburg | MTV #FCKHIV | Viacom | MTV | Gold | 2017 |
| Y&R Dubai | Warri (Ar./verb): Expose | Association Tunisienne des Femmes Démocrates | Women’s Rights | Silver | 2017 |
| King James Group | Sanlam Conspicuous Savers | Sanlam | National Savings Month | Silver | 2017 |
| Ogilvy Cape Town | 011Beats | Volkswagen South Africa | Volkswagen Brand | Silver | 2017 |
| 7even Interactive Limited | FRIXION | NIL | NIL | Bronze | 2017 |
| NATIVE VML | Emoji Catwalk | Edgars Fashion | Edgars Summer Range 2016 | Bronze | 2017 |
| OGILVY & MATHER AFRICA | The World’s Most Eligible Bachelor | Ol Pejeta Conservancy | Ol Pejeta Conservancy | Bronze | 2017 |
| King James Group | Uk’Shona Kwelanga | Sanlam | My Choice Funeral Plan | Bronze | 2017 |
| NATIVE VML | ABSOLUT ONE SOURCE CAMPAIGN | ABSOLUT | ABSOLUT VODKA | Bronze | 2017 |
| Ogilvy Johannesburg | KFC Burrito | KFC | KFC Burrito | Bronze | 2017 |
DIGITAL & INTERACTIVE COMMUNICATION: DIGITAL APPLICATIONS, GAMES & INTERACTIVE TOOLS |
|||||
| Publicis Machine | Red Bull Studios AlgoRhythm | Red Bull | Red Bull Studios Cape Town | Silver | 2017 |
| Publicis Machine | Stones BOT | Rayhas | Stones | Silver | 2017 |
| Impact BBDO Dubai | Stop the Hunger | Mars | Snickers | Bronze | 2017 |
DIGITAL & INTERACTIVE COMMUNICATION: MOBILE MEDIA |
|||||
| NATIVE VML | Stop The Cycle – Tech, Fashion, Chocolate | HuffPost SA | HuffPost SA | Campaign Gold | 2017 |
| Wunderman South Africa | #DoYourPart | Qhubeka | Qhubeka | Silver | 2017 |
| Memac Ogilvy Dubai | Hadia Time | Lenovo Middle East | Gift of time | Silver | 2017 |
| Ogilvy Johannesburg | KFC Suppertime Stories | KFC | KFC Family Bucket | Bronze | 2017 |
| NATIVE VML | See Money Differently | Nedbank | Brand | Bronze | 2017 |
| Memac Ogilvy Dubai | Tummyfish | Nestle Middle East | United 4 Healthier Kids | Bronze | 2017 |
DIGITAL & INTERACTIVE COMMUNICATION: DATA DRIVEN CAMPAIGN |
|||||
| Ogilvy Cape Town | 011Beats | Volkswagen South Africa | Volkswagen Brand | Campaign Silver | 2017 |
DIGITAL & INTERACTIVE COMMUNICATION: DIGITAL INTEGRATED CAMPAIGN |
|||||
| Ogilvy Johannesburg | KFC Soundbite Chart | KFC | KFC Sounbite | Campaign Gold | 2017 |
| Net#work BBDO | Vagina Varsity | SCA | Libresse Pantyliners | Campaign Silver | 2017 |
| NATIVE VML | ABSOLUT ONE SOURCE CAMPAIGN | ABSOLUT | ABSOLUT VODKA | Campaign Silver | 2017 |
| NATIVE VML | See Money Differently | Nedbank | Brand | Campaign Bronze | 2017 |
| Ogilvy Cape Town | 011Beats | Volkswagen South Africa | Volkswagen Brand | Campaign Bronze | 2017 |
| King James Group | Sanlam Conspicuous Savers | Sanlam | National Savings Month | Campaign Bronze | 2017 |
DIGITAL & INTERACTIVE COMMUNICATION: USER EXPERIENCE DESIGN |
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| Memac Ogilvy Dubai | Tummyfish | Nestle Middle East | United 4 Healthier Kids | Craft Gold | 2017 |
DIGITAL & INTERACTIVE COMMUNICATION: WRITING |
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| King James Group | Uk’Shona Kwelanga | Sanlam | My Choice Funeral Plan | Craft Gold | 2017 |
DIGITAL & INTERACTIVE COMMUNICATION: USE OF TECHNOLOGY |
