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Winners: Bookmarks 2017

by MarkLives (@markives) The IAB SA has announced the winners of the 2017 Bookmarks Awards. Congrats to all.

Here are all the winners, in alphabetical order according to category.

Brand, commercial & retail websites

Prize

Entry company

Brand

Product

Title

Campaign

Silver Absa Absa Absa.co.za
Silver Superbalist.com Superbalist.com Superbalist.com website Superbalist.com website
Bronze Hellocomputer, FCB Africa Lexus Lexus.co.za V2.5
Bronze King James Group Sanlam Investments Investments Smart Invest Website

Branded content

Gold NATIVE VML Pernod Ricard South Africa Absolut Vodka Absolut One Source Absolut One Source
Silver FOXP2 Ster-Kinekor Ster-Kinekor #OpenEyes
Silver King James Group City of Cape Town Metro Police Metro Police Ride-along
Bronze Ogilvy & Mather South Africa Volkswagen South Africa Volkswagen Brand 011Beats

Chat, messaging & dark social

Bronze Liquorice Unilever Knorr Whatsfordinner with Dinner on Demand
Bronze SuperSport, Levergy, Aqua SuperSport Euro 2016 – Chat, messaging and dark social

Content strategy

Gold FOXP2 Ster-Kinekor Ster-Kinekor #OpenEyes
Silver Gorilla Creative Media Unilever AXE You Gotta Dry
Silver King James Group City of Cape Town Metro Police Metro Police Ride-along
Silver NATIVE VML Pernod Ricard South Africa Absolut Vodka Absolut One Source
Bronze Joe Public United/Native VML Nedbank Sponsorships #GoSandile Twitter Track

Craft — ad ops

Craft Bronze 25AM KIA 25AM’s Ad Operations Team

Craft — client service

Craft Silver King James Group Sanlam Sanlam Social Media Channels

Craft — interface design

Craft Silver INJOZI and Net#work BBDO Chicken Licken Chicken Licken Kung Fu Kung Fu
Craft Silver Net#workBBDO Mercedes-Benz C-Class Coupe Virtual Reality test drive –  C-Class Coupe
Craft Bronze Ogilvy Castrol Castrol Race to the Fastest Place on Earth
Craft Bronze Hellocomputer, FCB Africa Lexus Lexus Website V2.5

Craft — marketing copywriting

Craft Silver Hellocomputer CANSA Testi-monials
Craft Bronze Net#work BBDO Virgin Money Insurance Not Like Insurance

Craft — news or feature writing

Craft Gold 24.com a Division of Media24 Netwerk24 Netwerk24 Die stil aktivis (The quiet activist)
Craft Silver 24.com a Division of Media24 News24 King Hlaudi’s rise to power

Craft — online video production

Craft Silver King James Group Sanlam Mr Madumane Music Video
Craft Silver NATIVE VML Pernod Ricard South Africa Absolut Vodka Absolut One Source Absolut One Source
Craft Silver Ogilvy Yum Brands KFC Shakin Shakin Meal Shakin Shakin
Craft Silver Superbalist.com Superbalist.com Editorial Video Content: The Dakar Express

Craft — organic search marketing

Craft Gold Rogerwilco Rogerwilco The Rogerwilco Organic Search Team
Craft Silver R.O.I Digital Madison – The Heart of New York Women’s Footware R.O.I Digital’s SEO Team

Craft — paid search marketing

Craft Silver Saatchi & Saatchi Synergize ADT, P&G, Toyota Paid Search Optimisation Excellence in Paid Search Marketing

Craft — research

Craft Silver Rogerwilco Rogerwilco WOLF – A Research Enabler

Craft — social media community management

Craft Bronze Cerebra Vodacom Brand #TeamRed
Craft Bronze Ogilvy Yum Brands Burrito KFC Burrito

Craft — strategy

Craft Silver NATIVE VML NATIVE VML INDIVIDUALS/ Make New SA Hero’s happen Donovan White

Craft — UX design

Craft Silver Hellocomputer, FCB Africa Lexus Lexus Website V2.5

Customer experience design

Gold Absa Absa Absa.co.za Website Absa.co.za

Data-driven campaign

Bronze NATIVE VML Nedbank Greenbacks Rewards #LoveGreenBacks

Digital campaign

Silver FOXP2 Ster-Kinekor Ster-Kinekor #OpenEyes
Silver NATIVE VML Pernod Ricard South Africa Absolut Vodka Absolut One Source
Bronze Ogilvy Volkswagen South Africa Volkswagen Genuine Parts Technically Digital Campaign Technically
Bronze Hellocomputer & FCB Cape Town CANSA Testi-monials
Bronze Ogilvy Yum Brands KFC Shakin Shakin Meal Shakin Shakin

