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Android Rock Paper Scissors Be Together

Google used the 2016 Oscars awards night to launch “Android Rock, Paper and Scissors”, an animated television commercial tackling bullying and cliques. “Paper”, a new arrival at school, discovers that being similar to others does not necessarily lead to quick acceptance. Paper and Rock befriend another bullying victim, Rock, and overcome their fears to become best of pals. “Rock, Paper and Scissors don’t have much in common, but that won’t stop them. Be Together. #NotTheSame”. Is the Android Rock Paper Scissors message tackling school yard bullying? Or is it about cross platform collaboration for developers? Probably both.

The Android Twitter channel provided two short animated videos as a nod to the Oscars, featuring Rock, Paper and Scissors.

And the award for Best Friends goes to…

— Android (@Android) February 29, 2016

We’d like to thank…everyone! Be Together. #NotTheSame

— Android (@Android) February 29, 2016


The Android Rock Paper Scissors commercial was developed at Droga5, New York, by chief creative officers Ted Royer and David Droga, group creative officer Jerry Hoak and Ray Del Savio, chief production officer Sally-Ann Dale, associate creative director Okan Usta and senior copywriter Carl Mallia.

Animation was produced at Nexus Productions by director Conor Finnegan, director of photography Karl Oskarsson, CG/VFX Supervisor Dave Walker, editor David Slade, production designer Dan Betteridge, comp lead Rafal Kaniewski, and lead TD Darren Rolmanis.

Puppet design and puppeteering were by Gary Jackson at ScaryCat Studio.

Music is “St. Elmo’s Fire (Man in Motion),” by John Parr.

This post first appeared on The Inspiration Room - Advertising Creativity fro, please read the originial post: here

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Android Rock Paper Scissors Be Together


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