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| OGILVY & MATHER AFRICA | The World’s Most Eligible Bachelor | Ol Pejeta Conservancy | Ol Pejeta Conservancy | Craft Certificate | 2017 |
| King James Group | Safety Incubator | Santam | Safety Incubator | Craft Certificate | 2017 |
DIGITAL & INTERACTIVE COMMUNICATION: MUSIC & SOUND DESIGN |
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| Ogilvy Cape Town | 011Beats | Volkswagen South Africa | Volkswagen Brand | Craft Certificate | 2017 |
PR & MEDIA COMMUNICATION: PR CAMPAIGN |
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| M&C Saatchi Abel | Reconciliation Table | Nando’s | Nando’s | Campaign Gold | 2017 |
| Impact BBDO Dubai | #ShopLess | BRF | Sadia Frozen Foods | Campaign Gold | 2017 |
| OGILVY & MATHER AFRICA | The World’s Most Eligible Bachelor | Ol Pejeta Conservancy | Ol Pejeta Conservancy | Campaign Silver | 2017 |
| NATIVE VML | ABSOLUT ONE SOURCE CAMPAIGN | ABSOLUT | ABSOLUT VODKA | Campaign Bronze | 2017 |
| Leo Burnett Israel | Valentine’s adults meal | Burger king | Burger king meal | Campaign Bronze | 2017 |
LIVE EVENTS, ACTIVATIONS & SPONSORSHIP : LIVE EVENTS |
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| King James Group | Every 1 Counts | Sanlam | Financial Services | Gold | 2017 |
| Witch & Wizard | Nike women Live | Nike africa | Nike Womens Training | Silver | 2017 |
| Lucan Visuals | Three Ships Projection Mapping | Distell | Three Ships Whisky | Bronze | 2017 |
| Mama Creative | The Shabbat Project | Office of the Chief Rabbi of South Africa | The Shabbat Project | Bronze | 2017 |
LIVE EVENTS, ACTIVATIONS & SPONSORSHIP : LIVE ACTIVATIONS |
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| Shane Vermooten | Bypass Mobile Theatre | Bypass Movie | Bypass Movie | Silver | 2017 |
LIVE EVENTS, ACTIVATIONS & SPONSORSHIP : SPONSORSHIP |
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| Leo Burnett | Samsung Gaming Marathon | Samsung | sponsorship | Gold | 2017 |
LIVE EVENTS, ACTIVATIONS & SPONSORSHIP : LIVE CRAFTS |
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| Lucan Visuals | Three Ships Projection Mapping | Distell | Three Ships Whisky | Craft Gold | 2017 |
| Shane Vermooten | Bypass Mobile Theatre | Bypass Movie | Bypass Movie | Craft Certificate | 2017 |
| Ogilvy Johannesburg | Halloween Night Run | MultiChoice DStv | DStv | Craft Certificate | 2017 |
MEDIA INNOVATION: SINGLE MEDIUM |
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| OGILVY & MATHER AFRICA | The World’s Most Eligible Bachelor | Ol Pejeta Conservancy | Ol Pejeta Conservancy | Gold | 2017 |
| Ogilvy Johannesburg | KFC Suppertime Stories | KFC | KFC Family Bucket | Gold | 2017 |
| J.Walter Thompson Casablanca | THE UNCOVER VIOLENCE PRINT | enti.ma | Fashion and lifestyle online magazine | Silver | 2017 |
| NATIVE VML | Stop The Cycle – Fashion | HuffPost SA | HuffPost SA | Silver | 2017 |
| Advantage Y&R | YOLO condoms awareness campaign | YOLO Condoms | Condoms | Silver | 2017 |
| FCB Cape Town | Car Melanoma | Cansa | Cansa | Bronze | 2017 |
