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The Inspiration Room is a place to celebrate creativity in advertising, architecture, art, design, film, illustration, interactive and ambient projects, music videos and photography.
Heineken Rugby Delayed Reaction
2019-09-25 23:49
Heineken, one of the global sponsors of the 2019 Rugby World Cup, is running “Delayed Reaction”, a global advertisement inviting all viewers to watch and celebrate the games bein… Read More
Nike Dream Crazy
2019-09-23 23:17
Nike’s “Dream Crazy” commercial, first aired in 2018, has won the 2019 Emmy for Outstanding Commercial. The Nike Dream Crazy commercial, featuring the voice of controversia… Read More
Lacie Monster Hunter
2019-09-19 09:11
‘Monster Hunter’, a new short film from RSA Films director Alexander Farrell, explores the power of imagination and the importance of dreaming big. Born in collaboration with Sea… Read More
Orange On Digital Responsibility
2019-09-17 07:46
Orange is running an advertising campaign, Digital Responsibility, aimed at parents considering their children’s use of digital devices. The Orange Digital Responsibility awareness cam… Read More
Quit For Your Pets Sake
2019-08-31 09:16
Quitline NZ is encouraging New Zealanders to consider the effects of smoking on their pets with “Quit for your pets”, an integrated advertising campaign. A two minute film featur… Read More
Apple Underdogs At Work On Pizza Box
2019-04-04 01:08
Apple has released a 3 minute commercial, “The Underdogs”, featuring a team of four creatives who take on the challenge of pitching a design for a round pizza box. The drama hing… Read More
2019-03-19 02:27
Sea Shepherd, a global NGO focused on conservation of marine wildlife, is using depictions of tortured animals to raise awareness of the impact of plastic debris. A simple plastic bag seems… Read More
2019-03-18 02:01
Today, honouring those affected by the shootings in Christchurch, New Zealand, we feature two NZ works of art that express the concern and support being shown across the world. Invercargill… Read More
2019-03-12 09:51
Westpac, a major banking organisation in Australia, is running an advertising campaign focused on support provided for Australians going through separation and divorce. Continuing the bank&r&hell…Read More
2019-03-11 23:44
McDonalds in France is promoting McDelivery, a service introduced in 2017, with a print advertising campaign featuring impressionist photographs of Paris in the rain. Four photographs by Rob… Read More
It’s A Tide Ad
2018-02-07 11:13
David Harbour, known for his role as Chief Jim Hopper in the Netflix drama series Stranger Things, provides cameo after cameo in Procter & Gamble Super Bowl commercial “It’s… Read More
BBC One – The Supporting Act
2018-01-04 22:14
BBC One’s Christmas 2017 campaign featured an animated short film, “The Supporting Act”, illustrating the joy of a shared moment. The 2 minute film follows a 10-year-old g… Read More
Time Machine For Breast Cancer Now
2018-01-03 21:21
Breast Cancer Now – the UK’s largest breast cancer charity, is running “Time Machine”, a commercial raising awareness of a goal of defeating breast cancer by 2050. Th… Read More
2018-01-01 22:39
Brazilian bank Itaú Unibanco is running a commercial, “I Am The Future” (Eu sou o futuro), designed to inspire proactive engagement with the future. Narrated by Brazilian… Read More
Esso Reindeer Princess
2017-12-21 22:32
ExxonMobil Europe is connecting into the Christmas season with “Esso Reindeer Princess”, an online film set in Norway. The commercial explores the story of Anne, a young woman wh… Read More
Système U Christmas Instore
2017-12-19 22:12
Système U stores in France are running a Christmas marketing campaign with a television commercial highlighting one of the founding values of the company : proximity. U’s mercha… Read More
NZ Police Recruitment On The Run
2017-11-30 20:59
The New Zealand Police has launched a fast paced recruitment video as part of the New Cops campaign to attract hundreds of new recruits. They’re looking for a diverse range who can for… Read More
Der Tagesspiegel Trump Newspaper Stack
2017-11-29 22:00
Der Tagesspiegel, a German newspaper, and Scholz & Friends have won two Grand Prix awards for their print ad: “Newspaper Stack – Trump”, at the London International Awa… Read More
Apple Sway Romance In Prague
2017-11-26 22:06
Apple’s engagement in the festive season has begun with “Sway”, a commercial set in the snow-laden streets of Prague. The Apple Sway commercial shows a man and a woman bump… Read More
Salvator Mundi Viewers Awestruck
2017-11-20 21:00
