HHS’ Administration for Children and Families (ACF), along with the National Responsible Fatherhood Clearinghouse, has launched a new series of public service advertisements (PSAs) recognizing the critical role fathers play in the lives of their children. The public service campaign created by the non-profit Ad Council coincides with Tell a Joke Day and centers on the popularity and growing trend of telling “Dad” jokes. Through sharing Dad Jokes, the PSAs aim to communicate to fathers that the smallest moments spent with their children can make the biggest difference in their children’s lives. The ads direct fathers to Fatherhood.gov where users will find helpful tips, tools, information and jokes to help them get more involved with their kids.

Dad Jokes Credits

The Dad Jokes campaign was developed at Campbell Ewald, Detroit, by creative directors Joe Godard and Tom Cerroni, chief creative officer Jo Shoesmith, integrated Producer Christine Mackey, head of production John Haggerty

Filming was shot by director Karen Cunningham via Slim, with director of photography Doug Chamberlain, executive producer Tom Weissferdt, producer Mark Conley.

Editor was Sean Fazendi at Cut + Run with executive producer Amburr Farls.