| J.Walter Thompson Cape Town | Unwanted Followers | Tabard | Mosquito & Insect Repellent | Bronze | 2017 |
| Net#work BBDO | smart x fashion | Mercedes-Benz | smart | Bronze | 2017 |
| Impact BBDO Dubai | Switched On | Pepsico | 7Up | Bronze | 2017 |
MEDIA INNOVATION: MEDIA CAMPAIGN |
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| Leo Burnett Israel | The smart billboard | SAMSUNG | GEAR S3 | Campaign Silver | 2017 |
OUTDOOR & OUT OF HOME: OUTDOOR MEDIA |
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| Halo Advertising Pty Ltd | More Music You Love | Jacaranda FM | Radio Station | Silver | 2017 |
| Leo Burnett Israel | The smart billboard | SAMSUNG | SAMSUNG GEAR S3 | Bronze | 2017 |
| Impact BBDO Beirut | THE WATCHERS – The Pooper, The Sleeper | ZOD SECURITY | SECURITY CAMERAS | Campaign Bronze | 2017 |
OUTDOOR & OUT OF HOME: AMBIENT & ALTERNATIVE MEDIA |
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| Impact BBDO Dubai | Switched On | Pepsico | 7Up | Silver | 2017 |
| Grey Advertising Africa (Pty) Ltd | Satellife | UJ EMS | UJ EMS | Silver | 2017 |
| J.Walter Thompson Cape Town | Dead Zone Radio | Organ Donor Foundation | Save 7 Lives | Silver | 2017 |
| Y&R Dubai | The Life Saving Scarecrow | Varuna Pumps | Varuna Pumps | Silver | 2017 |
OUTDOOR & OUT OF HOME: TRANSIT & AIR |
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| Grey Advertising Africa (Pty) Ltd | Dog Fight | NSPCA | NSPCA Special Investigations Unit | Bronze | 2017 |
OUTDOOR & OUT OF HOME: DIRECT MAIL |
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| Joe Public United Pty Ltd | Never Unsanitary Pads | One School at a Time | One School at a Time | Silver | 2017 |
PRINT COMMUNICATION: NEWSPAPER ADVERTISING |
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| DDB | He She – Eric, Steve, Frasier, Ethan | Commission for Gender Equality | Commission for Gender Equality | Campaign Gold | 2017 |
| Creative Y&R | BEARDS | Mandevu Beard Care | Beard Wax | Campaign Silver | 2017 |
| Inbar Merhav G | Even our SALES have stories – Her Father, 10 Minutes to Live | Steimatzky Book Store | Children books SALE | Campaign Silver | 2017 |
| Impact BBDO Dubai | Odds – Waitress, Buried Treasure, Eccentric Millionaire | La Libanaise Des Jeux | Loto Libanaise | Campaign Silver | 2017 |
| Hunt Lascaris Johannesburg | Fly on the Wall – Bachelor Pad, Browser History | Tiger Brands | Doom Insecticide | Campaign Bronze | 2017 |
| Ogilvy Johannesburg | Dirty, Dirty Hands | Global Public-private Partnership for Handwashing | Globalhandwashing.org | Campaign Bronze | 2017 |
| Young & Rubicam | Poophemisims – Snowman, Merman, Troll, Pony, Crayfish | Gui Ling Yuan Fang | Herbal Tea | Campaign Bronze | 2017 |
PRINT COMMUNICATION: TACTICAL USE OF NEWSPAPER |
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| DDB | Genuine Parts – Gif, YouTube, Facebook | Honda South Africa | Honda Genuine Parts | Campaign Silver | 2017 |
PRINT COMMUNICATION: MAGAZINE ADVERTISING |
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| Scanad kenya | Long Lasting Plasure | Masculan | Condom | Silver | 2017 |