Christies, the British auction house, have made sure that members of the public have had a chance to view the Leonardo da Vinci masterpiece, “Salvator Mundi”, before it heads bac… Read More
Penny Christmas Reconciliation
2017-11-19 07:45
German supermarket Penny has launched a Christmas campaign, “Christmas. Time to Reconcile”. At the heart of the campaign is a commercial featuring a woman who must overcome psych… Read More
2017-11-07 22:53
Uber is highlighting the absurdity of the traffic situation in Asia’s biggest cities as part of its first ever brand purpose campaign. Using cardboard boxes to represent cars, the film… Read More
ASDA Best Christmas Ever
2017-11-05 21:21
Asda has launched its 2017 festive campaign, “Best. Christmas. Ever.”. “Imaginarium”, the commercial at the heart of the Asda Best Christmas Ever campaign, gives view… Read More
Tile Lost Panda Found In City
2017-10-22 21:09
Tile, the Bluetooth-enabled tracking system, is running “Lost Panda”, an integrated advertising campaign featuring Ernie, a soft toy separated from his owner, Lucy. The stuffed p… Read More
Diesel CEO Chair To Be Filled
2017-10-05 21:52
Choosing a CEO is serious stuff. It takes skill, responsibility and a lot of knowledge. The Diesel CEO’s chair is empty at the moment. Alessandro Bogliolo served as CEO for the Italian… Read More
Gravity Cat Out Of The Box
2017-09-29 21:16
Gravity Cat, the commercial for Playstation 4 game Gravity Rush 2 (known in Japan as Gravity Daze 2), has won a Grand Prix award at Spikes Asia. The commercial, commissioned by Sony Interact… Read More
IKEA Cook This Page At Home
2017-09-28 23:08
IKEA’S Cook This Page, an in-store promotion in Canada, has won a Grand Prix award at the Clio Awards. The IKEA Cook This Page campaign involved a set of printed recipe sheets distribu… Read More
The Study Of Human Being
2017-09-26 21:50
The Study of Human Being, the design elements used in the 2016 Dentsu Advertising Awards, has been awarded a Gold Clio at the 2017 Clio Awards. The Dentsu Advertising Awards is the most pres… Read More
Pepsi Light Iconic Moments
2017-09-19 17:08
Pepsi’s “Pepsi Light Iconic Moments” advertising campaign has won Gold at the Clio Awards for print, print technique (art direction and photography) and out of home (billbo… Read More
Dad Jokes With A Purpose
2017-08-20 03:00
HHS’ Administration for Children and Families (ACF), along with the National Responsible Fatherhood Clearinghouse, has launched a new series of public service advertisements (PSAs) rec… Read More
The Rock X Siri Dominate The Day
2017-07-27 22:58
Apple is promoting the latest Siri features with a commercial featuring The Rock, Dwayne Johnson. The commercial, “The Rock x Siri Dominate the Day”, has the actor, producer and… Read More
Volkswagen Humans Adapt
2017-07-26 22:46
Volkswagen France is running “Humains”, a commercial promoting the brand’s environmental credentials. Earlier in the month the French government announced plans to phase ou… Read More
Vogel’s What Do You Bring
2017-07-22 02:58
Goodman Fielder in New Zealand is running “What Do You Bring?”, a new brand platform for the iconic Vogel’s bread, celebrating the uniqueness of Kiwis, and of the bread the… Read More
IKEA Lion Man – Relax Into Greatness
2017-07-18 22:43
IKEA UK’s latest advertising campaign features Lion Man, a symbol of the importance of relaxing and recharging in one’s living room so we can go on to do great things. Based on t… Read More
We Are America –  Love Has No Labels
2017-07-17 22:57
The Ad Council’s “We Are America” commercial, part of the Love has no labels campaign, is one of the nominations for Most Outstanding Commercial at this year’s Emmy A… Read More
Squarespace Calling John Malkovich
2017-07-16 02:03
Squarespace commercial “Calling John Malkovich” is one of the nominations for Most Outstanding Commercial at this year’s Emmy Awards. The Super Bowl commercial is a continu… Read More
2017-07-06 23:34
Vauxhall is running Vauxhall Pyjama Mamas, an advertising campaign promoting the Crossland X SUV. The campaign features Vauxhall-driving mums who defy the glares of their peers to wear their… Read More
Google Home Of The Whopper
2017-07-05 22:46
Burger King’s Google Home of the Whopper campaign won the Grand Prix for Direct at Cannes International Festival of Creativity 2017, for use of broadcast. Burger King managed to activa… Read More
Repetto World Speaks Ballet
2017-07-04 23:14
French ballet shoe company Repetto is running “Ce monde parle ballet” (The World Speaks Ballet), an advertising campaign in which young women turn their lives into dramatic stage… Read More
Did You Mean Mailchimp?
