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Increase Revenues by Prioritizing Advertisements

Ever had an annoying pop-up offering you embarrassing physical-ability enhancers that you simply had no use, or stomach, for? With the Prioritizing Advertisements design pattern, this problem belongs to the past. Large companies such as Google and Facebook are experts at showing the right advertisements to the right people. And while, at first glance, this may seem like a pretty nifty feature that actually helps you avoid ads that have nothing to do with who you are or want to be, it is actually a dark pattern designed to seduce you into buying more things than you intended. Let’s have a look at how they do it. Advertising is a necessary evil, which means designers are constantly trying to...



This post first appeared on UX Daily - User Experience Daily, please read the originial post: here

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Increase Revenues by Prioritizing Advertisements

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