Digital installations & activations

Gold Nona Creative Anon. Game/Recruitment Tool Do You Even Dev? Digital Installation Do You Even Dev?
Silver Joe Public United/Native VML Nedbank Sponsorship #GoSandile Twitter Track
Bronze Levergy Marketing Agency Audi Audi Sport and A4 vehicle Bowling Lab

Digital strategy

Bronze King James Group Democratic Alliance DA Elections 2016
Bronze Liquorice Unilever uGive Do you give a click?
Bronze NATIVE VML Pernod Ricard South Africa Absolut Vodka Absolut One Source
Bronze Ogilvy Yum Brands KFC Fill Up Meals Fill Ups

Display advertising

Bronze Ogilvy Volkswagen South Africa Volkswagen Genuine Parts Technically banners Technically
Bronze NATIVE VML BMW BMW X1 BMW Webjack

E-commerce sites

Bronze Spree.co.za Spree Spree Online Fashion Store Spree Ecommerce Store
Bronze Superbalist.com Superbalist.com Superbalist.com website Superbalist.com website

Email, direct & inbound marketing

Bronze Hellocomputer The Inner Circle & The Glenlivet Decoding The Glenlivet Cipher

Existing social communities

Silver King James Group Sanlam Sanlam Social Media
Bronze Havas Boondoggle Durex The Big O
Bronze Ogilvy Viacom – MTV #LetsTalkColour #LetsTalkColour

For good platforms

Silver Liquorice & FCB Distell Amarula #NameThemSaveThem
Bronze Ogilvy Volkswagen South Africa Amarok Amarok Social Test Drive

Games

Gold INJOZI and Net#work BBDO Chicken Licken Chicken Licken Kung Fu Kung Fu
Silver Clockwork Media Ster-Kinekor Regression Regression launch
Silver Ogilvy Castrol Castrol Race to the Fastest Place on Earth

Innovative use of media

Silver Ogilvy Volkswagen South Africa Volkswagen Brand 011Beats
Silver Ogilvy Volkswagen South Africa Volkswagen Genuine Parts Technically – Eligible Bachelor Technically
Silver Nona Creative Anon. Game/Recruitment Tool Do You Even Dev? Digital Installation Do You Even Dev?
Bronze Honeykome Sportingbet Online Sports Betting Site I Bet You Don’t Skip
Bronze Ogilvy Viacom – MTV #LetsTalkColour #LetsTalkColour

Innovative use of mobile media

Gold Net#work BBDO Diageo Tusker Lager Team Kenya
Silver Ogilvy Volkswagen South Africa Volkswagen Genuine Parts Technically – Eligible Bachelor Technically

Integrated multi-platform campaign

Silver Ogilvy Volkswagen South Africa Volkswagen Brand 011Beats
Silver NATIVE VML Pernod Ricard South Africa Absolut Vodka Absolut One Source
Silver Net#work BBDO Diagio Tusker Lager Team Kenya
Bronze King James Group Sanlam The Conspicuous Savers
Bronze NATIVE VML PASSOP I am Muslim
Bronze Net#workBBDO Chicken Licken Rock my Soul Meal Inner Peace Integrated Campaign
Bronze Ogilvy Viacom – MTV #LetsTalkColour #LetsTalkColour

Live event coverage

Silver 24.com a Division of Media24 News24 News24 Elections 2016
Silver 24.com a Division of Media24 News24 News24 Video #FeesMustFall
Bronze eNCA.com eNCA.com Elections 2016

Microsites

Gold Liquorice Distell Amarula #NameThemSaveThem
Gold Ogilvy Yum Brands KFC Fill Up Meals Fill Ups
Silver Hellocomputer & FCB Cape Town CANSA Testi-monials
Bronze Iconic Bet.co.za Bet.co.za Betmatch
Bronze Superbalist.com Superbalist.com The Superbalist 100 The Superbalist 100

Mobile apps

Gold King James Group Sendr Sendr Sendr
Bronze King James Group SmartMoney SmartMoney SmartMoney
Bronze Superbalist.com Superbalist.com The Superbalist App The Superbalist App