2017-06-26 02:53
MailChimp’s marketing campaign, “Did You Mean MailChimp?”, was one of the three Cyber Grand Prix winners at Cannes International Festival of Creativity 2017, in recognition… Read More
Baltic Sea Card Tracked Through Aland Index
2017-06-24 02:59
Ålandsbanken (The Bank of Aland) in Finland has won a Cyber Grand Prix for the Baltic Sea Card, a biodegradable credit card linking spending patterns with impact on the environment. &A&hell…Read More
Seem Trying To Conceive The Family Way
2017-06-22 22:44
Recruit Lifestyle and Dentsu Y&R have won the Mobile Grand Prix at Cannes International Festival, in recognition of the Seem home testing app for male fertility. The Seem kit provides a… Read More
Twitter What’s Happening At Cannes
2017-06-21 22:22
Twitter has won the Grand Prix for traditional outdoor at Cannes Lions for its series of Twitter What’s Happening billboards. The campaign, run between October 2016 and early 2017, fea… Read More
Wall Street Fearless Girl By State Street
2017-06-20 13:52
Fearless Girl, a bronze sculpture on Wall Street commissioned by State Street Global Advisors, has won three Grand Prix awards at Cannes International Festival, for PR, Outdoor and Glass Lio… Read More
Immunity Charm In Afghanistan
2017-06-19 12:27
McCann Health in India and The Ministry of Public Health (MoPH) in Afghanistan have won the Grand Prix for Good at Cannes International Festival of Creativity, for “Immunity Charm&rdqu&hell…Read More
Volvo Moments That Never Happen
2017-06-15 11:07
Volvo is promoting the safety features found on the new Volvo XC60 with “Moments that never happen”, a beautifully crafted commercial. A young girl talks with her mother about th… Read More
Sony Bravia Earth Rising On Earth
2017-06-03 02:19
Sony is promoting the XBR-A1E OLED television screen with “Earth Rising”, a commercial presenting an other-worldly perspective on clarity. Filmed in the Atacama Desert in Chile… Read More
Groupama Safest Route Connected In France
2017-05-31 22:32
Groupama, an insurance company in France, has launched Le Trajet Le Plus Sur, (The Safest Route), a free road safety platform based on government data relating to road accidents. Online at L… Read More
World’s Most Eligible Bachelor On Tinder
2017-05-25 23:01
Ol Pejeta Conservancy has partnered with Tinder to launch a new campaign to raise awareness about Sudan, the World’s Most Eligible Bachelor. Sudan is the only remaining male northern w… Read More
Syoss Thief In Morning Commute
2017-05-21 22:30
Syoss, Henkel’s international hair care brand, is being promoted in Switzerland with “The Thief”, a commercial drawing on the daily struggles commuters go through. The Syos… Read More
Qantas Feels Like Home Again
2017-05-15 22:04
Qantas is running the third series in the Feels Like Home brand campaign, promoting the the build-up to the Perth-London service being launched in March 2018. Two commercials tell the real s… Read More
Happy Mothers Day From Air New Zealand
2017-05-13 03:01
Air New Zealand is picking up international coverage of its “Happy Mothers Day” commercial, a tribute to the tribulations experienced by mothers of young children in planes. Chil… Read More
Home With Poett Fraganza
2017-05-11 23:31
FCB Buenos Aires and Clorox Argentina have launched “Casa” (Home), a suspense-laden commercial for Poett Fraganza. Poett is a fabric perfume designed to be applied to clothes, ta… Read More
Bullfighting From Another Age?