| FOXP2 | Nature Never Gets Old – Frog, Sprout, Ants, Mouse | National Geographic Kids Magazine | National Geographic Kids Magazine | Campaign Silver | 2017 |
PRINT COMMUNICATION: TACTICAL USE OF MAGAZINE |
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| J.Walter Thompson Casablanca | THE UNCOVER VIOLENCE PRINT | enti.ma | Fashion and lifestyle online magazine | Bronze | 2017 |
PRINT COMMUNICATION: INDOOR POSTERS |
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| Y&R Dubai | Be Seen – Bag, Make up, Ring, Shoes, Sunglasses | The Cartel | The Cartel | Grand Prix | 2017 |
| Impact BBDO Dubai | Balloons – Angry, Evil, Lifeless | Mars | Snickers | Campaign Gold | 2017 |
| Impact BBDO Dubai | The Holiday – Sea, Vegas, Forest | Visa | Visa Travel Insurance | Campaign Gold | 2017 |
| Advantage Y&R | African Trash Masks | Greenpeace Africa | Pollution Awareness | Silver | 2017 |
| J Walter Thompson | Zam-Buk Pocket-sized Heritage | Zam-Buk | Zam-Buk Medicated Ointment | Silver | 2017 |
| J.Walter Thompson Cape Town | Potty Mouth | Marmite | Marmite Spread | Bronze | 2017 |
| Ogilvy Cape Town | haed lghit | Audi SA | Audi Genuine Parts | Bronze | 2017 |
| DDB | Lobster | Wrigley | PK Chewing Gum | Bronze | 2017 |
| Joe Public Pty Ltd | Horror Dicks – Monster, Killer, Sick | Loveglove Medical | Loveglove Condoms | Campaign Bronze | 2017 |
| J. Walter Thompson | Bedtimes Reading – Jane, William, Charles | Kinokuniya Novels | Novels | Campaign Bronze | 2017 |
PRINT COMMUNICATION: SOUTH AFRICAN NON-ENGLISH PRINT ADVERTISING |
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| Abnormal | The Ridge – Seun, Leeu | Craft Homes | The Ridge | Campaign Bronze | 2017 |
| 99c | Verander haar deuntjie met ‘n steentjie – Baby Tjoklits, Soen My, Druk My, Toe Vind Ek Jou | Winhall & De Stadler | Diamond Ring | Campaign Bronze | 2017 |
PRINT/OUTDOOR & OUT OF HOME CRAFTS: ART DIRECTION |
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| Y&R Dubai | Be Seen – Sunglasses, Make up, Ring, Shoes, Bag | The Cartel | The Cartel | Campaign Craft Gold | 2017 |
| Impact BBDO Dubai | The Holiday – Forest, Sea, Vegas | Visa | Visa Travel Insurance | Campaign Craft Gold | 2017 |
| Scanad kenya | Long Lasting Plasure | Masculan | Condom | Craft Certificate | 2017 |
| Young & Rubicam | Conservation Animals – Bird, Snake, Bat, Frog | Joburg Zoo | Johannesburg Zoo | Campaign Craft Certificate | 2017 |
| Creative Y&R | BEARDS | Mandevu Beard Care | Beard Wax | Campaign Craft Certificate | 2017 |
PRINT/OUTDOOR & OUT OF HOME CRAFTS: WRITING |
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| Inbar Merhav G | Even our SALES have stories – 10 Minutes to Live, Her Father | Steimatzky Book Store | Book SALE | Campaign Craft Gold | 2017 |
| Young & Rubicam | Poophemisims – Snowman, Troll, Pony, Crayfish, Merman | Gui Ling Yuan Fang | Herbal Tea | Campaign Craft Certificate | 2017 |
| J. Walter Thompson | Be Prepared – Floods, Drought, Frost, Sinkhole | Toyota | Cars | Campaign Craft Certificate | 2017 |
PRINT/OUTDOOR & OUT OF HOME CRAFTS: PHOTOGRAPHY |
