A social media audit is essential for ensuring that your social
media presence is thriving. The primary goal is to find out what you need to change if it isn't, and what you can do to maintain a thriving social media presence. You'll be able to find out if your goals are on track for your brand, or if you are falling behind. The purpose of this blog post is to help you optimize for SEO, how to utilize a social media template for your audit, and how to add a compelling call-to-action.

What NetBase Does to Improve Your Social Health

Analyzing your social media campaign and whether or not the health of your campaign is in jeopardy is important for your bottom line. There are numerous reasons to work with a social media analytics company like NetBase. They offer numerous services like:

• Social analytics


• Customer experience analytics


• Image analytics and assessment of concepts in photography


• Dashboards for easy management


• Next generation platform


• Out-of-the-box integration


• API


• Data analysis


• Team collaboration systems and more

Social analytics is critical to the success of your social media strategy. Gathering the right data and then acting on what the data tells you is the key to being profitable and staying that way.

You need to ask tough questions like:

• How does your audience interact and engage with you?


• What does that engagement look like online?


• How should I respond to my audience?

All of this matters, and it's vital that you find out the answers to these questions so that you can determine how to respond to your audience now, and predict how they will engage with you in the future.

This is when a social media audit is vital and extremely useful. When NetBase conducts a social media audit, you'll get the data on what the customer experience really looks like. The social media analytics will show you how your audience is responding to your social media presence. What tools should you be using?

Tools For Your Social Media Audit

The audit you conduct for your social media presence will also give you insight into how your audience responds to your images, as well as what your customer is saying about you. Are they sharing valuable information about your business with others? Is it good or bad?

Optimizing your campaign for SEO will help the masses find you, but once they do, you should entice them to what to connect with you and expect more information from you.

One of the most vital tools you can use is a template for your audit. You need to ask the who, what, when, where and why. Where is the opportunity for you to improve? You'll look at all of the social channels you are utilizing, and looking at how your audience responds on each.

You'll look at the data on your consumer, as well as your competitors and how their consumer responds, shares their information, and what they want more of. This is your linchpin to better engagement and ultimately more profit.

If you're ready to improve your social media presence, and gather real-time data to determine what you can do to engage more with your audience, and get them to act on what they see and hear about you, now is the time.

NetBase has the tools and resources to give you real-time social data and improve your bottom line. Request your audit today and see engagement tomorrow.

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