Mobile campaign

Gold Net#workBBDO Diageo Tusker Lager Team Kenya
Gold Ogilvy Yum Brands KFC Shakin Shakin Meal Shakin Shakin
Bronze Ogilvy Volkswagen South Africa Volkswagen Brand 011Beats
Bronze Ogilvy Vodacom Vodacom NXT LVL Bundles Vodacom NXT LVL Soccer

Mobile publications

Gold 24.com a Division of Media24 News24 News24 Elections 2016
Silver 24.com a Division of Media24 News24 News24.com

Native advertising

Bronze NATIVE VML Pernod Ricard South Africa Absolut Vodka Absolut One Source

Online news video

Silver 24.com a Division of Media24 News24 News24 Video

Online photography

Silver Casimir TV Casimir Magazine Casimir Magazine Casimir Photography

Online video channels

Silver Project Isizwe TshWi-Fi TV LIGHTS, CAMERA, CITIZENSHIP: TshWi-Fi TV engages, entertains and empowers Tshwane

Organic search marketing

Silver Clicks2Customers Virgin Active A Total Organic Workout
Bronze Rogerwilco Triumph Giving Triumph a Lift

Paid search marketing

Silver Safarinow SafariNow PPC Business Data Boost
Bronze Saatchi & Saatchi Synergize Toyota Vehicle Range Driving Media Efficiency

Public service & NPO platforms

Gold Project Isizwe TshWi-Fi.co.za TshWi-Fi.co.za – Content Portal Empowering Free WiFi Users
Silver 23Red & Jolly Good Digital NHS Blood and Transplant (NHSBT) Blood donations Virtual Blood Donation
Silver Hellocomputer & FCB Cape Town CANSA Testi-monials

Publisher apps

Silver 24.com a Division of Media24 NetNuus NetNuus Yellow brick road to success
Silver 24.com a Division of Media24 News24 News24 Elections 2016
Silver 24.com a Division of Media24 News24 News24 App

Publisher sites

Gold 24.com a Division of Media24 News24 News24.com
Silver 24.com a Division of Media24 Netwerk24 Netwerk24 Lessons from behind the paywall
Bronze Times Media Times Media BusinessLIVE BusinessLIVE

Social media campaigns

Silver FOXP2 Ster-Kinekor Ster-Kinekor #OpenEyes
Silver Hellocomputer CANSA Testi-monials
Silver King James Group Sanlam Sanlam The Conspicuous Savers
Bronze King James Group City of Cape Town Metro Police Metro Police Ride-along
Bronze Ogilvy Yum Brands Burrito KFC Burrito
Bronze Ogilvy Viacom – MTV #LetsTalkColour #LetsTalkColour

Social media publications

Bronze 24.com a Division of Media24 Daily Sun Daily Sun Daily Sun, Tshwane on Fire
Bronze eNCA.com eNCA.com Elections 2016

Social paid advertising

Silver King James Group Democratic Alliance DA Election 2016

Special features

Gold KFM Radio – A Divison of Primedia (PTy) Ltd EYEWITNESS NEWS The untold story of Mbuyisa The untold story of Mbuyisa
Silver eNCA.com eNCA.com Election Polls
Bronze 24.com a Division of Media24 News24 Matric Results

Specialist publisher sites

Silver Soccer Laduma Soccer Laduma Transfer Window News Dominating Football’s Peak Season
Bronze 24.com a Division of Media24 W24 W24 W24 is here!

Streaming services

Silver Aqua Wunderman The Brave Ideas Podcast

VR

Bronze Hellocomputer Toyota The Toughererest VR Test Drive

Web applications

Bronze Publicis Machine Jaguar Land Rover Automotive Market Cart
Bronze Rogerwilco Rogerwilco The WOLF Web Application

Best of

Category

Prize

Entry company

Brand

Name/title

Best Publisher News24
Best Agency Ogilvy
Best Digital Student Gold Vega School Bernard Cloete, Julia Smith and De Wet Cilliers
Best Digital Youngster Gold Promise Katlego Phatlane
Brand of the Year Gold Ogilvy KFC
Best Marketer Gold Nedbank Vanessa Singh
Best Contribution to Transformation in the Digital Industry Gold Livity
Pixel for Purpose Gold Joe Public United/Native VML Nedbank #GoSandile
Best Individual Contribution to Digital Gold Creative Spark Matthew Buckland

For more, go to thebookmarks.co.za.

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Winners: Bookmarks 2017

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