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| Y&R Dubai | Be Seen – Shoes, Make up, Ring, Sunglasses, Bag | The Cartel | The Cartel | Campaign Craft Gold | 2017 |
| J. Walter Thompson | Bedtimes Reading – Charles, William, Jane | Kinokuniya Novels | Novels | Campaign Craft Certificate | 2017 |
PRINT/OUTDOOR & OUT OF HOME CRAFTS: ILLUSTRATION |
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| Impact BBDO Dubai | The Holiday – Vegas, Sea, Forest | Visa | Visa Travel Insurance | Campaign Craft Gold | 2017 |
| J.Walter Thompson Dubai | Pestryoshkas – Ratryoshka, Cockryoshka, Antryoshka | Boecker | Public Health Department | Campaign Craft Certificate | 2017 |
| Impact BBDO Dubai | Balloons – Angry, Evil, Lifeless | Mars | Snickers | Campaign Craft Certificate | 2017 |
| J.Walter Thompson Cape Town | Canyons – Diver, Discoverer, Explorer | Johnson & Johnson | Reach Dental Floss | Campaign Craft Certificate | 2017 |
PRINT/OUTDOOR & OUT OF HOME CRAFTS: TYPOGRAPHY |
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| Impact BBDO Dubai | Danger Ahead – Dog, Tree, Kid | Mercedes-Benz | Mercedes-Benz E Class | Campaign Craft Certificate | 2017 |
RADIO COMMUNICATION: RADIO STATION COMMERCIALS |
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| Ogilvy Johannesburg | Sad Man Meal | KFC | Double Down | Grand Prix | 2017 |
| Grey Advertising Africa (Pty) Ltd | Times Change, Power Doesn’t – Britney, Harry, Paris | Duracell | Duracell Duralock | Campaign Gold | 2017 |
| Ogilvy Johannesburg | Drink Anywhere | KFC | Virgin Mojito | Campaign Silver | 2017 |
| Ogilvy Cape Town | People Can’t Stop Themselves – Stalker, Funeral, PC | Volkswagen South Africa | Volkswagen Genuine Parts | Campaign Silver | 2017 |
| Hunt Lascaris Johannesburg | World Gone Mad – A.I., Knowledge, Climate Change | Flight Centre | Student Flights | Campaign Silver | 2017 |
| J.Walter Thompson Dubai | Cost – Liao Yiwu, Marquis de Sade, Anna Politkovskaya, Bertolt Brecht | Kinokunya | Bookstore | Campaign Bronze | 2017 |
| FCB Africa (Pty) Ltd | Suck it up – Slow Clap, Passport Photo | Steers | Ridiculously Thick Milkshakes | Campaign Bronze | 2017 |
| Hunt Lascaris Johannesburg | Fly on the Wall – Living Room, Bathroom, Bedroom | Tiger Brands | Doom Insecticide | Campaign Bronze | 2017 |
| FCB Cape Town | Blooms Pharmacy Radio – Flight, Office, Mall | Blooms Pharmacy | Blooms Pharmacy | Campaign Bronze | 2017 |
| Hunt Lascaris Johannesburg | Know your partner – Nostril, Bee, Birthmark | Mattel | Pictionary | Campaign Bronze | 2017 |
RADIO COMMUNICATION: INTERNET & MOBILE AUDIO COMMERCIALS |
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| Hunt Lascaris Johannesburg | The US President | Flight Centre | Student Flights | Gold | 2017 |
| Ogilvy Johannesburg | KFC Suppertime Stories | KFC | KFC Family Bucket | Campaign Bronze | 2017 |
RADIO COMMUNICATION: SOUTH AFRICAN NON-ENGLISH RADIO STATION COMMERCIALS |
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| The Odd Number | After Tears | Brand South Africa | Play Your Part | Gold | 2017 |
