Specsavers UK has launched “Boiler”, the latest commercial encouraging people to sign up online for an eye test appointment. The Specsavers Boiler TV advert is set in the timeless, French look of films mastered in the likes of Jean de Florette, a 1986 French period drama film directed by Claude Berri. Shot on location in Provence, and set in an archetypally French chateau, the Specsavers Boiler commercial portrays a visually-impaired repairman being sent to the cellar to drain a suspect boiler, with hilariously disastrous consequences. Supported by multiplatform digital activations, the 60, 40 and 30-second edits will be shown across national TV and cinema in the UK.
Specsavers’ Creative Director, Graham Daldry, comments: “Because last January’s blockbuster, Fawlty Car, became Adwatch’s second best-liked TV commercial of 2016, it’s a tough act to follow. But with the absolute master of cinematic and comedic storytelling – Danny Kleinman – on board, we’re confident Boiler will keep up the momentum of the Should’ve strapline. Now in its 15th year, it’s clear the line has well and truly stood the test of time.”
Specsavers Boiler Credits
The Specsavers Boiler campaign was developed at Specsavers Creative by creative director Graham Daldry, copywriter Richard James, art director Naomi Bishop, with trading director Tim Orton and head of national marketing Juliet Bousfield.
Media was handled at Manning Gottlieb OMD.
Filming was shot by director Daniel Kleinman via Rattling Stick with producer Johnnie Frankel.
Editor was Julian Tranquille at Cut + Run. Post production was done at Framestore.
Audio post production was by Simon Capes at Soho Square Studios.
Music, “Le Plombier”, was composed by Nick Foster at Soundtree Music.