2017-05-10 22:57
FLAC (Federation of Leagues Against Corridas) in France is raising awareness about the cruelty of bullfighting with a commercial featuring a velociraptor. FLAC and its fourteen partner assoc… Read More
Dyslexic Sperm Bank – Made By Dyslexia
2017-05-10 03:31
Made by Dyslexia, a new not-for-profit launched this month by dyslexic entrepreneur Richard Branson, is changing the world’s perception of dyslexia through the Dyslexic Sperm Bank in c… Read More
Movistar Love Story Reveals Online Twist
2017-05-08 23:52
Movistar Mexico, the Telefonica mobile phone provider, is running “Love Story”, a commercial promoting safety for young people meeting each other online. Shot in Madrid, Spain, t… Read More
The Greatest Recruit In North Korea
2017-05-07 21:49
Part Time Lab, New York, has won gold for Best Use of Social Media at the Golden Award of Montreux for “The Greatest Recruit”, a campaign developed for Liberty in North Korea (Li… Read More
No More Black Targets In Shooting Ranges
2017-05-06 03:38
New York Society for Ethical Culture’s No More Black Targets campaign has won a Yellow Pencil for Art Direction at the D&AD Awards. No More Black Targets is a collective of artists… Read More
Burger King Burning Stores
2017-05-03 22:42
Burger King’s Burning Stores campaign in Argentina has won a Yellow Pencil at the D&AD Awards. Since opening in 1954 Burger King has cooked their burgers one way and one way only;… Read More
Humanium Metal Melts Guns For Good
2017-05-02 23:03
The Humanium Metal Initiative, developed in Sweden for IM Swedish Development Partner has won a Yellow Pencil for Good at the D&AD Awards. Humanium is a new material made of recycled met… Read More
2017-04-27 23:25
Euromelanoma Belgium is running “Skin Memories”, an interactive campaign using skin patches and Facebook photography. Skin cancer is easy to avoid and detect. Still, every 54 min… Read More
2017-04-23 02:57
Nescafé Italia is promoting the role of coffee in building relationships, with the “Nescafé Hello Bench, a specially designed red bench. Creating new relationships it&rsq&hell…Read More
Havaianas Made Of Brazilian Summer
2017-04-14 23:31
Havaianas, the footwear brand, has launched “Made of Brazilian Summer”, a global campaign designed to bring a little of Brazil to the rest of the world. When you think of Havaian… Read More
David Lynch Foundation Sounds Of Trauma
2017-04-13 22:24
The David Lynch Foundation is raising awareness of its programs for war veterans with post traumatic stress disorder, with “Sounds of Trauma”. The “Sounds of Trauma”… Read More
MIA Onlus Shelter Box Helps Milan Homeless
2017-04-10 00:12
Milano in Azione Onlus (MIA Onlus) has launched the Shelter Box, a project designed to help the approximately 3,000 homeless people living in Milan. Over winter the number of beds in emergen… Read More
Autism Day In The Life Of Enzo
2017-04-08 00:52
French agency Herezie has produced a pro-bono documentary, “With You We Can Heal It”, in partnership with Vaincre L’Autisme, following the day-to-day life of Enzo, a young… Read More
AirBnB Until We All Belong In Australia
2017-04-07 00:49
AirBnB Australia is raising support for marriage equality in Australia with “Until We All Belong”, a campaign featuring an incomplete ring. As part of its mission is to create a… Read More
Lotto Love Sport With Dylan
2017-04-05 21:50
Lotto NZ is promoting its sponsorship of community sport with “Dylan”, a commercial set on the soccer field. This film enters the world of young Dylan, a keen, albeit trepidatiou… Read More
LYNX Men In Progress
2017-04-05 02:20
Unilever has completed LYNX Men In Progress, a series of nine films designed to challenge perceptions of the modern man and celebrate masculinity. To create the campaign Dark Energy met with… Read More
Leica Free Yourself From Colors
2017-04-03 21:58
Leica is running “Free Yourself from Colors” (Liberte-se das cores), an advertising campaign promoting the LeicaM-Monochrom (Typ 246), a digital camera that only takes black &amp&hell…Read More
Too Much Information Make It Stop
2017-04-01 23:01
National Autistic Society in the UK has worked with Holly, a 12-year-old schoolgirl, to release “Make It Stop”, an awareness-raising film. Launched to coincide with World Autism… Read More
Google Gnome Launched April 1
2017-04-01 00:08
Google has launched Google Gnome, the outdoor companion to Google Home. It all started with smart thermostats, refrigerators, and light bulbs. Then Google Home came along and made your entir… Read More
BMW DDrive Dog Basket Launched April 1
2017-03-31 22:02
Man’s best friend. A constant companion. Ever wondered how you could repay your dog for their unconditional love? Well, wonder no longer. Introducing the BMW dDrive dog basket: the exh… Read More
Grey London Becomes Valenstein & Fatt
2017-03-30 21:07
Grey London is putting its Jewish founders’ names above the door, rebranding to Valenstein & Fatt and creating a new identify. In 1917 New York, anti semitism was rife and they kne… Read More
Whopper Toothpaste From Burger King
2017-03-29 21:18
Burger King in France has released Whopper Toothpaste, the first toothpaste that keeps your mouth Whopper fresh. The WHOPPER®, BURGER KING® iconic burger, is so generous and tasty th… Read More
Halifax Thunderbirds Penelope & Parker
2017-03-28 20:59
Halifax Bank is featuring two characters from the Thunderbirds stop motion animation TV series in their advertising campaign promoting Halifax Savers Prize Draw Superdraw. British aristocrat… Read More

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