| Joe Public Pty Ltd | Hand-me-downs – Is’khaftini, Is’cathulo, Isokisi | Jet | Back to School | Campaign Silver | 2017 |
| The Odd Number | Hell’s Kitchen – Mama, Mfundisi | BBC Lifestyle | Hell’s Kitchen | Campaign Silver | 2017 |
| DDB | Inkanyamba | Medal Paints | Medal Paints | Bronze | 2017 |
| I see a different you | Wa hamba Nathi | I see a different you | Self Promotion | Bronze | 2017 |
RADIO COMMUNICATION: DIRECTION |
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| Hunt Lascaris Johannesburg | World Gone Mad – Climate Change, A.I., Knowledge | Flight Centre | Student Flights | Campaign Craft Gold | 2017 |
| Hunt Lascaris Johannesburg | The US President | Flight Centre | Student Flights | Craft Certificate | 2017 |
| FCB Africa (Pty) Ltd | iGugu – Nomsa, Lebo, Siya | Cell C | C Surance | Campaign Craft Certificate | 2017 |
RADIO COMMUNICATION: WRITING |
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| Ogilvy Johannesburg | Sad Man Meal | KFC | Double Down | Campaign Craft Gold | 2017 |
| Hunt Lascaris Johannesburg | The US President | Flight Centre | Student Flights | Craft Certificate | 2017 |
| Hunt Lascaris Johannesburg | World Gone Mad – Knowledge, Climate Change, A.I. | Flight Centre | Student Flights | Campaign Craft Certificate | 2017 |
| Hunt Lascaris Johannesburg | Fly on the Wall – Living Room, Bedroom, Bathroom | Tiger Brands | Doom Insecticide | Campaign Craft Certificate | 2017 |
RADIO COMMUNICATION: ORIGINAL MUSIC & SOUND DESIGN |
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| FCB Joburg (Pty) Ltd | Maternal Kombat | Netflorist | Netflorist | Craft Gold | 2017 |
| FCB Africa (Pty) Ltd | iGugu – Siya, Nomsa, Lebo | Cell C | C Surance | Campaign Craft Certificate | 2017 |
RADIO COMMUNICATION: PERFORMANCE |
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| Hunt Lascaris Johannesburg | The US President | Flight Centre | Student Flights | Craft Gold | 2017 |
| FCB Joburg (Pty) Ltd | Maternal Kombat | Netflorist | Netflorist | Craft Certificate | 2017 |
| FCB Africa (Pty) Ltd | iGugu – Nomsa, Lebo, Siya | Cell C | C Surance | Campaign Craft Certificate | 2017 |
| Hunt Lascaris Johannesburg | World Gone Mad – A.I., Climate Change, Knowledge | Flight Centre | Student Flights | Campaign Craft Certificate | 2017 |
RADIO COMMUNICATION: RADIO CRAFTS – SOUTH AFRICAN NON-ENGLISH WRITING |
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| DDB | Inkanyamba | Medal Paints | Medal Paints | Craft Certificate | 2017 |
RADIO COMMUNICATION: RADIO CRAFTS – SOUTH AFRICAN NON-ENGLISH PERFORMANCE |
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| The Odd Number | After Tears | Brand South Africa | Play Your Part | Craft Certificate | 2017 |
| The Odd Number | Mama | BBC Lifestyle | Hell’s Kitchen | Craft Certificate | 2017 |
TELEVISION, FILM AND VIDEO COMMUNICATION: TV & CINEMA COMMERCIALS – UP TO 90S |
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| Young & Rubicam | Everybody Knows | Western Cape Government | Safely Home | Gold | 2017 |
| MetropolitanRepublic | Nightshift | MTN SA | Brand | Silver | 2017 |
| King James II | Pa Rum Pum Pum Pum | Pick n Pay | Christmas | Campaign Silver | 2017 |
| Net#work BBDO | Here’s to US | Diageo | Tusker Lager | Bronze | 2017 |
| Joe Public Pty Ltd | Afronaut | Chicken Licken | Hotwings | Bronze | 2017 |
| Ogilvy Johannesburg | Make Your Circle Bigger – Marco Polo, Head Bangers, Jousting | AbInBev | Castle Lager | Campaign Bronze | 2017 |
| Aqua / Wunderman | There’s a Show for That – Shorta iRand, Sexy Time, Hangover, Gossip | ShowMax | ShowMax video streaming | Campaign Bronze | 2017 |
| FOXP2 | There’s One Family Member You Can Choose – Maypole, Bodybuilder, Goth | SPCA | SPCA | Campaign Bronze | 2017 |
| Net#work BBDO | Unembarrassed – Galatic Quest, Duckling, Disco Ball | SCA | Libresse Maxi Pads | Campaign Bronze | 2017 |
TELEVISION, FILM AND VIDEO COMMUNICATION: TV & CINEMA COMMERCIALS – ABOVE 90S |
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| Net#work BBDO | Define Tomorrow | UNISA | Higher Education | Bronze | 2017 |
| Joe Public Pty Ltd | The Last Appointment | Panado | Panado | Bronze | 2017 |
| Joe Public Pty Ltd | The Tale of a Note | Nedbank | Brand | Bronze | 2017 |
TELEVISION, FILM AND VIDEO COMMUNICATION: INTERNET VIDEO – UP TO 30S |
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| Cheil Worldwide – Dubai | Samsung Short Film Contest – View Point | Samsung Gulf Electronics | Corporate Image | Bronze | 2017 |
| Ogilvy Johannesburg | #SongsOfHumanity – Nelson’s Song, Steve’s Song | Viacom | MTV Base | Campaign Bronze | 2017 |
| Impact BBDO Dubai | Travel Changes You – I Learn, So Strange, I Have Nothing Special | Visa | Visa | Campaign Bronze | 2017 |
TELEVISION, FILM AND VIDEO COMMUNICATION: INTERNET VIDEO – ABOVE 30S |
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| Hunt Lascaris Johannesburg | BabyBot | Flight Centre | Student Flights | Gold | 2017 |
| Y&R South Africa | Salt | Surf Shack | Surf Shack Outreach Programme | Gold | 2017 |
| J.Walter Thompson Dubai | Micropolitics – Suzy’s Beauty Salon, Under-14 Handball | Mada Masr | Publication | Campaign Gold | 2017 |
| TBWA\RAAD | Slow Trends: The last Ice Bucket Challenge | Connect | Connect Internet Provider | Silver | 2017 |
| 99c | Think Before You Send | UNICEF | UNICEF Cyber-Bullying | Silver | 2017 |
| The Video Cartel | The Dakar Express | Superbalist.com | Fashion Designer | Silver | 2017 |
| NATIVE VML | ABSOLUT ONE SOURCE | ABSOLUT | ABSOLUT VODKA | Campaign Silver | 2017 |
| Impact BBDO Dubai | Uncommon Truths – Perfume, Flowers | Visa | Visa Gift Card | Campaign Bronze | 2017 |
| Impact BBDO Dubai | Silver Lining – Lies, Sabotage | Landmark Group | Centrepoint | Campaign Bronze | 2017 |
| J Walter Thompson | Adult Well – Zombie, Visa, Debit Orders | Ford SA | Ford FOCUS | Campaign Bronze | 2017 |
TELEVISION, FILM AND VIDEO COMMUNICATION: TV TRAILERS & CONTENT PROMOS |
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| Black River FC | The Voice Season 2 – Student, Mechanic | Electronic Media Network | The Voice Season 2 | Campaign Bronze | 2017 |
TELEVISION, FILM AND VIDEO COMMUNICATION: BRANDED CONTE | |||||
